0:00man mirror reflection
A man is seen from the chest up, reflected in a well-lit bathroom mirror. He has short, neat, grey-blonde hair, fair skin, and is wearing a fitted black short-sleeved button-up shirt and khaki pants. He stands with his arms crossed, a thoughtful and slightly concerned expression on his face, looking directly at his reflection. The background behind him in the mirror shows a shower stall with a white towel hanging over the glass door and a a blurry green plant visible through the glass. The bathroom wall is a light, neutral off-white color. A white toothbrush in a blue holder and a white bottle are visible on the counter to the bottom left, outside the mirror's frame. The lighting is bright and even, likely from overhead bathroom lights, creating minimal shadows. The overall color palette is muted with black, khaki, white, and light green tones. Text overlays appear: "If January has been dry..." (0-1500ms) and "look in the shower." (1500-3000ms).
0:03man walking sidewalk
A medium shot captures a man walking on a concrete sidewalk in what appears to be a residential or commercial area with buildings and parked cars lining the street. He is walking towards the camera and slightly to the left, his body angled as he moves forward. He has a cheerful, confident smile on his face, looking off to the right of the frame. Overhead, a large tree with dense green foliage provides shade, casting dappled light on the scene. The background includes light-colored buildings, a white car, and several other parked cars on the street. The lighting is bright and sunny, indicating daytime, with clear blue skies suggested by the quality of light. The dominant colors are vibrant green from the tree, grey from the sidewalk, and various vehicle colors, with the man's dark t-shirt providing a strong contrast. Text overlays appear: "You'd be surprised how much better things get when you" (3000-4750ms) and "actually smell good all day." (4750-6000ms).
0:06hand holding soap box
A close-up shot focuses on a light-skinned hand, likely female, holding a small, rectangular cardboard box of "Dr. Squatch" natural soap. The box is predominantly brown and blue with text and a cartoon image of a bearded man on the front, specifically labeled "MEN'S NATURAL SOAP FRESH FALLS." The back of the box, titled "DOC'S NOTES," lists ingredients and certifications. The hand holds the box delicately against a light wooden table surface, which has a visible grain. In the softly blurred background, more "Dr. Squatch" product boxes are stacked, suggesting a retail or display setting. The lighting is soft and even, highlighting the product details. The color palette is earthy browns, blues, and whites from the packaging, contrasted with the natural wood tones of the table.
0:07hand holding three soap boxes
A close-up shot of a pair of hands holding three "Dr. Squatch" natural soap boxes. The boxes are stacked in a pyramid-like formation, with one box on top and two at the bottom. The top box is "FRESH FALLS" (blue label), the bottom left is "PINE TAR" (green label), and the bottom right is "WOOD BARREL BOURBON" (brown label). The hands are visible, supporting the boxes from underneath and displaying them towards the camera. The background is softly blurred, showing a light-colored surface and a hint of a grey shirt, suggesting the hands are holding the products up. The lighting is bright and even, bringing out the distinct colors of the soap packaging. Text overlay: "bold scents," (7000-8000ms).
0:08hand holding three deodorants
A close-up shot shows a light-skinned hand holding three "Dr. Squatch" deodorants in a row, with their labels clearly visible. The deodorants are in beige, cylindrical containers with different colored labels: "WOOD BARREL BOURBON" (red-brown), "FRESH FALLS" (blue), and "COCONUT CASTAWAY" (light blue-green). The hand holds them fanned out slightly against a brightly lit bathroom counter with white flecks, reflecting light. Various blurred bathroom items, including a white porcelain sink edge, a small brown soap bar, and other bottles, are visible in the background. The lighting is bright and overhead, creating subtle highlights on the deodorant containers. The color palette includes the natural beige of the containers, the distinct label colors, and the white and grey tones of the bathroom counter. Text overlay: "and good smell that doesn't fade by noon." (8000-10000ms).
0:10overhead product display
An overhead shot captures a carefully arranged collection of "Dr. Squatch" products laid out neatly on a light-colored, speckled countertop. A brown and dark brown canvas dopp kit or toiletry bag with "Squatch" embroidered on it forms the central base. Arranged around and partially on the bag are various products: four deodorant sticks (two on the bag, two beside it), four lip balms in small tubes, and three soap bars in their cardboard packaging. The soap bars are identified as "PINE TAR," "FRESH FALLS," and "WOOD BARREL BOURBON." The lip balms feature blue and red-brown labels. The lighting is bright and even from directly above, creating soft, uniform shadows that highlight the product textures. The color palette is dominated by earthy browns, beige, and the accent colors of blue, green, and red-brown from the product labels. The countertop provides a neutral, speckled grey-white background. Text overlay: "Try 9 Dr Squatch items for 23% off." (10000-13000ms).
0:13man mirror reflection smiling
This scene is a re-shot of the initial scene, featuring the same man reflected in a bathroom mirror. He is seen from the chest up, with short, neat, grey-blonde hair, fair skin, and is wearing a fitted black short-sleeved button-up shirt and khaki pants. Unlike the first scene, he now has a subtle, confident smile and a slightly more relaxed posture, still with arms crossed but his gaze is now directed slightly off-camera to the right. The background in the mirror again shows a shower stall with a white towel hanging over the glass door and a blurry green plant. The bathroom wall is a light, neutral off-white color. A white toothbrush in a blue holder and a white bottle are visible on the counter to the bottom left, outside the mirror's frame. The lighting remains bright and even, from overhead bathroom lights. The color palette is consistent with the first scene. Text overlay: "Smell good all day and you might get lucky." (13000-14750ms).
0:14dr squatch app promo
This is a screen recording of what appears to be a Dr. Squatch mobile application or website page, displayed in portrait orientation. The top of the screen features the "Dr. Squatch" logo and a shopping cart icon with "0" indicating no items. The main content area is a circular graphic with a stylized wintery, mountainous background, showcasing various Dr. Squatch products: three soap bars ("Wood Barrel Bourbon," "Coconut Castaway," "Fresh Falls") are placed at the top, two lip balms and two deodorants are arranged below them within the circle. A prominent red "23% OFF" badge is displayed in the top right of the circular graphic. Below this graphic, the text "Try now," appears, followed by interactive elements like small product images for swiping, a star rating (5 stars), and "315 Reviews." The background of the screen outside the main graphic is a light, speckled pattern, suggesting snow or a frosted surface. The dominant colors are dark green (logo), various product packaging colors, and the light blue/white tones of the winter background, creating a cool and crisp aesthetic.
