0:00dumpster full of phone cases The scene opens with a close-up, slightly high-angle shot looking down into a large, rusted red industrial dumpster filled to the brim with clear plastic phone cases. The cases are predominantly transparent or translucent, some containing colorful inserts, creating a chaotic pile of discarded electronics accessories. The dumpster's interior shows visible rust and wear, indicating heavy use. The background is slightly out of focus, showing what appears to be a brick wall and some debris. Overhead, light blue text overlays the video: "one BILLION plastic phone cases". The overall color palette is muted, with the stark red of the dumpster contrasting with the pale, semi-transparent plastic.
0:01aerial landfill view An aerial, wide-angle shot presents a vast, sprawling landfill seen from above. The ground is completely covered with a dense, uneven layer of mixed trash, including plastic bags, discarded packaging, and various other forms of refuse. The colors are predominantly dark and desaturated, with greens, grays, and blacks, punctuated by occasional bright patches of color from plastic items. The sheer scale emphasizes the environmental problem. The light blue text from the previous scene, "one BILLION plastic phone cases", is still visible, and new text appears below it: "are thrown away each year and can take up to 500 years to decompose". The camera maintains a static, high-angle perspective over the immense waste.
The camera is positioned underwater, looking up towards the surface of the ocean. A large, transparent plastic sheet, possibly a bag, floats prominently in the upper left of the frame, partially obscuring the view. Numerous smaller plastic debris, including recognizable plastic bottles, drift in the deep blue water, illuminated by diffused natural light filtering from above. The scene conveys a sense of environmental degradation and the impact of plastic pollution on marine life. The established light blue text, "one BILLION plastic phone cases", remains at the top, and another line of text appears: "Which is obviously very harmful to our planet...". The mood is somber and concerning, with a deep blue and grey color palette.
0:06phone case composting A top-down, close-up shot focuses on a light green Pela brand phone case lying flat on dark, rich soil. The soil is textured with small organic particles and some visible roots or plant matter. Initially, the phone case is whole and clearly defined, showing its Pela logo. As the scene progresses, a glow effect emanates from the case, and sections of the case begin to 'melt away' or decompose into the soil, replaced by vibrant green sprouts and roots emerging from the ground where the case once was. This visual metaphor demonstrates the product's compostability. Above the transforming case, a light blue text box appears: "That's why we created Pela" followed by another box: "The world's first compostable phone case!". The color palette shifts from earthy browns and greens to include bright, fresh greens of new growth.
0:11pela case in plants A light purple Pela phone case rests on a bed of vibrant green plants with small, delicate blue flowers. The shot is a medium close-up, slightly angled, capturing the natural setting. The plants are lush and fill the majority of the frame, providing a soft, natural background for the phone case. The case itself has a subtle speckled texture. The lighting is soft and natural, emphasizing the organic connection of the product to nature. Two light blue text boxes overlay the image: "Pela cases are made from plants" and below it, "and are 100% compostable". The overall mood is fresh and eco-friendly, with a dominant green and blue color palette, accented by the lavender case.
0:13pela logo close up A tight close-up shot focuses on the 'pela' logo debossed into the back of a dark phone case. The case has a textured surface with small, natural flecks, suggesting its plant-based composition. The camera angle is straight on, showing the clear, minimalist design of the logo. The background is a slightly blurred continuation of the case's material. Soft, even lighting highlights the texture and the subtle debossed details of the logo, making it clearly visible. The color palette is earthy and subdued, dominated by dark greens or browns.
0:14customer satisfaction display The scene shows a close-up of a hand holding up a vibrant yellow Pela phone case against a textured, light-colored wall. The case features a subtle honeycomb-like pattern. Next to it, a small brown card with handwritten text, presumably a customer review or thank you note, is also displayed. The camera slowly pans downwards, revealing another dark-colored Pela case and a brown paper bag, suggesting packaging. The lighting is bright and natural, casting soft shadows. Light blue text boxes overlay the top: "350,000 + customers" and "and 19,000+ 5 star reviews later...". The scene aims to convey widespread customer satisfaction and positive feedback. The color palette is warm with yellows, browns, and the neutral tones of the wall.
0:17sea turtle swimming An underwater shot captures a majestic sea turtle swimming gracefully through clear, bright blue ocean water. The turtle is in a medium shot, angled slightly upwards, with its flippers extended, propelling it forward. Bubbles are visible in the water, indicating movement. The lighting is natural and luminous, creating an ethereal glow around the turtle. The background is a soft, endless blue, emphasizing the open ocean. Two light blue text boxes overlay the scene: "We're still on a mission" and below it, "to save the planet!". The image evokes a sense of peace, environmental conservation, and urgency. The color palette is dominated by various shades of blue and the natural browns and greens of the turtle's shell.
0:19call to action end card The scene is a static end card with a clean, minimalist white background. Centered at the top is the Pela logo in dark grey with a small green leaf graphic. Below the logo, in large black sans-serif text, is the phrase "We invite you to join!". Further below, a prominent rectangular button with rounded corners is displayed in a vibrant lime green color, with the text "Learn More" in white, indicating a call to action. The lighting is flat and even, characteristic of a graphic overlay. The color palette is clean and simple: white, dark grey, and a bright, natural green, reflecting the brand's eco-friendly message.
