0:00split screen welding product showcase The scene opens with a dynamic split-screen composition. The upper half features a medium shot of a male speaker looking directly at the camera, conveying a friendly and informative demeanor. He is in what appears to be a retail or warehouse setting, with shelves of work boots forming a blurred background, suggesting an industrial or trade environment. The lighting is bright and even, highlighting his face and the 'BRUNT' logo on his black t-shirt. The lower half of the split screen dramatically showcases a pair of work boots subjected to intense activity; sparks fly as if from welding or grinding, illuminating the tan boots with their sturdy soles on a metal grate. This creates a powerful visual contrast between the speaker's calm presentation and the product's rugged application. The dominant color palette includes the earthy tones of the boots and shelves, the black of the speaker's shirt, and the bright, energetic orange-yellow sparks. Subtitles for 'I'm Eric Girouard, founder of BRUNT Workwear.' are visible.
0:02split screen various boots This scene maintains the split-screen format. The upper frame continues to feature the same male speaker, delivering his message with a consistent, confident demeanor against the blurred backdrop of boot-filled shelves. His attire and lighting remain unchanged, providing continuity. The lower frame now shifts to a visually clean presentation of two different Brunt work boot styles. One is a pull-on, taller work boot, while the other is a lace-up ankle boot. Both are a rich brown, positioned against stylized backgrounds – one potentially a reflective surface with a mountain silhouette, the other a textured, rocky terrain. This change highlights the variety in the brand's product line. The color scheme remains grounded in earthy browns and natural tones, with the bright lighting creating clear product visibility. Subtitles for 'Workwear. We hear from people' are visible.
0:03split screen boot on wood The scene continues with the split-screen layout. The upper half is identical to the previous scenes, featuring the male speaker maintaining eye contact with the camera and an engaged expression, framed by the shoe store background. His black 'BRUNT' t-shirt and grey cap are clearly visible. The lower half focuses on a close-up of a well-worn, dirty brown work boot with a thick white sole, resting on a wooden board. A male hand, also suggesting manual labor, is positioned near the board, seemingly adjusting or handling it, emphasizing the boot's real-world application. The lighting on the boot is practical and somewhat diffused, reflecting the environment of a construction site or workshop. The color palette incorporates muted browns, wood tones, and the slight grime on the boot, conveying authenticity. Subtitles for 'all over the country' are visible.
0:04smoke around boot closeup This is a dramatic, single-frame close-up of a single tan-brown work boot. The boot stands on a dark, slightly reflective surface, possibly concrete or a metallic floor, and is enveloped in thick, swirling white smoke that billows around its base and rises behind it. The lighting is focused, casting highlights on the boot's leather texture and the bright white sole, creating a mysterious and somewhat ethereal atmosphere. The smoke adds depth and a dynamic element to the otherwise static shot, suggesting durability and resilience in harsh conditions. The dominant color palette is warm browns, stark white from the smoke, and deep, dark background tones. Subtitles for 'asking us' are visible, overlaid at the bottom center of the frame.
0:05walking up wooden stairs The camera captures a medium close-up shot, angled upwards, focusing on the lower legs and feet of a person ascending a rustic wooden staircase. The individual wears sturdy brown work boots with distinctive moc-toe stitching and dark brown, possibly canvas or denim, work pants. The environment appears to be an unfinished interior space or construction site, characterized by raw wooden steps and simple framing in the background, suggesting ongoing work. Natural light illuminates the scene from above, creating subtle shadows and highlighting the texture of the wood and the worn appearance of the boots. The dominant color palette is earthy browns and natural wood tones, conveying a sense of authenticity and hard work. Subtitles for 'try on our work boots and apparel' are overlaid at the bottom center, tracking with the boots.
0:07walking on dusty floor Captured from a low-angle medium shot, the scene focuses on the feet and lower legs of a person confidently walking forward through a dusty, unfinished interior space. The individual is wearing the same brown work boots with moc-toe stitching and dark brown work pants as in the previous scene. The environment features raw wooden wall studs on either side, framing a brightly lit opening in the distance, possibly a doorway or window, which creates a sense of progression. The concrete floor is scattered with sawdust and debris, reinforcing the construction site atmosphere. The lighting is primarily natural and bright from the front, highlighting the details of the boots and the dust on the floor. The color palette is dominated by browns, grays, and the light wood of the studs, creating a grounded and realistic feel. Subtitles for 'in person.' are visible, overlaid at the bottom center, following the walking feet.
0:09split screen call to action retail This scene returns to a split-screen format, with the upper frame featuring the male speaker engaging directly with the camera. He maintains his confident, expressive demeanor, gesturing with both hands to emphasize his points. The background of boot shelves remains visible, subtly reinforcing the product context. The lower frame transforms into a clear call to action on a bright white background. It displays the 'BRUNT' logo in orange, followed by the bold red text 'NOW AVAILABLE AT' and a larger, prominent 'INDUSTRIAL SHOEWORKS' logo, complete with the tagline 'BOOTS & SHOES THAT WORK!'. This visual explicitly informs viewers where they can purchase the products. The overall color palette contrasts the speaker's dark shirt with the clean white and vibrant red/orange of the branding. Subtitles for 'Good news. BRUNT is already available at a retail store near you.' are visible.
0:12split screen man browsing boots The split screen persists, with the male speaker occupying the upper frame, continuing his address to the camera with consistent energy and expression. His background of shelves filled with boots remains, providing visual continuity for the brand's product. The lower frame shows a medium shot of a different male individual, dressed in a black t-shirt and tan work pants, reaching towards a shelf laden with various work boots. He is wearing a black baseball cap. His focus is on the boots, suggesting a customer browsing or selecting a product. The environment around him resembles a retail display, with rows of boots neatly organized on wooden shelves. The lighting is practical and well-distributed, illuminating both the person and the products. The color palette is composed of natural browns, blacks, and tans, conveying a pragmatic, work-oriented aesthetic. Subtitles for 'If you want to get up close to our products' are visible.
0:14split screen man inspecting boot The split-screen composition continues, featuring the male speaker in the upper frame. He maintains his direct address to the camera, with the boot-lined shelves forming a consistent background. In the lower frame, a medium shot shows a male individual, dressed in a black t-shirt and brown work pants, meticulously inspecting a dark gray work boot. He holds the boot with both hands, turning it to examine its details. The environment suggests a retail or fitting area, with a partial view of another person's legs and clothing to the left, and shelves with apparel hanging in the background. The lighting is clear and functional, allowing for a good view of the product's texture and design. The color palette is earthy and practical, combining the dark tones of the clothing and boot with the warm browns of the shelves. Subtitles for 'so you can feel the quality and experience the comfort.' are visible.
0:16split screen man trying on boot The split-screen continues to feature the male speaker in the upper frame, maintaining his direct gaze and consistent presentation against the backdrop of boot shelves. In the lower frame, a medium shot captures a young male individual, with short brown hair, wearing a yellow-green t-shirt and dark pants, seated and intently focused on trying on a dark work boot. He is in what appears to be a fitting room or a dedicated product experience area, indicated by the dark, somewhat industrial background with a visible door and subtle shelving. The lighting is focused on the subject, ensuring the action of trying on the boot is clear. The color palette includes the bright yellow-green of his shirt, the dark tones of the boot and background, and the speaker's consistent attire. Subtitles for 'just head over' are visible.
0:17split screen boot sole closeup The split-screen design remains, with the male speaker in the upper frame, continuing his narrative with direct eye contact and a steady presence against the familiar boot-shelf background. The lower frame transitions to an extreme close-up of the sole of a work boot. This detailed shot highlights the rugged tread pattern and texture of the beige/tan sole, emphasizing its functional design for grip and durability. A small, orange 'BRUNT' logo is subtly integrated into the heel of the sole, providing discreet branding. The lighting is sharp and direct, accentuating the contours and material of the sole. The color palette focuses on the neutral tones of the sole with a pop of orange for the logo, set against a dark, undefined background. Subtitles for 'to bruntworkwear.com' are visible.
0:18split screen boot lacing closeup This scene maintains the split-screen layout. The upper frame shows the male speaker, still engaging with the camera and making a precise hand gesture, reinforcing his explanation. The background of boot shelves continues to provide a consistent brand environment. The lower frame presents an extreme close-up of the lacing system on a brown work boot. The thick, contrasting brown and black laces are clearly visible, threaded through eyelets. A black plastic lace clip, embossed with the 'BRUNT' name, is prominently featured, highlighting a specific product detail and reinforcing branding. The detailed stitching on the boot's leather is also apparent, showcasing craftsmanship. The lighting is sharp and highlights the textures. The color palette consists of warm browns, black, and the subtle white of the stitching. Subtitles for 'Click on the store locator' are visible.
0:20screen recording store locator The scene transitions to a full-screen screen recording of a website interface. At the top, the 'BRUNT' logo is visible, followed by the clear heading 'FIND RETAILERS NEAR YOU'. Below this, an interactive input field labeled 'Type a City or State' is prominently displayed, next to a red search button with a magnifying glass icon. The main focus is a dynamic map of North America, initially showing the entire continent. The map then smoothly zooms in to a specific region within the United States, indicating the process of locating a store. The webpage has a clean, white background, contrasting with the blue and green earth tones of the map and the red branding elements. Subtitles for 'to find the closest location to you.' are displayed over the map as it zooms in, providing a clear call to action.
