0:00initial product lifestyle montage The scene opens with a dynamic split-screen display against a plain light gray background. The video is vertically oriented. Three rounded rectangular frames are stacked vertically. The top frame shows a close-up of a person's hands actively frothing a light green beverage in a transparent glass mug with a small white electric frother. A bright blue cylindrical 'Vital Proteins Collagen Peptides' container is prominently displayed next to the mug on a light-colored counter. The middle frame captures a close-up of a person, seemingly a woman, with long dark hair, lying down with her arm extended over her head, her face appearing relaxed and peaceful. She wears a yellow garment. The bottom frame features a man in a modern kitchen setting, holding the same blue Vital Proteins container, then using a spoon to stir a beverage in a light green mug. The kitchen has light wood cabinets, white countertops, and a large window showing lush greenery outside. The overall color palette is bright and fresh, with blues, greens, and warm neutral tones dominating. No text overlays are present, and upbeat background music plays.
0:01problem setup bad news text The scene continues with the split-screen format on a plain light gray background, but the visuals within the frames and the text overlay have changed to introduce a problem. The top frame shows a close-up of a woman, possibly the same from the previous middle frame, with visible freckles, looking intently into a mirror and gently touching her cheek, conveying contemplation about her appearance. The middle frame features a close-up of a hand using a small metal spoon to scoop white, fine powder from the blue 'Vital Proteins Collagen Peptides' container into a plain white cup, set against a blurred green background suggesting outdoor greenery or a plant. The bottom frame repeats the earlier shot of the man in the modern kitchen, first holding the product and then stirring a beverage. A prominent text overlay in bright blue reads: 'Bad news: Collagen production begins to decline around age 30.' The text clearly introduces a problem, while the visuals hint at aging concerns and product use. The lighting remains bright and natural, and background music continues to play.
0:04solution reveal good news text The split-screen presentation persists against the light gray background, now transitioning to present the solution. The top frame shows a close-up of a hand, continuing to scoop white collagen powder from the blue 'Vital Proteins' container into a white cup, emphasizing the preparation of the product. The middle frame features an extreme close-up, focusing entirely on the white, fine collagen powder as it cascades from a spoon into a container filled with more powder, highlighting the product's texture and form. The bottom frame displays the blue 'Vital Proteins Collagen Peptides' container prominently placed on a vibrant green surface, subtly suggesting a tennis court or sports environment, alongside a white tennis racket and a bright yellow tennis ball, indicating benefits for joint health and an active lifestyle. A new bright blue text overlay reads: 'Good news: Vital Proteins can help support your hair, skin, and joints ** at any age.' This text is followed by a parenthetical '(Phew)', adding a sense of relief. Background music continues to play.
0:07legal disclaimer and solution summary This scene maintains the split-screen layout with the same visual content as the end of the previous scene. The top frame shows a hand scooping white collagen powder, the middle frame provides an extreme close-up of powder falling from a spoon, and the bottom frame displays the 'Vital Proteins' container next to a tennis racket and ball. The 'Good news' text remains visible: 'Vital Proteins can help support your hair, skin, and joints ** at any age.' and '(Phew)'. However, the primary new element is the appearance of a small, white legal disclaimer text at the very bottom of the light gray screen, ensuring compliance. The text reads: '**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.' The overall bright and clean aesthetic persists, with background music fading out or concluding.
