0:00intro problem setup split screen The scene opens with a dynamic split-screen composition. On the left, a professional-looking woman is seated, speaking directly to the camera. She is framed from the waist up, with a clean office background featuring a beige wall, a framed certificate, and a green plant. Her expression is articulate and engaging. Simultaneously, the right side of the screen shows B-roll footage. Initially, it's a medium shot of a young girl with long brown hair, wearing a black t-shirt, excitedly licking two large ice cream cones (one pink, one blue) in what appears to be a brightly lit fast-food restaurant or diner. The tables are brown and orange, and large windows are visible in the background. This quickly cuts to a young boy with dark hair, seen from a medium shot, looking down at a red fast-food box (likely McDonald's) on a table, with an orange drink bottle next to it. Overhead fluorescent lighting is apparent. A white text overlay in Spanish, "Lo que las nutriólogas desean que las mamás de niños quisquillosos supieran." (What nutritionists want moms of picky eaters to know.), is centrally placed, partially obscuring both screens. The overall mood is informative yet addressing a common parental concern.
0:05problem agitation split screen The split-screen continues. On the left, the same woman in the teal-green blazer speaks directly to the camera from her office setting, maintaining an engaged expression. On the right, the B-roll footage from the previous scene is now a medium shot focused on the young boy with dark hair, wearing a blue t-shirt, who is seated at a table in a fast-food restaurant. He is looking at a red fast-food box, and an orange drink bottle is visible beside it. The lighting is bright and indoor. A Spanish text overlay, "¿Tu hijo solo quiere comer nuggets de pollo, snacks llenos de azúcar y comida chatarra?" (Does your child only want to eat chicken nuggets, sugary snacks, and junk food?), is prominently displayed, further emphasizing the problem of picky eating and unhealthy food choices.
0:08nutritional information split screen The scene continues with a split-screen. The main speaker, a woman in a green blazer, is in the left frame, actively speaking and gesturing. Her background remains the office setting with the certificate and plant. In the right frame, a screen recording displays a webpage titled "¿Qué es el hambre oculta y cómo afecta a los peques?" (What is hidden hunger and how does it affect little ones?). The page content, in Spanish, describes childhood malnutrition and obesity, with an emphasis on 'hambre oculta'. The page scrolls slightly to reveal more text. A large white text overlay, "¡hace un año hice este video y no sabía que tantas mamás se iban a identificar con esto!" (a year ago I made this video and I didn't know how many moms would identify with it!), partially covers both frames, creating a sense of shared experience and understanding.
0:12hidden hunger explanation split screen The split-screen composition persists. The primary speaker, a woman in a green blazer, occupies the left side, speaking animatedly. The office background with a certificate and plant is visible behind her. The right side features a medium shot of a doctor examining a child. The child, a young girl with long brown hair wearing a black 'NIKE' hoodie, sits on an examination table with her mouth open, while a female doctor (visible from the back, with curly dark hair, wearing purple scrubs and a face mask) uses a tongue depressor and light to look into her throat. The walls are white, and a framed picture of a deer and a rabbit hangs on the wall. A white text overlay, "Hablé de algo que pocos conocen que es el hambre oculta." (I talked about something few know: hidden hunger.), is positioned over the lower portion of the screen, connecting the visual of a child's check-up with the concept of 'hidden hunger'.
0:16nutrient deficiency split screen The scene maintains its split-screen format. The woman in the green blazer is on the left, continuing her explanation with an expressive facial expression and gestures. The office background remains constant. On the right, the B-roll footage changes to a young boy, possibly a pre-teen, with dark hair, wearing a white t-shirt. He is seen walking through a kitchen, holding a plate filled with green vegetables, possibly a salad or cooked greens. The kitchen appears modern with light-colored countertops. A white text overlay, "Y no, no significa que tu hijo no coma, lo que significa es que aunque esté comiendo cosas aparentemente saludables, puede estar teniendo deficiencia de nutrientes." (And no, it doesn't mean your child isn't eating, what it means is that even if they are eating seemingly healthy things, they might be having nutrient deficiencies.), covers the lower part of the screen, reinforcing the concept of hidden hunger despite consuming food.
0:21unhealthy eating habits split screen The split-screen continues with the woman in the green blazer on the left, speaking with an expressive, slightly concerned face, and gesturing with her hands. Her office background remains consistent. On the right, the B-roll shifts to a young girl, about 5-7 years old, with long blonde hair, wearing a red plaid shirt. She is in a kitchen, looking into a black metal basket filled with fresh fruits and vegetables, including bananas, oranges, cucumbers, and other produce. Two small white dogs are visible walking around in the background on a wooden floor, adding a homey touch. A white text overlay, "Y esto no es raro porque la mayoría de los niños no consume suficientes frutas ni verduras." (And this is not uncommon because most children do not consume enough fruits or vegetables.), is placed at the bottom, directly relating the visual of healthy food to the discussed problem of children's dietary deficiencies.
0:25product introduction gummy The scene features a split-screen. The woman in a green ribbed top and a black necklace is on the right, looking directly at the camera with an open, friendly smile and gesturing with her hands. Her background is blurred, showing green foliage. On the left, a close-up shot of a hand holding a yellow 'First Day' product container is shown, then the hand reaches into the container and pulls out a single orange gummy. The background is a soft-focus plant. A white text overlay, "Por eso es que yo recomiendo First Day, que es un multivitamínico diseñado para niños que cubre carencias nutricionales." (That's why I recommend First Day, which is a multivitamin designed for children that covers nutritional deficiencies.), wraps around the bottom of the screen, introducing the product as a solution to the previously discussed problem.
0:28nutritional coverage statement split screen The split-screen continues. On the left, the woman in the green blazer is visible, speaking with an open and warm expression, maintaining direct eye contact. Her office setting with the certificate and plant is the background. The right side features a close-up of the woman in the green ribbed top. She holds a small, amber-colored gummy between her thumb and forefinger, presenting it to the camera with a slight smile. The background is blurred green foliage. A white text overlay, "que cubre las carencias nutricionales." (that covers nutritional deficiencies.), reinforces the product's benefit.
0:30product features gummies and vitamins The scene features a split-screen. On the right, the woman in the green ribbed top looks directly at the camera with a bright, enthusiastic smile, holding a blue-labeled 'First Day' product container. On the left, a close-up shot shows a hand holding a generous handful of colorful gummies (red, orange, yellow). Overlayed on this visual is a list of vitamins in yellow boxes: "Vitamin A 🥕", "Vitamin B1 🌾", "Vitamin B2 🥛", "Vitamin B6 🍌", "Vitamin B9 🥬", "Vitamin B12 🥚", and "Vitamin D3 ☀️". A white text overlay, "que es un multivitamínico diseñado para niños." (which is a multivitamin designed for children.), further describes the product.
0:33product ingredients kitchen scene The scene uses a split-screen. On the right, the woman in the green ribbed top holds the blue 'First Day' container, smiling and gesturing towards the camera. Her background is the office setting with the certificate. On the left, a medium shot showcases a clean, white-tiled kitchen counter with a wooden cutting board. Artfully arranged on and around the board are various fresh fruits and vegetables: a green cabbage, parsley, kale, broccoli, carrots, an apple, and blueberries. The kitchen features white cabinetry and tiled backsplash. A white text overlay, "que es un multivitamínico diseñado para niños y una mezcla de frutas y verduras orgánicas." (which is a multivitamin designed for children and a mix of organic fruits and vegetables.), connects the product to its natural ingredients.
0:35gummy demonstration split screen The scene features a split-screen. On the left, the woman in the green blazer is seen taking a small, amber-colored gummy from her fingers to her mouth, demonstrating consumption. Her office background is visible. On the right, the woman in the green ribbed top smiles warmly at the camera, holding the blue 'First Day' product container. A white text overlay, "que justamente nos ayuda a cubrir esas carencias nutricionales." (which precisely helps us cover those nutritional deficiencies.), reaffirms the product's purpose.
0:37boy taking gummy split screen The split-screen continues. On the right, the woman in the green ribbed top speaks with an engaging smile, holding the blue 'First Day' container. On the left, a young boy with light brown hair, wearing a blue t-shirt with white graphic text, is shown reaching for a gummy. Only his upper torso and arms are visible as he leans over a countertop, suggesting he is taking the vitamin himself. A yellow text box overlay, "¡Genial para niños quisquillosos!" (Great for picky eaters!), highlights a key benefit, while a white text overlay below it, "y una mezcla de frutas y verduras orgánicas." (and a mix of organic fruits and vegetables.), further describes the product.
0:39girl taking gummy split screen The split-screen continues. On the right, the woman in the green ribbed top speaks with a welcoming smile, holding the blue 'First Day' container. On the left, a young girl with long brown hair, wearing a pink tank top, is shown reaching for a gummy, which is being offered to her by an unseen hand. She looks down at the gummy with a neutral expression. A yellow text box overlay, "¡Genial para niños quisquillosos!" (Great for picky eaters!), persists, and a white text overlay below it, "y una mezcla de frutas y verduras orgánicas." (and a mix of organic fruits and vegetables.), reiterates product details.
0:41gummy ingredients demonstration The scene shows a close-up of the woman in the green ribbed top, looking directly at the camera with a confident and engaging expression. She holds two small, amber-colored gummies, one in each hand, showing them clearly to the viewer. Her background is blurred green foliage. A prominent yellow text box overlay with an exclamation mark, "¡Libre de colorantes y endulzantes artificiales!" (Free of artificial colors and sweeteners!), highlights a key product advantage.
0:43gummies in cup demonstration The scene features a close-up of the woman in the green ribbed top, looking down and then up at the camera with an explanatory expression, gesturing with her hands. She holds a blue 'First Day' container in one hand and a white cup, partially filled with red and yellow gummies, in the other. Her background is blurred green foliage. The prominent yellow text box overlay, "¡Libre de colorantes y endulzantes artificiales!" (Free of artificial colors and sweeteners!), from the previous shot remains, and a white text overlay below it, "Solo tiene 2 gramos de azúcar." (It only has 2 grams of sugar.), provides additional product information.
0:46sugar content explanation split screen The split-screen continues. On the left, the woman in the green blazer is animatedly speaking, making a surprised expression, with her office background. On the right, the woman in the green ribbed top speaks with a warm smile, holding both the yellow and blue 'First Day' product containers. A white text overlay, "Solo tiene 2 gramos de azúcar, que es equivalente a comerte unas pocas uvas." (It only has 2 grams of sugar, which is equivalent to eating a few grapes.), explains the low sugar content in an easily digestible comparison.
0:49easy integration demonstration split screen The split-screen continues. On the left, the woman in the green blazer gestures with her hands as she speaks from her office setting. On the right, the woman in the green ribbed top gently shakes the blue 'First Day' container, demonstrating its ease of use. A white text overlay, "Y como es una gomita es super fácil incluirla en la rutina de los niños." (And since it's a gummy, it's super easy to include it in children's routine.), emphasizes the product's convenience.
0:51recommendation split screen The split-screen composition persists. On the left, the woman in the green blazer gestures with an open hand, maintaining her confident expression in the office setting. On the right, the woman in the green ribbed top holds both the yellow and blue 'First Day' product containers, smiling and looking directly at the camera. A white text overlay, "Así es que si tienes un niño quisquilloso con la comida, te recomiendo ampliamente a First Day." (So if you have a picky eater, I highly recommend First Day.), directly advises the viewer and provides a clear call to action for parents of picky eaters.
0:54final product showcase and call to action The scene features the woman in the green ribbed top, framed from the chest up, smiling brightly and holding both the yellow and blue 'First Day' product containers. She presents them to the camera against a clean, white background, with a subtle out-of-focus green plant in the top right corner. A white text overlay at the bottom, "Únete a más de 460,000 familias" (Join more than 460,000 families), acts as a social proof and a call to action. The overall lighting is bright and even, highlighting the products and the speaker's positive demeanor.
0:57end card product shot The scene is a static, medium close-up shot of the yellow 'First Day' product container, centrally placed against a clean, white background. A subtle, blurred green plant is visible in the top right corner, adding a touch of natural color. The product label, 'first day KIDS Daily Enrichment MULTI Yummy Gummies 60 Gummies', is clearly legible. Below the product, a white text overlay, "Únete a más de 460,000 familias" (Join more than 460,000 families), provides social proof. Directly underneath, another text overlay in purple, "Agotado 6+ veces" (Sold out 6+ times), functions as an urgency trigger and further social proof. The lighting is bright and even, giving a clean and professional look.
