0:00intro grid of women Multi-panel split-screen display showing nine different women, each in a separate rectangular frame, arranged in a 3x3 grid. Each woman wears a black long-sleeved or short-sleeved top with a white " (us) " logo on the chest. The women vary in age, ethnicity, and body type, showcasing diversity in an inclusive manner. Backgrounds are mostly plain walls, some textured, some with hints of natural foliage, indicating an outdoor or studio setting with bright, natural light that creates subtle highlights. The overall color palette is dark (black shirts, dark hair) contrasted by lighter skin tones and sun-drenched backgrounds, creating a clean and modern aesthetic. Some frames have partial white sans-serif text overlays like "ALL OF US. AS WE ARE." The camera remains static, capturing the array of confident and diverse individuals. The mood is empowering and representative.
0:01woman 1 brand collab A compelling vertical medium shot features an adult Indigenous woman with long, flowing dark hair, interspersed with striking streaks of gray, cascading over her shoulders. She looks directly into the camera with a neutral, contemplative, and slightly serious expression, conveying a sense of quiet strength and dignity. Her skin tone is warm and natural, highlighted by the direct natural sunlight that casts subtle shadows, adding depth to her features. She is wearing a simple yet elegant black long-sleeved crew-neck shirt, prominently displaying the white "(us)" logo on her chest. The background is an indistinct, textured light brown or grey wall, possibly outdoors, emphasizing her presence. White, clean sans-serif text overlays are centrally positioned, introducing a collaboration: "UNIVERSAL STANDARD" on the top line, followed by an "X" for collaboration, and "WHEN WE ALL VOTE" on the bottom line. The overall color palette is earthy and grounded, with the stark white text providing a clear message.
0:03woman 2 introducing capsule A bright and engaging vertical medium shot focuses on a young adult woman with voluminous, dark, and curly hair cascading around her shoulders. She gazes directly into the camera with a confident yet approachable smile, her eyes sparkling slightly under the natural light. Her skin tone is a warm olive, beautifully contrasting with her dark hair and attire. She wears a black long-sleeved boat-neck top, which features the distinctive white "(us)" logo on her chest. A delicate gold necklace, adorned with a unique pendant shaped like a map or an abstract outline, rests gracefully on her décolletage. The background is a brightly lit, textured cream-colored wall, likely outdoors under soft, diffused natural lighting that enhances the warmth of the scene. The dominant colors are black, gold, and warm skin tones, creating a stylish and inviting atmosphere. White sans-serif text overlays are strategically placed: "Introducing the (US) Capsule" appears boldly in the upper middle, with "UNIVERSAL STANDARD" positioned at the bottom, clearly identifying the brand and product.
0:06woman 3 donation message A powerful and direct vertical medium shot presents an adult Black woman with a calm and centered demeanor. Her dark skin glows under the even, diffused natural light, and her facial features are strong and defined. Her hair is styled in long, slender dreadlocks, gathered into a textured bob that frames her face. She has a small, subtle nose piercing that adds to her distinctive look. Her expression is neutral but conveys a sense of deep purpose and trustworthiness. She is dressed in a casual yet polished black long-sleeved crew-neck shirt, clearly displaying the white "(us)" logo on her chest, paired with classic dark blue denim jeans. The background is a solid, dark gray, subtly textured wall, providing a minimalist backdrop that allows the focus to remain entirely on her. White sans-serif text overlays communicate a significant message: "We'll donate $10 for every piece sold to When We All Vote" in the middle, and "UNIVERSAL STANDARD" at the bottom, highlighting the brand's social impact.
0:09woman 4 voting message This vertical medium shot captures an adult woman with a kind and encouraging smile, her dark, curly hair elegantly framing her face. She wears contemporary glasses that complement her features, and striking, long, colorful beaded earrings that add a vibrant touch to her ensemble. Her skin tone is warm and inviting. She is dressed in a black long-sleeved crew-neck shirt, featuring the white "(us)" logo on her chest, and a stylish silver chain necklace with a unique teardrop-shaped pendant. The background is a soft blur of rich green foliage, indicating an outdoor setting with dappled sunlight filtering through the leaves, creating natural highlights and shadows that add depth to the scene. The lighting is gentle and warm, contributing to an overall positive and hopeful atmosphere. White sans-serif text overlays are present: "Together, we can help bring even more people into the voting process." in the middle, and "UNIVERSAL STANDARD" positioned at the bottom, reinforcing the collaborative and civic message.
0:13woman 5 we all do better A warm and intimate vertical medium shot features a young adult woman with short, meticulously styled dark curly hair, which frames her face with soft texture. Her skin tone is a rich medium-brown, and she looks directly into the camera with a soft, confident, and slightly enigmatic gaze, suggesting a thoughtful demeanor. She is adorned with prominent gold hoop earrings that catch the light, and a matching gold chain necklace featuring a circular, medallion-like pendant. She is comfortably dressed in a black long-sleeved boat-neck shirt, which subtly displays the white "(us)" logo on her chest. The background is a soft, light-colored headboard and pristine white pillows, indicating an indoor setting, possibly a bedroom or a cozy hotel room. The lighting is warm and diffused, creating a serene and inviting ambiance. White sans-serif text overlays are central: "Because when we all vote, we all do better." in the middle, and "UNIVERSAL STANDARD" at the bottom, underscoring the positive and empowering message.
0:17woman 6 cta sizes A bold and fashionable vertical medium shot showcases a young adult woman with long, straight, jet-black hair meticulously styled and parted down the middle, flowing over her shoulders. Her pale skin is striking, accentuated by dramatic green winged eyeliner and dark, defined lipstick, giving her a strong and artistic look. Visible tattoos adorn her neck and left arm, adding to her unique style. She looks directly at the camera with a direct, intense, and confident gaze. Her outfit is a layered statement: a black long-sleeved shirt with the white "(us)" logo, overlaid with a structured black leather-look bustier or corset top, and large gold hoop earrings. The background is a plain, solid light brown or grey wall, providing a clean canvas that lets her distinctive style stand out. The lighting is even and soft, highlighting her features without harsh shadows. White sans-serif text overlays are prominently displayed: "UNIVERSAL STANDARD" at the top, "Sizes 4XS - 4XL" in the middle, and a clear "Swipe Up To Shop" call to action at the bottom.
