0:00intro green screen talk
A medium shot of a young Black man speaking directly to the camera, positioned slightly below center of the frame against a stark white background. Floating around him are three stylized, modern digital camera illustrations, colored white with black lenses, one above his head and two below him, appearing to float and slightly rotate. A blue text box with white text is positioned in the upper left, asking: "If you buy used photography gear, why are you still playing Russian roulette with random sellers?". The man's facial expression is engaging and his mouth is moving as he speaks. The lighting is bright and even, casting no significant shadows. The color palette is dominated by white, black, and blue, creating a clean, high-contrast look.
0:03marketplace overview
The scene transitions to a screen recording of a mobile application interface, displaying a search results page for 'camera' in a marketplace setting. The screen is filled with square product listings, each showing a photo of a used camera, price, and location. Examples include an '$80 Canon EOS Rebel 2000 Film Camera' and a '$120 Nikon p100 camera'. The top of the screen shows a search bar with 'camera' already typed in, location 'Sacramento, California', and a 'Filters' button. The young Black man, previously seen, is now overlaid on the bottom right of the screen as a talking head, slightly smaller than before. A blue text overlay 'Most people are used to just buying from marketplaces,' accompanies his speech. The overall color scheme is predominantly dark grays, white, and product images with varying colors.
0:06ebay listings scroll
The scene shifts to a screen recording of an e-commerce website interface, similar to eBay, displaying various used camera listings. The screen features a white background with product images and text details, including 'Nikon D3100 DSLR Camera Body', 'Canon Powershot SX610 HS Compact Digital Camera', and 'Nikon Coolpix S6200'. Prices and shipping information are visible. The young Black man from previous scenes is now positioned as a talking head in the bottom right, overlaid on the screen. The screen scrolls upwards, revealing more listings. A blue text overlay 'you know the ones I'm talking about, and they've come to accept that' is displayed during his speech. The primary colors are white, black text, and varied product images.
0:10marketplace listing details
The scene continues with a screen recording of a mobile marketplace interface, now focusing on individual camera listings. The view shifts, first showing a variety of smaller camera product images, then zooms into a specific listing for a 'mint condition Canon EOS 7D 18.0 MP Shutter Count 16K Wear 11% Digital Camera Japan' priced at $550. The man remains as an overlaid talking head in the bottom right. As the camera listing is highlighted, the view changes to show a close-up of the camera itself, sitting on a blue tarp with accessories, then further zooming into the camera's rear screen showing its menu interface (LCD brightness, Date/Time/Zone, Language, etc.). A blue text overlay stating 'no refunds, no warranties, no payment plans, and something described as 'mint condition' actually being anything but,' is presented. The environment behind the product shots appears to be a casual outdoor or garage setting with a blue tarp. The overall color scheme is predominantly blue, black, and white.
0:16direct address indoor
A medium close-up shot of the young Black man speaking directly to the camera. He is seated at a dark gray, smooth-surfaced table, which occupies the lower third of the frame. The background is an interior residential setting with a white textured ceiling visible at the top, and a light-colored wooden bookshelf or shelf unit on the right, providing a warm, home-like contrast. The lighting is soft and natural, coming from the front-right, illuminating his face evenly. A blue text overlay 'is just the price you have to pay when dealing with used products.' is displayed. The overall color palette is muted, featuring grays, whites, and natural wood tones, with the man's black shirt providing a strong focal point.
0:19ebay scrolling auction list
The scene reverts to a screen recording of an e-commerce website, similar to eBay, displaying camera listings, including some 'Trending auctions.' The layout is clean, with white backgrounds for product images and text descriptions for cameras like 'Canon EOS 5D Mark IV' with prices and shipping details. The young Black man is again overlaid as a talking head in the bottom right portion of the screen. The interface scrolls smoothly upwards, revealing more listings and showing various price points and conditions. A blue text overlay states 'Oh, and don't forget about sellers who wait until the last possible moment to ship a product.' The primary colors are white, black text, and diverse product images against a white background.
0:24chat interface overlay
The screen briefly shows a mobile chat interface with a dark background. The chat bubble on the right side reads "Is this still available?" with a 'Sent' label below it. The chat name is 'Camera DSLR complete package' and features a profile picture of a camera. The young Black man is still present as a talking head in the bottom right. The blue text overlay from the previous scene is cut short with 'possible moment to ship a product.' as he finishes his sentence. The color scheme is dark blue/black for the chat, with white text, and the man's black shirt.
0:25adorama intro blue screen
The scene shifts to a vibrant solid blue background. The white text logo 'Adorama' is prominently displayed in the upper third of the screen, with a distinctive dotted 'o' that forms a camera lens-like pattern. The young Black man is centrally positioned as a talking head in the lower portion of the frame, speaking directly to the camera. A white curved arrow graphic points from his position up towards the 'Adorama' logo. A blue text overlay 'Well, if you buy used from Adorama, you won't have to feel like a second class citizen.' is displayed. The lighting is even and bright, highlighting the man against the saturated blue background. The color palette is dominated by electric blue and white, with the man's black shirt providing a strong contrast.
0:29adorama top deals scroll
The scene transitions to a screen recording of the Adorama website, specifically showcasing 'OUR TOP DEALS'. The interface is clean, with a dark blue header, a red 'Shop Now' banner at the top, and product listings arranged in a grid-like fashion. Products like 'Pelican 1510 Carry On Case', 'Nikon Z8 Mirrorless Camera', 'Apple MacBook Pro', and 'Gretsch G5655TG Electric Guitar' are visible with their prices and savings. The young Black man is overlaid as a talking head in the bottom right corner of the screen, his head and upper torso visible. The screen scrolls upwards, revealing more products like 'Flashpoint R2 Nano Touchscreen' and 'Olympus M.Zuiko Digital ED 12mm f/2.0 Lens'. A blue text overlay 'Every used item they sell is inspected by professional and graded,' accompanies his speech. The predominant colors are dark blue, red, white, and various product colors.
0:34adorama product listings scroll 1
The screen recording continues to show the Adorama website, now displaying a broader range of camera listings, not just top deals. The top features a 'Summer Savings Are Here!' banner in orange with camera images. Below that are filter and relevancy options. Product listings include 'Canon EOS Rebel T7 DSLR Camera', 'Nikon D850 DSLR Camera Body', and 'Canon EOS Rebel T7 Camera with EF-S 18-55mm'. Each listing features an image, price, and customer ratings. The young Black man remains as a talking head in the bottom right. The screen scrolls upwards, showing more listings like 'Nikon D7500 DSLR Camera'. A blue text overlay 'so you actually know what you're getting. Most items even come with a 30-day return policy, as long as you return it in the same condition.' is present. The color palette is varied with orange, blue, white, black, and product colors.
0:40adorama shipping and warranty
The screen recording shows the Adorama website, focusing on product details and shipping options for a 'Canon EOS 5D Mark IV DSLR Camera'. The upper section shows the camera image, SKU, and availability. The lower section highlights 'SHIPPING OPTIONS' with radio buttons for 'Get it Wed, Jul 23' and 'Get it Tue, Jul 22 (Next Business Day)' selected. Further down, 'INCLUDES FREE ITEMS' and 'ADD TO CART' are visible. The young Black man is still a talking head in the bottom right. A blue text overlay 'All items ship out by the next business day, some even come with warranties. And yes, you can use payment plans.' is displayed. The primary colors are white, gray, and blue, consistent with a clean e-commerce interface.
0:45adorama new arrivals scroll
The screen recording continues on the Adorama website, showing a 'NEW ARRIVALS' section. This area displays new camera models like 'Fujifilm X-E5 Mirrorless Camera, Silver' and 'Fujifilm X half Digital Camera'. The listings feature product images, prices, and ratings. The young Black man is still an overlaid talking head in the bottom right corner. The screen scrolls upwards, revealing more new arrivals, including lenses like 'Sigma 17-40mm f/1.8 DC Art Lens'. A blue text overlay 'The most important thing of all, everything is priced competitively.' is displayed. The background is white, with black and blue elements from the website's UI, and the colors of the product images.
0:48adorama category and bestsellers scroll
The screen recording displays the Adorama website, featuring a 'SHOP BY CATEGORY' section with icons for 'Cameras', 'Lenses', 'Lighting', 'Computers', 'Video', 'Audio', 'Home Electronics', 'Optics & Binoculars', 'Photo Accessories', 'Drones', 'Gaming', and 'Music'. Below this, a 'BEST SELLERS' section shows 'Canon EOS R5 Mirrorless Camera' with prices and savings. The young Black man remains as a talking head in the bottom right. The screen scrolls to reveal more category icons and another best seller. A blue text overlay 'So if you think about it, there's really no reason not to buy your used products from Adorama.' is displayed. The interface is clean, predominantly white and blue, with black product images and text.
0:52adorama outro blue screen
The scene returns to the solid blue background with the white 'Adorama' logo prominently displayed in the upper third of the screen. The young Black man is centrally positioned as a talking head in the lower portion of the frame. He speaks directly to the camera with a reassuring and friendly expression. A blue text overlay 'People have been trusting them for their photo gear for 50 years, and now you should, too.' is shown, reinforcing the brand's reliability. The lighting is even and bright, consistent with the previous blue screen shot. The color palette remains electric blue and white, with the man's black shirt.
0:56direct address call to action
A medium close-up shot of the young Black man, identical to the earlier indoor setting. He is seated at a dark gray, smooth-surfaced table, with the white textured ceiling and the light-colored wooden bookshelf visible in the background. The natural lighting is soft and even. He speaks directly to the camera, concluding his message with a call to action. A blue text overlay 'So the next time you're ready to buy some used gear, head over to adorama.com.' is displayed. The color palette is muted, featuring grays, whites, and natural wood tones, consistent with the earlier indoor scene.
