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Problem SetupFemale PresentProduct In HandText OverlayPainFrustratedDaily Aches & PainAgitationTalking HeadSolution RevealLogo VisibleConfidentHappyValue PropositionProof PointInfluencer PresenceProduct First FrameProduct DemoClose-UpPackaging VisibleHandsHow-ToCalmBenefit-FirstObjection HandlingProblem-FirstComparisonExpert AuthorityScreen RecordingRelievedReaction ShotCall To ActionOffer HighlightUrgency TriggerVisual Hook

Transcript

0:00Whether it's sore muscles from ballet class, tension from sitting too long at work,

0:05or just life catching up with me,

0:07this magnesium butter gives me fast pain relief. It's called Asutra Melt Pain Away,

0:11and it's real pain relief without a prescription.

0:14It starts working within a couple of minutes,

0:16and I don't get the stomach ache I used to get when I took magnesium capsules.

0:20It's made with high-end ingredients,

0:22including one that's FDA approved for pain relief.

0:25And it has like this natural heat therapy effect,

0:27that just relaxes the pain away.

0:30Sinks right into my skin,

0:31like a traditional body butter,

0:34and it really helps me relax at night.

0:36It's almost like I'm resetting for the next day,

0:39and it smells so good.

0:40If those magnesium capsules you're taking aren't doing the trick,

0:44definitely give this a try.

Text on Screen

0:00Whether it's sore muscles from ballet class,

0:00Sore Muscles After Workout

0:01Sore Muscles After Workout

0:02tension from sitting too long at work,

0:02Stiff Muscles & Spasms

0:03Stiff Muscles & Spasms

0:04Daily Aches & Pain

0:04or just life catching up with me,

0:05Daily Aches & Pain

0:05This magnesium butter gives me fast pain relief.

0:062x Winner Oprah's Favorite Things

0:08Melt Pain Away

0:08Asutra

0:08It's called Asutra Melt Pain Away

0:09Magnesium Replenishment

0:09Asutra

0:09Melt Pain Away

0:10Fast Acting Pain Relief

0:10and it's real pain relief without a prescription

0:11Melt Pain Away

0:12It starts working within a couple of minutes

0:1294% of regular users reported improvement in pain!

0:1494% of regular users reported improvement in pain!

0:14and I don't get the stomach ache

0:15Magnesium pills always left me with a stomach ache

0:16I used to get when I took magnesium capsules!

0:16Magnesium pills always left me with a stomach ache

0:17100% Zechstein Magnesium

0:17It's made with high end ingredients

0:18including one that's FDA-approved for pain relief

0:18*Capsaicin

0:21Botanical Pain Reliever

0:21Capsaicin

0:21And it has like this natural heat therapy affect

0:23Warming, Tingling Heat Therapy

0:23Capsaicin

0:23Botanical Pain Reliever

0:24that just relaxes the pain away

0:25Sinks right into my skin

0:26Shea Butter Almond Oil

0:26like a traditional body butter

0:28and it really helps me relax at night

0:29Helps your mind & body relax

0:30It's almost like I'm resetting for the next day,

0:32Light Fresh Lemograss

0:33and it smells so good!

0:35If those magnesium capsules you're taking

0:36aren't doing the trick,

0:37Get 25% OFF

0:37definitely give this a try!

Scenes (18)

0:00woman sore shoulder ballet shoes

The scene opens with a medium shot of a woman standing in a bright white doorway, looking down and to her right with a pained expression. She is barefoot and holds a pair of pink ballet pointe shoes in her left hand while her right hand massages her left shoulder. A green leafy houseplant is visible on the left side of the frame. Through the doorway, a darker teal wall, a white stair railing, and a modern light fixture with two exposed bulbs are visible in the background. The lighting is soft and even, suggesting indoor ambient light. A blue text overlay box appears at the bottom with the text "Whether it's sore muscles from ballet class,". The woman slowly walks forward, closer to the camera, conveying discomfort.

0:01woman working on laptop

This medium-wide shot captures the same woman sitting at a dark wooden table, intently typing on a silver laptop. She looks focused but also slightly strained, suggesting prolonged work. The camera is positioned slightly above her eye level. The background features a modern indoor setting with a prominent dark teal accent wall, white wainscoting, and a white staircase with dark treads ascending in the upper left. A small potted plant and an empty dog bowl are visible near the wall. Natural light streams in from an unseen window, illuminating the scene softly. White text appears at the top left: "Sore Muscles After Workout" with a sad emoji, followed by a red 'X' and "Stiff Muscles & Spasms". At the bottom, a blue text overlay reads "tension from sitting too long at work,".

0:03woman wrapped in blanket

The scene shows a medium shot of the woman from the previous scenes, now wrapped cozily in a dark teal blanket, sitting on a light blue couch with mustard yellow pillows. She leans against the back of the sofa, looking off to the side with a slightly weary or pensive expression. Her dark hair is pulled back in a ponytail. Behind her, a tall, leafy green plant in a beige pot adds a touch of nature. The lighting is soft and warm, contributing to a sense of relaxation or recovery. White text continues from the previous scene: "Sore Muscles After Workout" with a sad emoji, a red 'X' and "Stiff Muscles & Spasms", and now adds a sad emoji with "Daily Aches & Pain". A blue text overlay at the bottom states "or just life catching up with me,".

0:05woman holding product solution reveal

A medium close-up shot features the woman smiling warmly and looking directly at the camera, holding a white jar of 'Asutra Melt Pain Away' product. She is seated on a light blue sofa, with a large green houseplant visible over her left shoulder and a plain light-colored wall behind her. The lighting is bright and inviting, casting soft shadows. She holds the product with both hands, positioned prominently in the center of the frame. A bright yellow thought bubble graphic appears in the upper left corner with black text: "2x Winner Oprah's Favorite Things". A blue text overlay at the bottom displays "This magnesium butter gives me fast pain relief.". Her expression is confident and reassuring.

0:07product jar close up branding

A static, slightly high-angle close-up shot focuses on the 'Asutra Melt Pain Away' product jar sitting on a beige countertop. The white jar has a deep purple label adorned with delicate, light-colored floral patterns and legible product information, including 'NDC: 72683-003-01' and 'Net Wt. 7oz. | 200 g.'. In the blurred background, a green houseplant in a white pot is visible on the left, and a clear drinking glass is on the right. The lighting is bright and even, highlighting the product details. At the top, the 'Asutra' logo appears in blue. Yellow text below it reads "Melt Pain Away", with a blue box beneath saying "Magnesium Replenishment". A blue text overlay at the bottom reinforces, "It's called Asutra Melt Pain Away".

0:09hands opening product

This extreme close-up shot shows a pair of female hands opening the 'Asutra Melt Pain Away' jar. The hands carefully twist off the white lid, revealing the smooth, white, creamy texture of the product inside. The jar's purple and white label is clearly visible. The background remains blurred, showing hints of the green plant and clear glass from the previous shot. The lighting is bright and direct, emphasizing the product and the action. Yellow text at the top reads "Melt Pain Away", with blue boxes below saying "Magnesium Replenishment" and "Fast Acting Pain Relief". A blue text overlay at the bottom states "and it's real pain relief without a prescription".

0:11woman applying product to leg

The scene shows a medium shot of the woman sitting comfortably on a bed with light gray sheets and soft pink pillows. She is applying the white cream to her right leg with both hands, gently massaging it into her skin. She is looking down at her leg with a calm and focused expression. The room has soft, natural lighting, creating a serene atmosphere. A large green houseplant is visible in the background on the right. A dark blue banner at the top features white text: "94% of regular users reported improvement in pain!". A blue text overlay at the bottom reads "It starts working within a couple of minutes".

0:14woman talking holding product benefit

A medium close-up shot of the woman, once again speaking directly to the camera with a friendly and confident expression. She holds the 'Asutra Melt Pain Away' jar in her hands. She is seated on a light blue sofa, with a large green houseplant in the background over her left shoulder and a light-colored wall. The lighting is bright and consistent. The blue banner from the previous scene is still visible at the top: "94% of regular users reported improvement in pain!". A blue text overlay at the bottom says "and I don't get the stomach ache".

0:16hand with magnesium pills

This extreme close-up shot focuses on an open female hand holding two small, off-white, oblong capsules, presumably magnesium pills, against a dark, speckled countertop. The lighting is bright and direct, highlighting the pills and the details of the hand. A dark blue text box is layered at the top with white text: "Magnesium pills always left me with a stomach ache" and a sad emoji. A similar blue text box at the bottom says "I used to get when I took magnesium capsules!". The image clearly contrasts the perceived negative effects of traditional magnesium capsules with the product being advertised.

0:18scooping product ingredients

An extreme close-up, high-angle shot shows a dark spoon scooping a generous amount of the thick, white, creamy product from the 'Asutra Melt Pain Away' jar. The product's smooth, luscious texture is highly visible as it's lifted. The jar's purple and white label is visible on the side. The background is a soft, neutral blur. The lighting is bright and even, accentuating the product's quality. A bold blue text overlay at the top reads "100% Zechstein Magnesium". A blue text box at the bottom states "It's made with high end ingredients".

0:19woman talking product ingredients

A medium close-up shot of the woman speaking directly to the camera, holding the 'Asutra Melt Pain Away' jar. She is seated on the light blue sofa, with the green houseplant and light wall in the background. The scene features an overlaid screen recording of a product webpage or review, showcasing text about its benefits like "94% of chronic pain" and "Natural warming therapy from FDA approved capsaicin plus revitalizing topical magnesium". A red arrow points to the word 'capsaicin' on the overlay. The woman's expression is engaging and informative. A blue text overlay at the bottom reads "including one that's FDA-approved for pain relief".

0:21woman applying product heat therapy

This is a medium shot of the woman sitting on her bed, similar to a previous scene, but now she is smiling broadly as she massages the cream into her leg. Her eyes are closed, and she looks genuinely happy and content, conveying a sense of relief. The same bedroom setting with light gray sheets and pink pillows, and the green plant in the background, is visible. The lighting is soft and warm. Yellow text at the top reads "Capsaicin". Below that, two blue boxes appear: "Botanical Pain Reliever" and "Warming, Tingling Heat Therapy". A blue text overlay at the bottom says "And it has like this natural heat therapy affect".

0:23woman relieved heat therapy effect

A medium close-up shot captures the woman from the chest up, looking upward and smiling widely with her eyes open, exuding a sense of relief and deep satisfaction. Her right hand is gently touching her neck, and her left hand is lightly touching the lapel of her pajama top. The background consists of the light-colored wall and a hint of the pink pillows from her bedroom. The lighting is soft and warm. The yellow text "Capsaicin" is still at the top. The two blue boxes "Botanical Pain Reliever" and "Warming, Tingling Heat Therapy" are also present. A blue text overlay at the bottom concludes the thought: "that just relaxes the pain away".

0:25woman talking absorption shea butter

A medium close-up shot of the woman speaking directly to the camera, gesturing with her hands to emphasize her points. She is seated on the light blue sofa, with the green houseplant and light wall in the background. Her expression is friendly and articulate. The lighting is bright and even. A blue text overlay appears at the bottom, stating "Sinks right into my skin". Yellow text then appears on screen, sequentially: "Shea Butter" followed by "Almond Oil". A blue text overlay at the bottom says "like a traditional body butter".

0:28woman talking relax reset

This medium close-up shot continues with the woman speaking directly to the camera, her expression warm and engaging. She is seated on the light blue sofa, with the green houseplant and light wall in the background. Her hands are in motion as she talks, emphasizing relaxation. The lighting is bright and clear. Yellow text appears prominently: "Helps your mind & body relax". A blue text overlay at the bottom states "and it really helps me relax at night" followed by "It's almost like I'm resetting for the next day,". Her demeanor is calm and reassuring, promoting the product's soothing effects.

0:33product smell close up

An extreme close-up, high-angle shot provides a detailed view inside the 'Asutra Melt Pain Away' jar, showing the smooth, swirling, white creamy texture of the product. The surface of the cream has gentle peaks and valleys, indicating its richness. The edges of the white jar are visible, but the focus is entirely on the product's texture. The lighting is bright and highlights the cream's consistency. A bold blue text overlay at the top reads "Light Fresh Lemongrass". A blue text box at the bottom states "and it smells so good!".

0:34no magnesium pills red x

This extreme close-up shot reprises the image of the open female hand holding two small, off-white, oblong capsules on a dark, speckled countertop. However, this time a prominent, animated red square with a white 'X' rapidly appears and covers the pills, indicating disapproval or a negative comparison. The lighting is bright and direct. A blue text box at the bottom states "If those magnesium capsules you're taking".

0:36woman call to action discount

The final scene is a medium close-up of the woman, smiling broadly and looking directly at the camera, holding the 'Asutra Melt Pain Away' jar. She is seated on the light blue sofa, with the green houseplant and light wall in the background. The lighting is bright and cheerful. A blue banner at the top features white text: "Get 25% OFF" accompanied by a yellow face with a heart eyes emoji and a blue heart emoji. A blue text overlay at the bottom reads "aren't doing the trick, definitely give this a try!". This serves as a clear call to action and highlights a special offer.

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