0:00family in bed overhead comfort seekers
An overhead shot captures a family of three—a mother, a child, and a father—lying comfortably in a spacious bed. The bed is adorned with soft light pink pillows and a clean white duvet, with a textured beige throw blanket draped at the foot. The headboard, visible at the top of the frame, is light-colored and upholstered with a subtle texture. The background is a simple, light grey wall, creating a clean and uncluttered bedroom environment. Soft, warm lighting bathes the scene, emanating from an unseen source, suggesting a cozy and intimate atmosphere. The mother and father are positioned on either side of the child, both looking towards the child with gentle smiles. The child lies in the center, arms crossed over a plush toy, looking slightly upwards with a serene expression. A red vertical bar with the 'MATTRESSFIRM' logo is present on the left side, and white text overlay reads 'We help comfort seekers sleep at night.'
0:04family in bed sitting up promo offer
A medium shot reveals the same family, now sitting upright in the bed. The bed itself is expansive, featuring a tall, cream-colored upholstered headboard with elegant vertical paneling. The duvet is a soft, light beige, and a textured throw blanket is casually draped over the side, adding to the inviting aesthetic. The background consists of light-colored walls also featuring subtle vertical paneling. On either side of the bed, white bedside lamps emit a warm, ambient light, creating a cozy and intimate bedroom setting. The mother and father are engaged in conversation, looking at each other, while the child is engrossed in playing on the floor at the foot of the bed. The overall lighting is soft and warm, enhancing the comfortable mood. A red vertical bar with the 'MATTRESSFIRM' logo is on the left, and prominent white text overlays announce a promotional offer: 'Upgrade & get up to a $300 Instant Gift with select mattresses', followed by logos for 'TEMPUR-PEDIC', 'Sealy', and 'STEARNS & FOSTER'.
0:08family in bed reading promo offer
This medium shot frames the family within the same bedroom environment, highlighting a tender moment. The large bed features a light-colored upholstered headboard and a soft, light beige duvet. The background is a clean, light-colored wall with subtle vertical paneling, and a bedside table with a warm lamp is visible on the left, contributing to the cozy ambiance. The lighting throughout the scene is soft and warm, emphasizing comfort and relaxation. The mother and father are seen smiling, their attention directed towards the child who is positioned centrally, completely absorbed in reading a book. This scene evokes a sense of peaceful family bonding. A red vertical bar on the left displays the 'MATTRESSFIRM' logo. Overlaying the scene is white promotional text: '+ 3% back^ with special financing', followed by the logos of 'TEMPUR-PEDIC', 'Sealy', and 'STEARNS & FOSTER'.
0:13family in bed overhead sleep easy
The final scene is an overhead shot, returning to the initial framing of the family of three. They are all lying peacefully asleep in the large bed, emphasizing the product's benefit. The bed features light pink pillows, a crisp white duvet, and a textured beige throw blanket at the foot. The headboard, visible at the top of the frame, is light-colored and textured. The background is a simple, light grey wall, maintaining a serene and uncluttered bedroom setting. The lighting is soft and warm, casting gentle shadows and highlights, creating a peaceful and dreamlike atmosphere. All three individuals are lying still, eyes closed, their facial expressions indicating deep and restful sleep. The overall color palette is muted and calming, with dominant whites, beiges, and soft pastels. A red vertical bar with the 'MATTRESSFIRM' logo is on the left, and white text overlay on the top right reads: 'We Make Sleep Easy™'.
