0:00narrator talking head office
A medium shot captures a Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with a thoughtful, engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even, suggesting indoor artificial light, casting minimal shadows. A white text overlay at the bottom reads: "When I first started the business,".
0:03younger narrator black and white
A black and white, close-up shot features a younger version of the narrator, a Caucasian man with dark, shaggy hair, looking directly at the camera with an intense expression. He is wearing a formal suit with a bow tie. His right hand is raised, palm facing the camera, with fingers slightly splayed, creating a natural framing effect. The background is slightly blurred, suggesting a busy event. White text overlays at the bottom right read: "Nick Wheeler Founder" and "I always thought men were slightly lazy". The overall mood is nostalgic and reflective, emphasizing a past moment.
0:05colorful socks walking
A low-angle close-up shot captures a man's lower legs and feet as he walks across a wooden floor. He is wearing dark blue socks on his left foot and brightly colored, checkered socks (yellow, blue, pink, green, white) on his right foot. The focus is sharp on the feet and socks, highlighting the contrasting patterns and colors. The background shows the base of a wooden wall or skirting board. The lighting is natural and soft, illuminating the textures of the socks. White text overlay at the bottom reads: "I always thought men were slightly lazy". The scene suggests individuality and a departure from conventional attire.
0:06man at desk from behind
A medium shot from behind captures a Caucasian man with grey hair, wearing a white t-shirt and dark shorts, standing at a desk and working on a desktop computer. The computer screen is visible, displaying what appears to be a website or software interface. A rumpled striped shirt is draped over a chair to the right. The room has light-colored walls and a window with light grey curtains on the left, letting in natural light. The overall color palette is muted, with subtle blues, greys, and whites. White text overlay at the bottom reads: "shoppers, and they wanted their shopping".
0:07man focused on screen
A tight close-up shot focuses on the upper face of a Caucasian man with grey hair, wearing stylish brown-framed glasses, as he intently looks down at a screen, which is out of frame. Only his forehead, eyes, nose, and top of his glasses are visible, emphasizing his concentration. The lighting is soft, highlighting the contours of his face. Simple white line-art icons (such as a tie, a shirt, and dots) are subtly overlaid on the upper part of the dark screen, adding a graphic element. White text overlay at the bottom reads: "shoppers, and they wanted their shopping". The scene conveys focused attention on a digital interface.
0:08narrator talking head office continued
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "to be fast and quick and easy." and "And I think mail order was a great way to do that.".
0:11boxes on conveyor belt
An overhead, medium shot shows multiple small, plain brown cardboard boxes moving along a grey metal roller conveyor belt system. The conveyor belts have distinct ridges and gaps, giving a sense of industrial efficiency. The boxes are evenly spaced, all facing the same direction. The lighting is bright and overhead, casting minimal shadows and highlighting the texture of the cardboard. The color palette is muted, dominated by browns and greys. White text overlay at the bottom reads: "We came in through good old fashioned". The scene emphasizes the process of mail order fulfillment.
0:14stacks of catalogs office
A low-angle shot, from the perspective of sitting at a desk, focuses on several neat stacks of mail-order catalogs or books on a wooden desk in the foreground. Each stack consists of many identical items, featuring a blue and white checkered pattern on their covers. In the blurred background, a traditional office setting is visible, including a large window with natural light, an ornate green leather armchair, and a dark wooden bookshelf filled with books. A vintage-style desk lamp with a green shade is also visible. White text overlay at the bottom reads: "We rented lists, we created books,". The scene evokes a sense of traditional marketing and meticulous organization.
0:16narrator talking head office continued testing
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "and we did lots and lots of testing.", "We needed to know what" and "was going to work.".
0:21men walking city street
A medium shot captures two casually dressed Caucasian men walking on a sunny city street. The man in the foreground, with short dark hair, wears a white button-up shirt and dark blue trousers, laughing and smiling. The second man, partially visible on the left, wears a dark jacket over a light blue shirt. The background features yellow taxi cabs and urban buildings, slightly blurred, indicating motion. The lighting is bright and natural, with visible sunlight. White text overlay at the bottom reads: "Did Americans wear white shirts". The scene conveys a relaxed, urban lifestyle.
0:22man at cafe table
A medium close-up shot of a Caucasian man, approximately 30-40 years old, with dark styled hair, sitting at an outdoor cafe table, smiling and looking directly at the camera. He wears dark sunglasses and a light blue long-sleeved collared shirt. On the dark wooden table in front of him is a white cup with a latte or cappuccino, and a small white saucer. The background features a blurred green facade of a building, a yellow taxi, and city elements, suggesting an urban outdoor cafe setting. The lighting is bright and natural. White text overlay at the bottom reads: "or blue shirts".
0:23man in suit city street
A medium close-up shot captures a stylish Caucasian man, approximately 30-40 years old, with dark styled hair, walking confidently on a city street. He is dressed in a dark navy suit with a light purple dress shirt and a vibrant green tie, completed by a white pocket square. He is smiling broadly, looking slightly to the left of the camera. The background shows blurred city buildings and other people, suggesting a bustling urban environment. The lighting is bright and natural. White text overlay at the bottom reads: "or pink shirts". The scene emphasizes professional, fashionable attire.
0:24man in patterned shirt smiling
A medium close-up shot features a Caucasian man, approximately 30-40 years old, with dark styled hair, laughing and looking slightly to the left of the camera. He is wearing a dark blue blazer over a green collared shirt with a subtle white patterned print. His hands are casually tucked into his pockets, emphasizing a relaxed and confident demeanor. The background is blurred, showing hints of an urban street scene. The lighting is bright and natural. White text overlay at the bottom reads: "or green shirts?". The scene conveys a stylish yet approachable image.
0:25narrator talking head office continued building slowly
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "We just built it slowly and we", "looked at the results and we changed".
0:29black and white scissors fabric
A black and white close-up shot shows a pair of large, heavy-duty tailoring scissors resting on a grey, woven fabric. The metal of the scissors is slightly worn, indicating use. The fabric has a visible herringbone or twill texture. The lighting is stark, emphasizing the textures and the metallic sheen of the scissors. White text overlay at the bottom reads: "whatever we needed to change to make". The scene conveys precision and craftsmanship, hinting at the process of tailoring or fabric work.
0:31black and white cutting fabric
A black and white close-up shot captures hands holding a pair of large tailoring scissors, actively cutting a piece of fabric. The focus is on the sharp blades of the scissors and the precise movement as they slice through the material. The hands are blurred slightly, emphasizing the action. The fabric, likely grey or white due to the monochrome, has a visible texture. White text overlay at the bottom reads: "whatever we needed to change to make" and "But it became apparent as time moved on that". The scene highlights the meticulous process of creation or alteration.
0:33narrator talking head office continued men in stores
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "actually men, even if they didn't want to go to the store,".
0:37shelves of packaged shirts
A full shot captures multiple wooden shelves filled with neatly folded men's shirts, individually packaged in clear plastic. The shirts come in various colors and patterns, including blue, pink, and white stripes or solids. A small white sign, possibly indicating sizes or prices, is visible on the top shelf. The shelves are well-lit, highlighting the product presentation. The background appears to be a brick wall or paneling, suggesting a retail environment. White text overlay at the bottom reads: "they wanted to know that we had stores.". The scene emphasizes the variety and presentation of retail products.
0:39clothes rack and window
A medium shot shows a clothing rack filled with a variety of men's shirts and trousers. The shirts are in different colors, including light blue, white, and striped patterns, hanging on black hangers. Trousers in shades of grey, black, and beige are folded and hung on the lower rack. The background features a large window with white frames, letting in bright natural light, creating a slightly overexposed effect. The overall color palette is muted, focusing on the garments. White text overlay at the bottom reads: "It meant that if somebody bought a". The scene illustrates a retail store or wardrobe setting.
0:41man pouring champagne
A medium shot captures a Caucasian man, approximately 30-40 years old, with short dark hair, wearing a dark grey pinstripe suit, a striped tie, and a white shirt. He is smiling subtly as he pours champagne from a green bottle into a glass. A white name tag or label is pinned to his lapel. The background features wooden paneling and display cases with shirts, indicating a retail or promotional event. The lighting is warm and inviting. White text overlay at the bottom reads: "product and they didn't like it, they knew that if push came to shove, they could". The scene suggests customer service and a welcoming store environment.
0:43narrator talking head office continued money back
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlay at the bottom reads: "turn up at the store and get their money back.".
0:46charles tyrwhitt store exterior london
A medium shot of the exterior of a Charles Tyrwhitt store. The storefront is modern with large glass windows and a prominent dark blue sign with the brand name 'CHARLES TYRWHITT' in white lettering, and 'JERMYN STREET LONDON' below it. Mannequins in suits are visible in the display windows. A decorative street lamp and two small potted plants flank the entrance. The building above is made of grey brick or stone. White text overlay at the bottom reads: "in London first. It went incredibly well.". The scene showcases a high-end retail presence.
0:48charles tyrwhitt store interior wide
A wide interior shot of a well-lit Charles Tyrwhitt clothing store. The store features a clean, modern design with recessed ceiling lights and shelves filled with neatly folded shirts and ties. In the foreground, a display table holds stacks of folded shirts. Mannequins are dressed in suits, showcasing the merchandise. The dominant colors are muted greys, whites, and blues, creating a sophisticated atmosphere. White text overlay at the bottom reads: "And so when we were building the business". The scene highlights a retail environment for men's fashion.
0:51charles tyrwhitt store interior symmetrical
A symmetrical wide shot of a section within a Charles Tyrwhitt store. The central focus is a lighted display featuring a poster of a man in a suit, labeled 'ICONS', with neatly folded shirts and accessories on a table below. Flanking this display are tall shelves filled with shirts, organized by color or style. Two comfortable-looking green armchairs with beige pillows face each other in the foreground, creating a seating area. The ceiling has several recessed spotlights, providing bright, even lighting. The color palette is composed of greens, blues, greys, and warm wood tones. White text overlay at the bottom reads: "And so when we were building the business". The scene presents a refined and customer-friendly retail space.
0:52narrator talking head office continued us success
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "in the US... We suddenly thought actually", "having a store in the US could be a big success.", "This could really drive the business.".
0:58charles tyrwhitt store exterior madison ave nyc
A low-angle, wide shot captures the exterior of a Charles Tyrwhitt store on a busy city street, specifically Madison Avenue in New York, as indicated by a street sign. The store has large glass windows displaying mannequins and a prominent 'CHARLES TYRWHITT' sign. A large black and white Union Jack flag graphic is visible in one window. Pedestrians walk past on the sidewalk. The surrounding buildings are tall, typical of New York City architecture. The lighting is bright and urban. White text overlays at the bottom read: "an iconic store in London.", "I always thought of Madison as", "being quite iconic to New York.". The scene emphasizes the brand's presence in a significant global city.
1:02new york city street overhead
An overhead, long shot provides a sweeping view down a bustling New York City street lined with towering skyscrapers on both sides. Cars are moving in both directions, and pedestrians can be seen on the sidewalks. A large crane is visible atop a building under construction in the distance, indicating urban development. The sky is bright with some scattered clouds. The color palette is dominated by the grey and brown tones of the buildings, with hints of green from street trees. White text overlay at the bottom reads: "I think we went midtown because" and "there were lots of offices there,". The scene captures the dense, vertical nature of New York City.
1:07grand central station interior
A wide interior shot of the main concourse of Grand Central Station in New York City. The grand architectural features, including high vaulted ceilings with intricate designs and large arched windows, are prominently displayed. A massive American flag hangs vertically from the ceiling in the center. Numerous people are seen walking across the spacious floor, creating a sense of a busy transit hub. The lighting is a mix of natural light from the windows and warm artificial lighting, illuminating the golden hues of the architecture. White text overlay at the bottom reads: "right by Grand Central Station.". The scene highlights the historical and bustling nature of the landmark.
1:11blurred crowd footfall
A close-up, highly blurred shot focuses on the movement of a large crowd of people, likely in an indoor public space. Only indistinct shapes and colors are visible, emphasizing the sheer volume and motion of individuals. The blur creates a sense of speed and a dizzying effect, highlighting a high level of footfall. The lighting is generally even, but the lack of sharp detail prevents identification of specific light sources. White text overlay at the bottom reads: "The foot fall was just extraordinary.". The scene abstractly represents a massive influx of people.
1:12london skyline horizontal
A wide aerial shot captures the London cityscape at what appears to be either sunrise or sunset, with a warm, golden glow across the sky and reflecting on the buildings. The city stretches horizontally into the distance, with the iconic London Eye Ferris wheel visible on the left and various modern and traditional buildings populating the skyline. The River Thames snakes through the city. The lighting is dramatic, with soft, diffused sunlight. The color palette is warm, with golds, oranges, and muted greys and blues. White text overlay at the bottom reads: "London is a much more horizontal city.". The scene showcases London's expansive, historic urban landscape.
1:14new york skyline vertical
A wide aerial shot captures the impressive New York City skyline under a clear, bright sky. The focus is on the dense cluster of skyscrapers, particularly the Empire State Building with its distinct spire, standing tall among other iconic structures. The buildings rise vertically, emphasizing the city's towering architecture. Residential or commercial buildings are visible in the foreground, providing depth. The lighting is natural and bright. The color palette is dominated by the greys of the buildings and the light blue of the sky. White text overlay at the bottom reads: "New York is a vertical city.". The scene highlights the dense, vertical architecture of New York.
1:16narrator talking head office continued huge numbers
A medium shot captures the same Caucasian man, approximately 50-60 years old, with short, neat grey hair and a fair complexion. He is wearing a white collared shirt under a dark navy blue half-zip jumper, facing slightly to the right of the camera with an engaging expression as he speaks. The background consists of a modern office setting with warm wooden panels and shelving, featuring a small potted green plant on the left. The lighting is soft and even. White text overlays at the bottom read: "And it was just huge numbers of people", "going past the door, and we thought, this".
1:20outro text overlay
The scene features an animated white text overlay on a blurred, dark background that faintly shows the narrator (Nick) in his office setting. The text appears sequentially: 'Nick' in a script font, followed by 'CHARLES TYRWHITT' in a bold, sans-serif font, and then 'Wheeler.' in the script font, all centrally aligned. The background blur is deep enough that the specific details of the office are indiscernible, focusing attention entirely on the branding text. The overall mood is professional and conclusive.
1:21final logo screen
A minimalist final screen features the brand name 'CHARLES TYRWHITT' in a clean, white, sans-serif font, centrally aligned on a solid dark navy blue background. There are no other elements or graphics present. The lighting is flat and even, highlighting the stark contrast of the white text against the dark background. The scene conveys a strong, professional brand identity.
