0:00intro pocket reveal
A close-up, slightly Dutch angle shot shows a person's hands actively pulling a Subway wrap, still partially encased in its white and green branded paper, from a dark-colored pocket, likely belonging to jeans or cargo pants. The opening of the pocket is clearly visible. The hands are positioned in the lower-center of the frame, moving towards the viewer, suggesting a first-person perspective. The background is softly blurred, revealing light-colored fabric, possibly a shirt or upholstered furniture. Dominating the center of the frame is a large, bold text overlay in vivid yellow with a distinct black outline, which reads "WHAT'S IN MY POCKET". The lighting is bright and even, highlighting the texture of the fabric and the details of the wrap. The color palette is composed of dark blue/black for the pants, white and green from the wrap's branding, and the striking yellow of the text.
0:01wrap ingredients breakdown
A medium close-up shot displays a Subway wrap, partially unwrapped and still nested within its branded paper, protruding from a dark-colored pocket. The upper edge of a plain white t-shirt is visible above the pocket. The wrap is open, showcasing its fresh and colorful ingredients: a soft, light-colored tortilla filled with shredded Monterey Jack or cheddar cheese, pieces of cooked chicken, vibrant diced tomatoes, crisp green lettuce, and tangy sliced pickles. As the scene progresses, multiple circular graphic overlays emerge, each highlighting a specific ingredient such as 'Monterey Cheddar,' 'Chicken,' 'Peppercorn Ranch,' 'Lettuce,' 'Pickles,' and 'Tomatoes,' with yellow lines pointing to their corresponding locations within the wrap. A prominent text overlay beneath the wrap states, 'Subway's New $3.99 Peppercorn Ranch Chicken Protein Pockets.' The lighting is consistently bright and direct, enhancing the vividness of the ingredients. The primary color palette includes dark blue/black from the pants, white from the shirt, various shades of green from the lettuce and wrapper, red from the tomatoes, and yellow/orange from the cheese and graphic elements. The overall atmosphere is informative and appetizing.
0:06wrap pull out quick
A very quick and dynamic close-up shot captures a hand swiftly pulling the Subway wrap entirely out of the dark-colored pocket. The motion is rapid and appears slightly blurred due to its speed, creating a sense of energetic action and transition. The wrap remains partially in its distinctive branded paper. The dark fabric of the pocket and a subtle glimpse of the white shirt are visible in the background, providing context. The lighting maintains its bright quality, accentuating the swift movement of the hand and wrap.
0:06promotional graphic
A static, brightly illuminated promotional graphic for Subway's 'Protein Pockets' is displayed. The background features a soft, vertical gradient, transitioning from a light yellow at the top to a light green towards the bottom, evoking a fresh and natural feel. At the very top, the iconic green and yellow Subway 'S' logo is presented, immediately followed by the text 'ORDER THE NEW'. Below this, a large, vibrant yellow circle contains the price '$3.99', positioned next to the bold, capitalized text 'PROTEIN POCKETS'. In the central part of the graphic, a distinctive green circle highlights a key nutritional fact: '20G+ OF PROTEIN', flanked by two small yellow star icons. Arranged artfully across the bottom half of the frame are four different varieties of Protein Pockets, each partially unwrapped to showcase their enticing ingredients. From left to right, these are labeled 'Turkey & Ham,' 'Baja Chicken,' 'Italian Trio,' and 'Peppercorn Ranch Chicken.' Each pocket features a colorful and fresh assortment of meats, cheeses, and vegetables including lettuce, tomatoes, pickles, and onions. A small, white-lettered legal disclaimer is present at the bottom of the graphic. The overall color palette is fresh and appealing, predominantly featuring green, yellow, white, and the natural hues of the food items.