0:00iced coffee pour intro The scene opens with a close-up, vertical shot of a hand pouring a stream of dark brown coffee from a clear glass measuring cup into a clear, heart-shaped double-walled glass mug. The mug contains several clear ice cubes and a small amount of liquid, suggesting water. The background is a plain, slightly textured white wall, creating a clean, minimalist setting. A wooden tabletop is visible at the bottom of the frame, providing a rustic contrast to the modern glassware. The lighting is bright and natural, highlighting the rich color of the coffee and the transparency of the glass. Animated text message bubbles appear, first saying "MUD\WTR just launched a coffee?", then followed by a typing indicator (three dots), and finally "I thought they were anti???". The final bubble has a glitch effect, as if warping the text. The overall color palette is dominated by the dark brown coffee, clear ice, and bright white background, with the blue text bubbles adding a pop of color.
0:04founder explaining coffee A male presenter sits at a rich, dark wooden dining table, directly addressing the camera. He wears a white 'MUD\WTR' branded mesh baseball cap, a white t-shirt, and a silver chain necklace. A small black lapel microphone is clipped to his shirt. To his left, there's a white ceramic mug on a wooden coaster, and to his right, a brown MUD\WTR coffee blend canister. In front of him is a black milk frother. The background features a large window overlooking a lush, green outdoor garden with tall trees and patio furniture, suggesting a home or office setting. The room is brightly lit with natural light coming from the window. The overall ambiance is relaxed yet professional. The presenter's body language is open and engaging, using hand gestures to emphasize his points. Yellow text overlays his speech, stating "MUD\WTR just launched an actual coffee blend.".
0:08founder explaining close up This is a tighter shot of the male presenter from the previous scene, focusing on his upper torso and face. He is still seated at the dark wooden table, wearing the white MUD\WTR branded cap and white t-shirt with the lapel microphone. His left hand is raised in a calming gesture, as if to pause or explain, while he speaks to the camera. The background shows more of the indoor living space, with green plants on shelves and a colorful abstract painting on the wall, along with a baby stroller visible in the corner, suggesting a comfortable, lived-in environment. Natural light illuminates the scene, creating soft shadows. The yellow text overlay reads "So before you freak out, let me explain.", emphasizing his proactive addressing of potential concerns.
0:09founder holding product A male hand holds a black MUD\WTR cylindrical canister, bringing it closer to the camera. The can features white text detailing its ingredients: Masala Chai, Cacao, Lion's Mane, Cordyceps, Chaga, Reishi, Cinnamon, Turmeric, and Himalayan Salt. The presenter's face, with a slight smile and direct gaze, is blurred in the background, making the product the clear focus. The lighting is soft but effective, highlighting the product details. The background is dark and indistinct. Yellow text is overlaid on the screen, reading "MUD\WTR in 2018". This shot emphasizes the product and its ingredients.
The scene depicts a warehouse or storage area, with a strong focus on cardboard boxes. In the foreground, an open cardboard box sits on a patch of artificial turf, which covers the floor. Behind it, a black table holds more boxes, some open, and what appears to be packing materials. In the mid-ground, a person, indistinct and possibly wearing a yellow hat, is engaged in an activity on the table, surrounded by an overwhelming number of stacked cardboard boxes that lean against a light-colored wall, creating a sense of volume and industry. The lighting is bright and industrial, likely from overhead fixtures or large windows. The overall color palette is muted, with browns from the cardboard, greens from the turf, and light gray from the walls. The yellow text overlay reads "MUD\WTR in 2018".
0:12coffee beans close up An extreme close-up shot of roasted coffee beans filling the entire frame. The beans are a rich, dark brown color with visible textures and natural cracks, indicating they are whole and unground. Some beans show a slightly lighter, golden interior where they have split. The lighting is soft and warm, enhancing the natural tones of the beans and creating slight reflections on their surface, suggesting they might be in a container or grinder. A faint haze or steam might be visible, adding to the atmosphere. The camera slowly zooms in, emphasizing the intricate details of each bean. Yellow text appears, first saying "while caffeine" and then "is an amazingly" as the camera subtly shifts.
0:13pour over coffee making A close-up, slightly overhead shot of water being poured into a pour-over coffee filter. White paper filter folds are visible inside a shiny metallic pour-over cone, which rests on top of a dark ceramic mug. Dark, finely ground coffee is nestled within the filter, and as the water pours, it saturates the grounds, creating a rich, frothy brown crema. The water is clear, and the stream is steady. The background is softly blurred, keeping the focus entirely on the coffee-making process. Natural, soft light illuminates the scene, highlighting the steam and the textures. Yellow text overlays the scene, stating "beneficial drug.".
0:15man with multiple coffees A young Asian man, dressed in a crisp white shirt and a dark tie, sits at a desk with three coffee cups in front of him. He is holding a rustic, brown ceramic mug with a smile, looking down at the cups, as if assessing or enjoying them. The background features a large window with a view of modern office buildings, suggesting an urban, professional environment. The lighting is bright and office-like. The scene conveys a sense of someone actively trying or comparing different coffee options. Yellow text overlays, first saying "Millions of people" then "overdo it,".
0:16supermarket coffee aisle The camera moves through a supermarket aisle, capturing shelves filled with various coffee products. The shelving units are metal, and the products are primarily coffee bags and containers of different brands and colors. The perspective is eye-level, moving past the array of consumer choices. The lighting is typical supermarket fluorescent, creating a uniform, bright illumination. The aisle appears well-stocked and organized. The yellow text overlay says "overdo it,".
0:17supermarket energy drinks aisle The camera continues to move through a supermarket aisle, transitioning to shelves stacked high with cans of Red Bull energy drink. The cans are predominantly blue and silver, arranged in a uniform grid. The aisle is brightly lit by overhead fluorescent lights, casting a clean, stark illumination on the products. A price tag displaying "849" (presumably $8.49) is visible on the bottom shelf. The yellow text overlays, first saying "when it's" and then "disguised in drinks,". This scene visually contrasts with the coffee aisle, highlighting alternative caffeine sources.
0:18dessert and coffee A close-up shot of a hand using a silver spoon to scoop a portion of a creamy, layered dessert, likely tiramisu, from a small silver goblet. The dessert is topped with a generous dusting of cocoa powder and features a dark, round wafer-like cookie. In the softly blurred background, a yellow ceramic mug containing a frothy coffee beverage is visible, and parts of a wooden table and a white napkin are also in frame. The lighting is warm and inviting, suggesting a cafe or dining setting. The focus is on the indulgent act of eating and the connection to coffee. Yellow text overlays read "and really high on standardized doses.".
0:20founder explaining caffeine doses The male presenter, wearing his white MUD\WTR cap and t-shirt, sits at the wooden table. This shot is similar to the earlier close-up (0:08), providing a slightly different angle from the first main talking head shot. He looks towards the left of the frame, gesturing with his right hand as he explains a point. The background again shows the indoor living space with green plants, the abstract painting, and a baby stroller. A brown MUD\WTR canister and a white mug are on the table. The lighting is natural and bright. The yellow text overlay states "standardized doses" as he speaks. He appears to be emphasizing the issue of high, standardized caffeine doses.
0:21founder explaining mudwtr origin The male presenter is back in the wider shot, seated at the dark wooden table, speaking directly to the camera. He wears the white 'MUD\WTR' branded cap and white t-shirt. The white ceramic mug, brown MUD\WTR can, and black frother are on the table in front of him. The large window behind him showcases the lush green outdoor garden. He uses expressive hand gestures, emphasizing his story about how MUD\WTR originated. The lighting is bright and even. The yellow text overlay appears in stages: first, "I put out an ad in 2018 that said", then "'I'm not mad at coffee, just disappointed,'", followed by "'...so we made something better'". This scene clarifies the brand's position and the origin of their alternative product.
0:26hand holding original blend A close-up shot of a fair-skinned hand holding a black MUD\WTR cylindrical canister, similar to an earlier shot, but with a different background. The canister's label, with white text listing ingredients like Masala Chai, Cacao, Lion's Mane, Cordyceps, Chaga, Reishi, Cinnamon, Turmeric, and Himalayan Salt, is clearly visible. The background is a softly blurred interior space with what appears to be a framed graphic or poster on the wall, showing abstract shapes and text related to 'HEALTH'. The lighting is soft and even. Yellow text overlays the scene, saying "And that's what we did.". This reinforces the claim of creating 'something better' with the original blend.
An extreme close-up, slightly overhead shot of a wooden spoon scooping brown, granular powder from inside a large brown container. The texture of the powder is fine and consistent. The interior of the container is dark brown, providing contrast to the lighter powder. The lighting is direct, highlighting the texture and color of the powder. The yellow text overlay states "Our original blend". The action is deliberate and clean, emphasizing the quality of the product's raw form.
0:29making mudwtr drink overhead An overhead shot of a white ceramic mug containing a brown powder, likely the MUD\WTR blend. A fair-skinned hand is holding a black frother, actively mixing the powder with a liquid that has already been added, creating a creamy texture. A clear glass jar filled with golden honey, along with a small wooden spoon resting on its lid, is positioned behind the mug on a rustic wooden table. The lighting is natural and bright, creating distinct shadows and highlighting the rich color of the drink. Yellow text overlays appear, first saying "became one of" and then "the fastest". This scene demonstrates the ease of preparing the original MUD\WTR product.
0:30making iced mudwtr A close-up shot captures a hand pouring a stream of white liquid, likely milk or a milk alternative, into a tall, clear glass. The glass already contains several ice cubes and a dark brown liquid. A black MUD\WTR canister, labeled with white text, stands prominently on a light wooden surface to the left of the glass. The background is softly blurred, revealing hints of green foliage, suggesting an indoor setting with natural elements. The lighting is soft and even, highlighting the contrast between the white milk and the dark liquid. Yellow text overlays, first saying "And now you can find it" then "everywhere.", as the milk is poured.
0:32founder explaining coffee enemy bw The male presenter from previous scenes is shown in a medium shot, seated at his wooden table. The scene is presented in black and white, giving it a serious or reflective tone, while the overlaid text remains yellow. He wears his white MUD\WTR cap and t-shirt, with the lapel microphone. He looks towards the left, gesturing with his right hand as he speaks. The brown MUD\WTR canister and white mug are on the table. The background, now in monochrome, shows the green plants and abstract painting. The yellow text overlay says "But coffee was never the enemy.". This scene serves as a transitional moment, reframing the brand's relationship with coffee.
0:33founder explaining customer feedback The scene reverts to full color, showing the male presenter in the same medium shot at his wooden table, talking directly to the camera. He wears the white MUD\WTR cap and t-shirt. The brown MUD\WTR can, white mug, and black frother are visible. The lush green outdoor garden is seen through the large window behind him. He uses expressive hand gestures while discussing customer feedback. The natural lighting is bright and inviting. The yellow text overlay states "And after talking to millions of customers, we heard that they still". This emphasizes the importance of customer insights in their product development.
0:35customer feedback text A blurred background, primarily showing hints of an indoor setting (possibly a desk or table), supports a prominent text overlay. The text is presented in a modern, clean font on a white background, resembling a social media post or review. It reads: "been drinking MudWtr for a while now, really does the job fine. But today I really just missed co". This text fades to show yellow text overlays: "love coffee,", and then "just not how it makes them feel.". The blurred background keeps the focus on the customer's sentiment, which is the core message of this scene. The bright white of the text box stands out against the muted background.
0:39founder explaining formulation A close-up shot of the male presenter from previous scenes, similar to the 0:08 framing. He sits at the wooden table, wearing the white MUD\WTR cap and t-shirt, with the lapel microphone. He looks towards the left, gesturing with his right hand as he discusses product formulation. The background shows the green plants and abstract painting. The brown MUD\WTR canister and white mug are on the table. The lighting is natural and bright. The yellow text overlay says "So we worked with world-class food scientists to formulate something better.", highlighting the scientific approach to their new product.
0:41powder in wooden bowl An overhead close-up shot focuses on a small, rustic wooden bowl filled with a fine, brown, granular powder. The powder has a consistent texture, suggesting a ground or blended product. The wooden surface of the bowl is natural and slightly textured, contrasting with the smooth powder. The background is a plain, light wooden surface, creating a clean and focused presentation. The lighting is even and natural, highlighting the earth tones. Yellow text overlays the scene, stating "something better.", connecting the visual to the product improvement narrative.
0:42new coffee product can A close-up shot of a fair-skinned hand holding a brown MUD\WTR cylindrical canister, labeled "Coffee Mushroom Coffee." The white text on the label details ingredients like Arabica Coffee, Cordyceps, Lion's Mane, Reishi, Chaga, and L-theanine. Key benefits are highlighted with circular icons: "45mg Caffeine", "2.25g Mushrooms", and "Zero Sugar", along with a 'USDA Organic' seal. The background is softly blurred, possibly an indoor setting. The lighting is soft and natural, emphasizing the product details. Yellow text overlays the scene, stating "Lower caffeine, higher function.", clearly articulating the product's value proposition and differentiating features.
0:44coffee cherry harvesting A close-up shot of two fair-skinned hands carefully picking ripe, red coffee cherries from a plant and placing them into a woven basket. The cherries are vibrant red, indicating their readiness for harvest. The hands are gentle and precise in their action. The background is a natural, softly blurred green and brown, suggesting a coffee farm or an outdoor environment with dense foliage. The lighting is natural, possibly dappled sunlight, creating a rustic and authentic feel. Yellow text overlays the scene, saying "It starts with the first of its kind blend of organic". This highlights the origin and quality of the coffee ingredients.
0:46swiss water decaf beans An extreme close-up shot of roasted coffee beans fills the frame, with the camera slowly rotating to reveal different angles. The beans are dark brown, but some exhibit a distinct, lighter, almost golden fissure down their center, characteristic of Swiss Water Process decaffeinated beans. The texture is rough and natural. The lighting is soft but direct, creating subtle highlights and shadows that emphasize the beans' contours. The background is entirely filled by other coffee beans, creating a deep focus on the product itself. Yellow text overlays the scene, stating "Swiss water decaf and organic Arabica.", specifically calling out the type of coffee used.
0:48founder explaining taste A close-up shot of the male presenter from previous scenes, similar to the 0:08 framing. He sits at the wooden table, wearing the white MUD\WTR cap and t-shirt, with the lapel microphone. He looks towards the left, gesturing with his left hand as he discusses the taste of the coffee. The background shows the green plants and abstract painting. The brown MUD\WTR canister and white mug are on the table. The lighting is natural and bright. The yellow text overlay says "we were able to make a mushroom coffee that actually". This highlights the achievement of creating a mushroom coffee that tastes good.
0:50water on coffee grounds v2 An extreme close-up shot of clear water being poured in a steady stream onto finely ground dark coffee in a metallic container. The water saturates the grounds, creating small bubbles and a darker, richer surface. The metallic container's rim is visible in the upper part of the frame. The background is softly blurred, focusing entirely on the interaction of water and coffee. The lighting is bright and direct, emphasizing the textures. Yellow text overlays, first saying "tasted" and then "like coffee.". This visually reinforces the claim of the product tasting like real coffee.
0:52pouring coffee liquid A close-up shot of a clear glass measuring cup pouring a rich, dark amber liquid, presumably brewed coffee, into a white ceramic mug. The stream of liquid is consistent and smooth. The white mug is partially visible at the bottom of the frame. The background is softly blurred, showing a light, indistinct interior. The lighting is soft and natural, highlighting the clarity and color of the liquid. Yellow text overlays appear: first "All the aromas,", then "the polyphenols". This shot aims to evoke the sensory experience of traditional coffee.
0:53coffee bubbles extreme close up An extreme close-up shot of a dark brown liquid, possibly coffee, bubbling intensely. The surface is covered in an intricate pattern of various-sized bubbles, some reflecting a greenish-blue hue, indicating light refraction or a chemical reaction. The movement is dynamic and mesmerizing. The background is entirely filled by the liquid, with no discernible other elements. The lighting appears artificial, enhancing the vibrant color reflections within the bubbles. Yellow text overlays the scene, stating "that you find in quality coffee.", directly linking the visual to the idea of a premium coffee experience.
0:55spooky iced coffee prep A close-up shot captures a fair-skinned hand pouring a stream of dark brown liquid from a small silver measuring jigger into a clear double-walled glass mug. The mug already contains ice cubes and a small amount of liquid, appearing slightly steamy or smoky. The background is an artistic, slightly spooky Halloween-themed setting, with white decorative vases, perhaps a skull, and white spider webs draped over objects, contrasting with the dark liquid. The wooden surface below is illuminated by bright, possibly artificial, directional light. Yellow text overlays the scene, stating "Each serving has over two grams". This scene adds a playful, unexpected visual element while showcasing product preparation.
0:56white background text A clean, minimalist scene featuring a plain white background with yellow text overlaid. The text simply states "has over two grams", acting as a short transition or emphasis on a key metric without visual distraction. The lighting is bright and even, highlighting the text.
0:57cordyceps mushrooms close up An extreme close-up shot of a vibrant cluster of bright orange cordyceps mushrooms. The mushrooms have a unique, elongated, and slightly textured appearance, densely packed together. The background is a stark, dark black, making the mushrooms pop with intense color. The lighting is dramatic and focused, highlighting the intricate details and texture of the fungi. Yellow text overlays the image, stating "functional mushrooms". This shot visually represents one of the key ingredients, emphasizing its natural and potent form.
0:57iced coffee prep overhead milk An overhead shot of a clear glass filled with small ice cubes and a dark brown liquid. A fair-skinned hand is shown pouring a stream of dark amber liquid from a silver measuring jigger into the glass. Immediately after, a stream of white liquid, likely milk, is poured into the glass, mixing with the dark liquid and ice. The glass sits on a light wooden surface, creating hard-edged shadows, suggesting strong, directional natural light. Yellow text overlays appear, first saying "and as 45mg" and then "of caffeine,". This scene details the careful preparation of the iced coffee, highlighting ingredient amounts.
0:59iced coffee stir and straw An overhead close-up shot of the clear glass of iced coffee being stirred and then having a straw inserted. A fair-skinned hand uses a thin, clear stirring rod or spoon to mix the white and dark liquids with the ice cubes, creating a marbled effect. After stirring, the hand inserts a light-colored straw into the drink. The glass rests on a light wooden surface, with strong, sharp shadows indicating bright, directional lighting. Yellow text overlays appear: first "which is a fraction of" and then "a standard cafe drip.". This completes the visual demonstration of making and preparing the iced coffee, emphasizing its lower caffeine content compared to traditional coffee.
1:02l theanine diagram A stark white background displays a hand-drawn chemical diagram of 'L-theanine'. The diagram is simple, with clear lines and labels, resembling a scientific illustration. The title 'L-theanine' is written in a bold, cursive font above the diagram, which is then encircled as yellow text overlays appear. The text states "Then we also added L-theanine,". The simplicity of the background ensures the focus is entirely on the chemical structure, lending an educational and scientific tone to the scene. The lighting is bright and even, accentuating the white background and dark lines of the diagram.
1:03woman drinking coffee calmly A medium shot of a young adult female in a kitchen setting. She wears a colorful, bohemian-style dress with a red and white pattern and a V-neck, and a gold necklace. She gracefully holds and sips from a clear glass mug containing a dark liquid, looking towards the right with a serene and calm expression, a faint smile on her face. Her body language is relaxed and confident. The background shows an indoor kitchen area with green plants on shelves, white countertops, and a blurred glimpse of a white range. Natural light illuminates the scene, giving it a warm, inviting feel. Yellow text overlays, first saying "which is the compound in tea," and then "which helps you feel calm.", connecting the visual to the calming effect of L-theanine.
1:06digital network focus An abstract motion graphic featuring a dark background with a glowing green and blue digital network. Interconnected lines and nodes form a complex web, with small alphanumeric characters and symbols (like 'X' and 'P') appearing and disappearing, flowing through the network. The lines emit a subtle glow, creating a sense of energy and connection. The camera slowly zooms out, emphasizing the vastness of the network. Yellow text overlays the scene, stating "It gives you amazing", suggesting the product's cognitive benefits. This visual represents focus and cognitive enhancement.
A close-up shot of a young boy, appearing to be around 10-12 years old, wearing white boxing gloves and a dark athletic shirt. He has a focused, intense expression, slightly grimacing, as if in the middle of a strenuous boxing training session. He is positioned in what looks like a boxing ring or gym, with dark mesh fencing in the background, dimly lit. The lighting is dramatic, with strong contrasts between highlights and shadows, emphasizing his determination. Yellow text overlays the scene, stating "focus, similar to a nootropic.", linking the boy's focused action to the product's benefit. His body language conveys intense concentration and effort.
1:09spoon scooping powder v2 An overhead close-up shot of a fair-skinned hand using a silver spoon to scoop brown, granular powder from a brown MUD\WTR cylindrical can, labeled "Coffee Mushroom Coffee". The powder appears coarse. The hand scoops a generous amount from the can. The background is a blurred light wooden surface with a hint of green, possibly an artificial turf, indicating an indoor setting. The lighting is bright and even. Yellow text overlays the scene, stating "It even has prebiotic fiber to support your gut health.", highlighting another health benefit of the product.
1:11heart shaped liquid certified organic An overhead close-up shot of a heart-shaped glass containing a rich, warm brown liquid, possibly the prepared MUD\WTR coffee. The liquid is still and clear. Overlaid on the liquid are two animated white logos: a 'CERTIFIED VEGAN' logo (Vegan.org) and a 'NON GMO Project VERIFIED' logo (nongmoproject.org). The background is a softly blurred green and brown, suggesting outdoor foliage in natural light. The lighting is bright and sunny, creating a warm glow. Yellow text overlays the scene, stating "It's 100% USDA certified organic.", connecting the visual certifications to the product's organic claim.
1:13product on wood floor sunlight A low-angle shot, looking down at a light wooden floor, with strong, parallel shadows cast by unseen elements, suggesting direct sunlight filtering through. On the floor, a brown MUD\WTR cylindrical can, labeled "Coffee Mushroom Coffee", stands upright. Next to it, a brown cardboard MUD\WTR box is partially visible, and a clear glass mug containing a dark liquid (likely prepared coffee) sits in the foreground. The warm wooden tones and stark shadows create a clean, natural aesthetic. Yellow text overlays appear: first "There's no pesticides, no fillers, no chemical solvents.", then "no fillers, no chemical solvents.". This scene visually grounds the product in a natural, wholesome environment while highlighting its purity.
1:15founder explaining ritual The male presenter is in a medium shot, seated at his wooden table, talking directly to the camera. He wears the white MUD\WTR branded cap and white t-shirt, with the lapel microphone. The brown MUD\WTR can, white mug, and black frother are on the table. The lush green outdoor garden is seen through the large window behind him. He uses expressive hand gestures while discussing the ritual of coffee. The natural lighting is bright and inviting. The yellow text overlay states "This is the same ritual you love, just a smarter, better ending.". This scene links the new coffee product to familiar routines, promising an improved experience.
1:19founder explaining product development A close-up shot of the male presenter from previous scenes, similar to the 0:08 framing. He sits at the wooden table, wearing the white MUD\WTR cap and t-shirt, with the lapel microphone. He looks towards the left, gesturing with his left hand as he discusses the development process of the coffee. The background shows the green plants and abstract painting, along with the baby stroller. The brown MUD\WTR canister and white mug are on the table. The lighting is natural and bright. Yellow text overlays appear: "Now it took a while to get this right. We waited until we could make a mushroom coffee that we could actually stand behind. One that's aligned with our mission.". This scene emphasizes the brand's commitment to quality and mission-driven product development.
1:24hands opening can A close-up shot of two fair-skinned hands opening a brown MUD\WTR cylindrical can, labeled "Coffee Mushroom Coffee". One hand holds the can steady, while the other grips the lid and twists it open. The can's label shows the brand name and ingredients. The background is softly blurred, possibly an indoor setting. The lighting is soft and natural, emphasizing the product and the action of opening it. Yellow text overlays the scene, stating "One that we drink ourselves.", creating a personal connection and endorsement of the product.
1:26can spinning on graphic wall A visually dynamic shot of a brown MUD\WTR cylindrical can, labeled "Coffee Mushroom Coffee", appearing to spin or fall in front of a striking graphic wall. The wall features a bold, abstract black and white pattern, possibly stripes or geometric shapes, creating a high-contrast background. The lighting is direct and bright, making the brown can stand out against the monochrome. Yellow text overlays the scene, stating "And now it's live.", announcing the product's availability. The camera follows the movement of the can, creating a sense of energy and launch excitement.
1:27text on cardboard with url A close-up shot of text printed on a brown cardboard surface, possibly packaging material. The text is in a dark, clear font and discusses a 'morning ritual' and 'leap of mud month', with words like 'delivered' and 'box'. The camera slowly zooms in on a specific part of the text, then transitions to reveal yellow text overlays: first "And when you buy it at mudwtr.com", then "you get a free starter kit.". This scene focuses on brand messaging and a call to action, offering an incentive. The lighting is even and soft, highlighting the texture of the cardboard.
1:30two product boxes A medium shot of two brown cardboard MUD\WTR product boxes. The box on the right is larger and more clearly shows the 'MUD\WTR' logo in a bold, vertical arrangement of letters. The box on the left, slightly out of focus, displays more text. The boxes are placed on a light-colored surface, possibly a desk, with a soft, diffused background. The lighting is even and bright, highlighting the natural brown tones of the cardboard. Yellow text overlays the scene, stating "You get a free starter kit.", reiterating the offer.
A close-up, overhead shot of fair-skinned hands carefully taking a black handheld frother out of its cardboard packaging. The frother has a sleek, octagonal handle and a whisk at the end. The inside of the brown cardboard box is visible, with some tissue paper or protective wrapping. The background is a dark, possibly wooden, surface. The lighting is bright and direct, emphasizing the details of the product and packaging. Yellow text overlays the scene, stating "It comes with a free USB rechargeable frother.", detailing a component of the starter kit.
1:33frother in coffee mixing An extreme close-up shot of the black handheld frother actively mixing a dark brown liquid in a clear glass mug. The frother's whisk creates a vortex and froth in the liquid. The mug's rim is visible, and the background is softly blurred and indistinct, keeping the focus entirely on the mixing action. The lighting is bright and direct, highlighting the movement and texture created by the frother. Yellow text overlays the scene, stating "rechargeable frother.", completing the description of the accessory.
1:34founder call to action The male presenter is back in the wider shot, seated at his wooden table, talking directly to the camera. He wears the white MUD\WTR branded cap and white t-shirt, with the lapel microphone. The brown MUD\WTR can, white mug, and black frother are on the table. The lush green outdoor garden is seen through the large window behind him. He uses expressive hand gestures while wrapping up his presentation, encouraging viewers to take action. The natural lighting is bright and inviting. Yellow text overlays appear: first "You get free shipping.", then "You get some other free things like 45 days free of breathwork, meditation,". This scene serves as a clear call to action, outlining additional benefits and incentives.
A wide, slightly low-angle shot captures a young adult female meditating peacefully in a cross-legged position on a yoga mat in a lush green park. She wears a beige sports bra and black leggings with pink accents. Her eyes are closed, and her hands rest gently on her knees. To her left, on the mat, there's a small container or bottle, and to her right, a pair of athletic shoes. In the background, a large, ornate building (possibly a church or historic structure) with a dome and red-leafed trees line an avenue leading towards it. The lighting is soft and golden, suggesting a morning or late afternoon sun, creating a serene and inspirational atmosphere. Yellow text overlays the scene, stating "45 days free of breathwork, meditation,", directly linking the visual to the wellness benefits offered.
