0:00blurred intro text The scene opens with a blurred medium close-up shot of a woman speaking, her features indistinct. The background is also heavily blurred, showing shelves with various items, possibly books or product containers, creating a soft, out-of-focus backdrop. The lighting is soft and even, suggesting an indoor setting with diffused light. The dominant colors are muted browns, beiges, and greens from the blurred background, with the woman's dark top providing a slight contrast. Large white text overlays appear and disappear sequentially: first, "ONE SCOOP TO FORTIFY THE IMMUNE SYSTEM", then "AND SUPPORT GI BARRIER FUNCTION", and finally "I formulated AMMD™ ImmuneIG," followed by "a dairy-free colostrum alternative". The text transitions are smooth and central. There is no discernible camera motion, keeping the focus on the evolving text. The overall mood is informative and introductory.
0:05product shot with text This scene features a sharp, close-up shot of a light mint green product pouch, labeled "AM MD ImmuneIG", centered prominently in the frame. The background is blurred, briefly showing a woman (the same as the previous scene, but out of focus) and what appears to be a kitchen or office setting with some greenery. The product package is brightly lit, making its details crisp and clear. The text on the package is legible, displaying the brand name, product name, "DIETARY SUPPLEMENT", "NET WT 3.17 OZ (90 G) 30 SERVINGS", and icons for "PHYSICIAN FORMULATED" and "WOMEN OWNED". Overlaid white text reads "a dairy-free colostrum alternative" and "designed to fortify your gut and immune system.". The color palette is fresh, dominated by the light green of the package and natural greens from the plant in the background. The camera is static, providing a stable, clear view of the product.
0:07talking head explainer A clear, well-lit medium close-up shot of a female host speaking directly to the camera. She has shoulder-length blonde-brown hair with lighter highlights, styled in a neat bob. She is wearing a simple black V-neck top and a delicate gold necklace. The background is an indoor setting with light wooden shelves, meticulously arranged with various products (bottles, jars, boxes, likely supplements) and several books, including one titled "Die Autoimmun-Lösung" in German, and a potted green plant in a white vase. The lighting is soft and frontal, illuminating her face without harsh shadows, creating a bright and professional look. Her expression is confident, engaging, and friendly, with a slight smile. Her hands are clasped together at chest level, adding to her composed demeanor. The color palette is warm, with natural wood tones, green plants, and the host's dark clothing providing a focal point.
0:13supplement facts overlay This scene is a continuation of the previous talking head shot, but the female host in the background is now blurred and out of focus. A crisp, white 'Supplement Facts' label overlay takes up a significant portion of the screen, slightly off-center to the left, dominating the visual field. The label details "Serving Size 1 Scoop (approx. 3 g)", "Servings Per Container 30", and nutritional information including "Calories 10", "Protein 2 g", "Sodium 15 g", and "ImmunoLin® Serum-derived Bovine Immunoglobulin/ Protein Isolate 3000 mg". Below the facts, small text notes regarding daily values and other ingredients are visible. White text overlays appear sequentially below the "Supplement Facts" box: "concentrated levels of immunoglobulin" and "sourced from bovine serum". The lighting and background elements remain consistent with the previous scene, but are intentionally out of focus to highlight the informational text overlay. The mood is highly informative and factual.
0:17talking head explainer 2 This scene is identical in framing, lighting, and background to the earlier clear talking head shot. The female host is clearly in focus, occupying the center of the frame from the chest up. She is speaking directly to the camera with a confident and engaging expression, her hands clasped together at the bottom of the frame. She has shoulder-length blonde-brown hair and wears a black v-neck top with a gold necklace. The background features the same warm wooden shelves filled with various product containers, books, and a vibrant green potted plant in a white vase. The lighting is soft and even, highlighting her face. The text "to promote a healthy gut barrier and GI function," is overlaid at the bottom of the screen, reinforcing her spoken message. The overall impression is professional and educational.
0:21product shot with text 2 This scene presents a sharp, close-up view of the light mint green "AM MD ImmuneIG" product pouch, positioned centrally in the frame. The background is blurred, showing a modern kitchen environment with stainless steel appliances (likely a range hood) and a glimpse of a person (presumably the host) in the mid-ground, out of focus. This blurred figure appears to be holding a glass with a red liquid, suggesting product usage. The product packaging details are clear and legible. White text overlays appear sequentially at the bottom of the screen: "It helps your immune system bind" and "and expel unwanted compounds and stressors,". The color palette is dominated by the product's light green, contrasted with the cool metallic and muted tones of the blurred kitchen background. The camera is static, maintaining a clear focus on the product and its accompanying text.
0:26talking head call to action This scene returns to the clear, well-lit medium close-up of the female host, mirroring Scenes 3 and 5. She is speaking directly to the camera with a confident, slightly more emphatic tone, gesturing subtly with her hands which are clasped together at chest level. Her expression is friendly, encouraging, and direct. The background features the same warm wooden shelves meticulously arranged with various product containers, books, and a vibrant green potted plant in a white vase. White text overlays appear sequentially: "keeping your digestive system balanced" and "and working efficiently." followed by a prominent call to action, "Try AMMD™ ImmuneIG today" and "and experience a proven approach to gut detoxification and digestive comfort." The lighting is consistent, providing a bright and engaging presentation, leading the viewer towards a clear next step.
0:36end card certifications The scene transitions to a static, minimalist end card on a light beige or off-white solid background. The brand name "SHOP AM MD™" is prominently displayed in a clean, black sans-serif font, centered near the top of the screen. Below the brand name, a horizontal row of six distinct outlined icons is presented, each accompanied by black text in a smaller font: "PHYSICIAN FORMULATED" (with a caduceus icon), "3RD PARTY LAB TESTED" (with a checkmark icon), "AIP FRIENDLY" (with a leaf icon), "GMP COMPLIANT" (with a factory/building icon), "GLUTEN FREE" (with a crossed-out wheat symbol), and "NON -DAIRY" (with a crossed-out milk carton). The entire design is clean, professional, and uses a limited color palette of black on a light background, emphasizing clarity and brand trust. This serves as a concluding brand message and certification display.
