0:00split screen vaccine arm This scene presents a vertical split-screen composition. The top half shows a medium close-up of a mixed-ethnicity woman, appearing in her late 20s to early 30s, with long, dark brown curly hair flowing over her shoulders. She is wearing a cream and tan striped short-sleeved t-shirt and small silver hoop earrings. Her gaze is directed downwards and slightly to the left, and a gentle, contented smile graces her face. Her left arm is extended into the frame, and the hands of another person, clad in bright purple medical gloves, are carefully applying a red bandage adorned with a white heart design to her upper arm, signifying an injection site. The background is softly blurred, indicating an indoor medical or pharmacy setting with subtle light blue and white abstract shapes. The lighting is soft and even, highlighting the woman's features and the bandage. The bottom half of the screen displays a static, light brown wooden floor with visible grain patterns and seams between planks, providing a clean, neutral base. The overall atmosphere conveyed is one of care, comfort, and quiet satisfaction.
0:00split screen reward shopping This scene continues the vertical split-screen format from the previous segment. The top half features the same mixed-ethnicity woman, now facing slightly more towards the camera, maintaining a warm, happy smile. A red bandage with a white heart is clearly visible on her upper left arm. The background remains a soft, blurred light blue indoor setting. A prominent white text overlay in a rounded rectangular bubble appears centrally over her chest, displaying the phrase 'Protect yourself' in clean, black sans-serif font. The bottom half of the screen initially shows the static light brown wooden floor. Then, a red plastic shopping cart, characteristic of a grocery or retail store, swiftly glides into the frame from the right side, moving towards the left. As it moves and comes to a stop, various branded products are visibly placed into it. These include a large, crinkly turquoise bag labeled 'Well Market Popcorn,' a white cylindrical bottle of 'RAW SUGAR simply body wash' with a light wood-effect cap, a transparent plastic bottle of 'smartwater,' and a small white rectangular package of 'STARFACE' acne patches. A second white text overlay, similar in style to the first, appears over the shopping cart, displaying 'Reward yourself.' The camera itself remains static, capturing the movement of the shopping cart as it enters and fills. The color palette is vibrant, featuring the red cart, turquoise bag, and white product packaging against the warm wood floor, creating a sense of everyday activity and personal reward.
0:03full screen offer graphic This scene transitions to a full-screen, professionally designed graphic overlay. The background is a soft, blurred continuation of the previous scenes, with faint outlines of the woman and the shopping cart still visible, suggesting continuity. The primary graphic element is a crisp, white rectangular card positioned centrally. At the top of this card, the 'CVS pharmacy' logo is displayed prominently in red, featuring a heart icon. Below the logo, a large, dark blue rounded rectangular banner announces an offer: 'Get a $5 off $20 coupon with any vaccine.' The numerical values '$5' and '$20' are emphasized with significantly larger, bolder white text, and asterisks indicating conditions. Below the blue banner, white text clearly states, 'Walk in or schedule at CVS.com®,' providing a clear call to action. At the very bottom of the white card, smaller, grey text provides a legal disclaimer: '*Restrictions apply. Offer not available in select states. See coupon or visit CVS.com/Vaccines for details.' The entire graphic is static and uses a consistent red, white, and blue color scheme, strongly aligning with the CVS brand identity. The lighting appears bright and clean, enhancing the readability of the text and the clarity of the design. The overall mood is informative, authoritative, and persuasive, detailing a benefit for the viewer.
