0:00gym workout deadlift rear view The scene opens with a medium shot of a woman in a gym, viewed from the rear as she performs a partial Romanian deadlift or hip hinge movement. She wears light brown or taupe seamless leggings, a short-sleeved brown crop top, white socks, and white sneakers, with black fingerless gloves. Her curly dark hair is pulled back, and she wears headphones. She is standing on a black step platform, with a barbell loaded with black weight plates in front of her. Her knees are slightly bent, and her torso is leaned forward, maintaining a straight back. In the blurry background to the left, another man is visible, sitting on a bench and looking at his phone. Gym equipment, including weight racks and machines, is visible in the background. Overhead, bright fluorescent lighting illuminates the space. White text overlays dominate the upper portion of the screen, including a comment bubble and a large 'PSA' message about training.
0:02gym blue outfit side view The scene shows a medium shot of the same woman, this time in a different gym setting. She is wearing a form-fitting, long-sleeved royal blue athletic top and matching leggings, along with black over-ear headphones. Her dark curly hair is pulled back. She stands in a side profile, hands on her hips, looking slightly off-camera. The background is a modern gym with dark walls and various pieces of exercise equipment, including a wooden bench and metal weight racks. The lighting is bright and even, likely from overhead gym lights, creating a clean and focused look on the subject. The overall color palette is dominated by the vibrant blue of her attire against the dark, neutral tones of the gym.
0:03home red dress side view This scene captures the woman in a residential setting, standing in a full-length, form-fitting, bright red spaghetti-strap dress. She is seen in a medium full shot, facing slightly to the side, showcasing her profile. Her hair is styled in a bun. The background reveals an open-plan living space or kitchen with white cabinetry, light-colored walls, and a wooden floor. A red chair and a pair of yellow slippers are visible in the mid-ground. The lighting is soft and warm, likely a mix of natural light from an unseen window and overhead ceiling lights, creating a cozy atmosphere. As she slowly turns, her figure in the vibrant red dress stands out against the neutral home interior. Text overlays appear and change, mentioning 'pumpkin season' and 'cozy season'.
0:06home red dress face close up A close-up shot focuses on the woman's face as she looks back over her right shoulder, wearing the same red dress from the previous scene. Her dark hair is pulled back, and she has visible hoop earrings and a nose ring. Her facial expression is playful, featuring a slight smirk or a knowing grin. Her skin has a natural flush, and her makeup is subtle. A small, yellow 'sleepy face' emoji is strategically placed on her shoulder, slightly obscuring part of a tattoo. The background is a blurred continuation of the home interior, suggesting she is still in the same space. The lighting remains soft and warm, highlighting her features.
0:07car talking head comment reply The scene features a medium close-up of the woman sitting in a car, speaking directly to the camera. Her dark, curly hair frames her face, and she wears clear-framed glasses and a nose piercing. She's dressed in a collared shirt with a green, brown, and light blue striped pattern. Her facial expression is engaging and confident as she speaks and uses hand gestures, showcasing bright pink nail polish. A white text bubble from a user comment, asking about the '7 days trial' and praising the program, is overlaid in the top left. Below her, a white text overlay reads: 'if you hate regular training apps my program is perfect for you'. The car interior is visible behind her, with glimpses of trees and a bright sky through the sunroof, suggesting natural lighting.
0:13app screen workout carousel A screen recording shows a fitness app interface, branded 'H LADDER' at the top. The main display cycles through different workout cards, each featuring a female fitness model demonstrating an exercise. Overlaid text declares 'WHAT YOU GET: 6 new workouts, in-ear coaching, REAL results', each point accompanied by a green checkmark. The app's calendar view is visible at the top, highlighting 'Th 23'. User icons are shown in a top bar. The overall aesthetic is dark with bright yellow accents. As the cards change, different women are shown performing various strength training exercises like side lunges, overhead presses, and sumo deadlifts, illustrating the variety of workouts available.
0:16app screen nutrition tracking This screen recording showcases the nutrition tracking feature of the fitness app. The upper portion of the screen displays a woman's hand holding a 'Promix Protein Puff Bar', with its nutrition label visible. The text '+ nutrition tracking' is overlaid prominently. Below this, the app's interface shows details for logging the 'Promix Protein Puff Bar' as a 'Snack', with fields for 'Portion' and nutritional percentages (40% fats, 42% carbs, 18% protein). The background outside the app screen appears to be an outdoor setting, potentially a concrete surface, providing a natural context for the physical product. The overall presentation is functional, demonstrating a core utility of the app.
0:17app screen video demo The scene features another screen recording of the fitness app, highlighting its video demonstration capabilities. The main focus is on a video player within the app, showing a woman performing a 'Hip Thrust Slow Eccentric' exercise with a barbell. The text '+ video demos...' is overlaid at the top. Below the video, the app displays exercise details such as 'Barbell', 'History', 'Notes', and a 'Start' button, along with set, time (40s), effort (60%), reps (5), and previous performance. The woman in the video is wearing a black sports bra and shorts, with white sneakers, in a dark gym setting. The lighting inside the video appears dynamic, highlighting the muscles in action. This demonstrates the guided nature of the program.
0:19gym hip thrust blue outfit This clip shows a medium shot of the woman performing hip thrusts in a gym. She is dressed in a royal blue long-sleeved athletic top and matching leggings, with headphones on. She is seated on a hip thrust machine, pushing a barbell loaded with weight plates. The camera is positioned slightly to her side, focusing on her form and the glute activation during the exercise. The gym background is dark with various pieces of equipment visible, creating a focused and intense workout atmosphere. Bright overhead lights illuminate the space. Her expression is concentrated, reflecting the effort of the exercise.
0:20studio talking head in ear coaching The woman is featured in a medium close-up, speaking directly to the camera in what appears to be a studio or clean gym setting. She wears a black sleeveless crop top with '#LADDER' printed in white. Her dark hair is pulled back, and she has a nose piercing and subtle makeup. A white text overlay '+ in-ear coaching' appears above her. Below, 'TGIM' with a peach emoji is prominently displayed. Her facial expression is animated and enthusiastic, using hand gestures to emphasize her points about personalized coaching. The background is a simple, dark grey wall, ensuring all focus remains on her and the text. The lighting is soft and even, highlighting her features without harsh shadows.
0:22app screen deadlift demo A screen recording shows the fitness app with a full-screen video demonstration of a 'Pause Romanian Deadlift'. The woman from previous clips (wearing a black sports bra, black shorts, and white sneakers) is performing the exercise with a barbell in a dark gym environment. White text overlay 'so it feels like I'm right there with you!' appears at the bottom. Below the video, the app's interface displays exercise details including 'Barbell', 'History', 'Notes', and a 'Start' button, along with set, time (30s), effort (50%), and reps (5). The lighting within the video is dramatic, casting highlights on her muscles. This illustrates the immersive and guided experience of the app's workout instruction.
0:26gym machines white top shorts The scene shows a medium shot of the woman from a side-rear perspective in a modern gym. She wears a short-sleeved white crop top, grey athletic shorts, white socks, and white sneakers. Her dark hair is pulled back, and she has small white earbuds in. She stands next to a leg extension/curl machine, looking towards some equipment off-camera, possibly checking her form or waiting. The gym features green turf flooring, large windows with natural light, and various grey and black workout machines in the background. The lighting is bright and airy, typical of a well-lit fitness facility. Her posture is upright and confident, showing her toned physique.
0:28gym weights maroon shorts This brief clip presents a medium-rear shot of the woman in a gym. She is wearing a long-sleeved black athletic top and short maroon athletic shorts, along with white sneakers. Her dark hair is pulled back. She is standing with her back mostly to the camera, slightly adjusting her shorts, in front of a rack of barbells and weight plates. The gym environment is dark with heavy-duty equipment, illuminated by bright overhead lighting. Her muscular legs and glutes are prominent, emphasizing the results of her training. The overall mood is focused on strength and fitness.
0:29car talking head cta The scene returns to the woman in the car, captured in a medium close-up, similar to an earlier segment. She is speaking directly to the camera, animated with hand gestures and a confident, friendly expression. She wears clear-framed glasses and a striped collared shirt. A prominent white text overlay at the bottom right reads: 'Download Ladder and get your first week FREE', accompanied by a down arrow emoji. The car interior is visible behind her, with glimpses of trees and a bright blue sky through the sunroof, providing natural and even lighting. She maintains eye contact with the viewer, creating a personal connection for the call to action.
The final scene is a static end card for the 'H LADDER' app. It features a vibrant, almost neon, yellow-green background. The brand logo '# LADDER' is displayed prominently in black text at the top. Below it, the tagline 'GET STRONGER WITH A PLAN' is presented. In the center, three smartphone screens are arranged, showcasing the app's interface. The central phone screen is larger and more detailed, displaying a woman holding a dumbbell, with workout information like 'SUPERNOVA' and exercise types. The other two phones show blurred workout images. At the bottom, a 'Download on the App Store' button is clearly visible. The overall design is clean, energetic, and highly branded.
