The scene opens with a medium shot of a cheerful young woman holding a generously filled, foot-long Italian sub sandwich directly towards the camera. She is centered in the frame, her torso visible from the waist up. The sub is meticulously layered with various cold cuts, cheese, sliced tomatoes, and shredded lettuce, spilling slightly from the sides of the bread. The woman smiles genuinely, her expression inviting and enthusiastic. The background is a brightly lit kitchen with white cabinetry, a dark gray countertop, and festive, plaid-patterned Christmas garland strung across the top of the frame. A kitchen range and a white cart are partially visible on the left. Soft, diffused lighting illuminates the scene, creating a warm and inviting atmosphere. White text overlays the bottom of the screen, stating 'stop what you're doing right now' and '#HellmannsPartner'. The overall color palette is vibrant with the fresh ingredients, dark green of her top, and the festive red and green decorations.
The camera transitions to a close-up shot focused on the already prepared Italian sub, which is now neatly sliced into two halves and presented on a light wooden cutting board. The sub halves are overflowing with an appetizing array of deli meats, melted cheese, crisp green lettuce, and vibrant red tomato slices. In the background, a large jar of Hellmann's mayonnaise with its distinct blue lid is visible, along with a small bowl of halved cherry tomatoes, hinting at the ingredients used. The lighting is bright and even, highlighting the textures and colors of the food. The scene conveys a sense of readiness and deliciousness, with the detailed composition emphasizing the quality of the meal. Text overlays appear: 'TOASTED' and 'ITALIAN' and 'SUB', emphasizing the key dish. The hashtag '#HellmannsPartner' remains visible, reinforcing the brand collaboration.
The shot is a close-up on the Italian sub, which is still sliced into two halves and resting on a wooden cutting board. A woman's hands, with bright red nail polish, enter the frame from the left and right, carefully lifting one of the sub halves. The focus remains on the sandwich, showcasing the generous layers of meat, melted cheese, lettuce, and tomatoes within. A red and white checkered kitchen towel is draped over the bottom left of the cutting board, adding a touch of domesticity. In the background, the Hellmann's mayonnaise jar and other ingredients are slightly blurred, maintaining focus on the immediate action. The lighting is bright and even, highlighting the texture and layers of the sandwich as it is lifted. Text overlays from the previous scene, 'Trust me, once you toast your Italian sub you will never look back', continue to be displayed.
0:08sub preparation start The scene shifts to a medium-wide shot of the woman from the initial scene, now standing behind a kitchen island with various ingredients laid out. She is in the process of placing a large, rectangular wooden cutting board onto the countertop. To the left of the board, a whole, untoasted sub roll is ready for preparation. Further back on the counter, a jar of Hellmann's mayonnaise, a bowl of shredded lettuce, and a bowl of sliced banana peppers are arranged, suggesting the upcoming steps of the recipe. The kitchen environment remains consistent, with white cabinets and festive garland in the background. The lighting is bright and clean, typical of a modern kitchen. The woman's expression is pleasant and focused as she sets up her workspace. Text overlays read 'The secret sauce for the perfect toasted' and '#HellmannsPartner'.
A close-up shot focuses on the woman's hands as she expertly slices open the long sub roll on the wooden cutting board using a large kitchen knife. The bread is light-colored and has a slightly textured surface. Her hands are precise and confident, demonstrating the action. Various bowls of ingredients—shredded lettuce, sliced tomatoes, and a jar of Hellmann's mayonnaise—are blurred in the background, providing context to the cooking process. The lighting is bright and overhead, casting soft shadows and emphasizing the action of slicing. The setting is a clean kitchen counter, consistent with earlier scenes. The text overlay from the previous scene, 'The secret sauce for the perfect toasted', continues to be displayed.
0:11mayonnaise reveal The woman is seen in a medium shot, again standing behind the kitchen counter, holding the large Hellmann's mayonnaise jar. She smiles broadly at the camera, her expression mirroring the initial cheerful demeanor. The background features the familiar kitchen setting with white cabinets and the festive Christmas garland hanging above. On the counter, the sliced sub roll, bowls of ingredients, and the red and white checkered towel are visible, indicating progress in the recipe. The lighting remains consistent, bright and inviting. She directly addresses the audience, implying a personal recommendation for the product. Text overlays now state 'bread is by using Hellmann's real mayonnaise', explicitly mentioning the brand and its role.
0:13scooping mayonnaise This is a close-up shot focusing on the woman's hands as she scoops a generous amount of Hellmann's mayonnaise from its jar using a small silver spoon. The mayonnaise appears thick and creamy. The jar is open, revealing the white condiment inside. A red and white checkered towel is visible on the counter. The background is slightly blurred but shows other kitchen elements, including the sub roll and ingredient bowls. The lighting is direct and bright, highlighting the texture of the mayonnaise and the action. This scene emphasizes the quality and quantity of the mayonnaise being used.
0:15spreading mayonnaise The scene is a close-up of the woman's hands preparing the sub. First, she adds Italian seasoning from a small red star-shaped dish into a light green bowl containing the scooped Hellmann's mayonnaise, then stirs it with a spoon. Next, her hands expertly spread the seasoned mayonnaise mixture onto the open halves of the sub roll, which lie side-by-side on a wooden cutting board. The mayonnaise creates an even, white layer over the bread. The Hellmann's jar, a red tomato, and shredded lettuce in a bowl are visible in the background, slightly out of focus. The lighting is bright and functional, illuminating the detailed process of spreading. The red nail polish on her fingers stands out against the white mayonnaise and light bread. Text overlay 'I love to mix it with a little bit of Italian seasoning so you get a flavor bomb in every single bite' explains the action.
The camera captures a medium shot of the woman's hands carefully placing the two mayonnaise-coated halves of the sub roll onto a flat, black griddle pan situated over a gas stove. The griddle has distinct raised lines, indicating it will toast the bread. The bread looks slightly golden from the mayonnaise. In the foreground, two small bowls are visible: one red bowl containing circular slices of light-yellow cheese and another red and yellow patterned bowl holding bright yellow banana pepper rings. The background shows a modern kitchen with a bouquet of white flowers, a glass jar with a gold ribbon, and Christmas greenery, adding to the festive home atmosphere. The lighting is bright and focused on the cooking surface. Text overlay 'Believe it or not I’ve lived in my house for almost a year' sets up a personal anecdote.
0:22check toasted bread A close-up shot focuses on the two sub roll halves toasting on the black griddle. The bread has achieved a noticeable golden-brown crispness, particularly on the edges where the mayonnaise has caramelized. A female hand, with red nail polish, enters the frame to lightly press down on one of the rolls, checking its toastiness before flipping it over to reveal the perfectly browned underside. Steam subtly rises from the griddle, indicating heat. In the background, a jar of Hellmann's mayonnaise is visible, slightly out of focus. The lighting is direct, emphasizing the texture and color of the toasted bread. Text overlay 'and this is the first time I actually use the griddle' continues the personal story.
The camera provides a close-up, overhead view of a woman's hands as she places thinly sliced deli ham onto the hot, black griddle. The ham, pale pink and slightly translucent, quickly begins to warm and slightly crisp on the surface. Wisps of steam rise from the griddle, indicating the heat. In the background, the jar of Hellmann's mayonnaise and a festive Christmas greenery arrangement are visible but out of focus, maintaining the kitchen setting. The lighting is bright and focused on the griddle surface, highlighting the cooking process. The text 'and now I feel like I'll be using this every single day' is overlaid, continuing the narrative.
This close-up, overhead shot shows the woman's hands adding slices of salami to the hot griddle, arranging them alongside the already placed ham. The salami slices are a darker red with white specks of fat, characteristic of cured meat. As they hit the hot surface, they begin to warm and release their aroma. Steam continues to rise from the griddle. The background remains consistent with the mayonnaise jar and holiday greenery, out of focus. The lighting is strong, emphasizing the detailed textures of the meats as they cook. Text overlay states 'Hellmann's mayonnaise makes the bread perfectly toasted and flavorful', linking back to the brand's contribution.
Still in a close-up, overhead view, the woman's hands continue to arrange the ham and salami on the griddle. She subtly pushes the meats around, creating a neat, layered bed of ingredients that covers a significant portion of the griddle surface. The meats are visibly warming, with some beginning to crisp around the edges. Steam rises continuously. The Hellmann's mayonnaise jar and greenery are still blurred in the background. The consistent bright lighting highlights the careful organization of the ingredients. No new text overlay, but the previous one regarding Hellmann's mayonnaise remains contextually relevant.
0:29grilling pepperoni The overhead, close-up shot continues as the woman's hands add slices of pepperoni to the griddle. The pepperoni, with its distinct reddish-orange color and slightly irregular edges, is placed in neat rows alongside the ham and salami, completing the trio of meats. As it heats, the pepperoni starts to curl and render some fat, intensifying its flavor. Steam is clearly visible rising from the hot surface. The blurred background with the Hellmann's jar and Christmas decorations remains. The lighting emphasizes the vibrant colors of the pepperoni. Text overlay 'Toasting it truly is next level' highlights the unique cooking technique.
0:31handling pepperoni Still an overhead close-up, the woman's hands adjust and add more pepperoni slices to the griddle. She picks up a single slice, showing it briefly to the camera before placing it down, emphasizing the ingredient. The existing ham, salami, and pepperoni are now sizzling more visibly, with light browning and slight rendering of fat. Steam continues to rise, creating an appetizing visual. The background is consistently blurred. The strong, overhead light highlights the details of the cooking meats. Text overlay 'it makes all the meats crispy and the cheese so gooey and delicious' further explains the benefits of this cooking method.
The overhead, close-up shot captures the woman's hands as they carefully place several round slices of light-colored cheese (likely provolone or mozzarella) directly on top of the sizzling layers of ham, salami, and pepperoni on the griddle. As the cheese touches the hot meats, it immediately begins to soften and melt, creating a gooey, irresistible layer. Visible steam rises from the cooking ingredients, emphasizing the heat and fresh cooking. The blurred kitchen background remains consistent. The lighting is bright and focused, highlighting the melting texture of the cheese. Text overlay 'once the cheese is completely gooey, delicious, and melted' describes the desired outcome of this step.
0:37scraping melted cheese The scene changes to a wider shot, showing the woman from a slightly elevated side angle as she stands at the gas stove. She uses a long-handled metal spatula to expertly scrape and fold the now fully melted, gooey cheese and cooked meats together on the griddle. The meats and cheese form a shimmering, combined mass, ready for the sub. On the counter to her left, the Hellmann's mayonnaise jar, sub bread, and ingredient bowls are visible. The background shows the bright, white kitchen with a large glass door leading outside to trees, giving a glimpse of a natural setting. The lighting is bright and natural, filling the kitchen space. Text overlay 'the only thing left to do is assemble that sub' cues the next step in the recipe.
0:40transferring meats The camera tightens into a medium shot, focusing on the woman's hands and the griddle as she uses the spatula to transfer the hot, melted meat and cheese mixture from the griddle onto one half of the toasted sub roll. The cheese stretches dramatically as it's lifted, creating an appealing, gooey visual. A trail of melted cheese drips from the spatula, emphasizing its stickiness. The background is slightly blurred, showing the rest of the kitchen counter setup. The lighting remains bright, highlighting the texture and action. Text overlay 'And this is where you can get absolutely crazy' implies customization possibilities.
0:43final meat transfer The camera widens again, showing the woman from a side angle at the stove as she finishes transferring the last of the gooey meat and cheese mixture onto the sub roll with her spatula. She then turns away from the stove momentarily before returning to ensure all ingredients are on the bread. The sub roll, now generously filled, rests on the wooden cutting board on the counter. The kitchen background, with its white cabinets, glass door, and festive garland, is fully visible. The bright, ambient lighting fills the scene. Text overlay 'but I kept it very traditional on my toppings' contrasts with the previous 'crazy' comment.
0:46ready for toppings A medium shot of the woman standing at the kitchen counter, holding the already filled sub roll in her hands. The sub is loaded with the toasted meats and melted cheese. She smiles faintly at the camera, seemingly pleased with the preparation so far. The background shows the organized kitchen counter with bowls of lettuce, tomatoes, banana peppers, and the Hellmann's mayonnaise jar. The Christmas garland is still visible above. The lighting is bright and cheerful. This scene acts as a bridge before adding the fresh, cold toppings.
The camera provides a close-up, overhead view focusing on the woman's hands as she meticulously adds fresh toppings to the sub. She first places bright yellow banana pepper rings, then slices of red tomato, and finally a generous amount of shredded green lettuce onto the hot meat and cheese base. The contrast between the warm, gooey filling and the fresh, cool toppings is visually appealing. In the background, a Hellmann's mayonnaise jar is slightly out of focus. The bright, overhead lighting highlights the vibrant colors and textures of each ingredient. Text overlay 'The only thing you cannot skip is the most important ingredient and that is using Hellmann's mayonnaise for' emphasizes the importance of the brand product.
The final scene is a medium shot of the woman, now back in front of the camera at the kitchen counter. She holds the fully assembled and generously filled Italian sub with both hands, gently pressing the two halves together. She smiles widely, looking directly at the camera, then shifts her gaze down to admire her creation before looking back up with a beaming expression. The background remains the same well-lit kitchen with white cabinetry and Christmas garland. The sub is overflowing with fresh ingredients. Text overlay 'your game day sub. Make sure you pick it up today' serves as a call to action. The scene exudes satisfaction and encourages the viewer to try the recipe.
