0:00iphone front with screen protector A close-up shot of the top half of a sleek, light purple iPhone, presented slightly from the front-right angle. A transparent screen protector is visible on the display, appearing as if it's about to be lifted, with its right edge slightly raised. Beneath the protector, the phone's display shows a faint, abstract wallpaper featuring subtle light purple and white cloud-like patterns. The device showcases its signature notch at the top of the screen and three distinct buttons on its left side. The background is a clean, bright white. At the top-left, the black Apple 'iPhone' logo is prominently displayed, and on the top-right, the black AT&T logo is visible. Central to the upper frame, bold black text announces: 'Ceramic Shield 2 with 3x better scratch resistance.' followed by smaller grey text: 'Compared to iPhone 16'. The lighting is bright and even, highlighting the phone's metallic edges and smooth surfaces.
0:02iphone screen protector detaching rotating The scene continues with the light purple iPhone. The transparent screen protector, initially positioned on the screen, smoothly detaches and peels away from the right side of the device, sliding completely out of the frame to the left. Concurrently, the iPhone itself begins a slow, elegant clockwise rotation. It transitions from a slightly frontal view to a full side profile, revealing its slender, metallic silver frame and the tactile volume buttons on its left edge. The phone's display, now fully uncovered, subtly glows with a light blue patterned graphic, suggesting an internal protective layer or an animated interface. The background remains a pristine, bright white, ensuring full focus on the product's movement and design. The 'iPhone' and AT&T logos, along with the feature text, persist at the top of the frame.
0:04iphone full side to back rotation The light purple iPhone continues its graceful, deliberate clockwise rotation, transitioning from a complete side profile to gradually reveal its back panel. The metallic frame, specifically its silver edges, gleams under bright, neutral studio lighting, producing crisp highlights and reflections that emphasize its premium build. As the phone turns, the distinctive triple camera system becomes clearly visible on the upper left side of its matte-finished, light purple back. The three prominent, dark-lensed cameras are a focal point, showcasing the device's photographic capabilities. The background maintains its pure, unblemished white hue, providing stark contrast. The 'iPhone' and AT&T logos, along with the 'Ceramic Shield 2 with 3x better scratch resistance. Compared to iPhone 16' text, remain consistently placed at the top of the screen.
0:06iphone side profile dark background The light purple iPhone persists in its smooth clockwise rotation, now dramatically presented against a stark, deep black background. This new backdrop intensifies the focus on the phone's sleek, metallic profile and gleaming edges. The device is centrally positioned, offering a clear view of its left side, where the volume buttons and the mute switch are distinctly visible on the silver metallic frame. Through the transparent display, an intricate, dynamic pattern of dark blue and silver lines and shapes is revealed, suggesting the phone's internal structure or advanced display technology. Focused, directional lighting creates striking highlights on the metallic surfaces, enhancing its luxurious appearance, while the black background remains entirely shadowless. The 'iPhone' and AT&T logos, and the feature text, are held constant at the top of the frame.
0:08three iphones comparison shot A static wide shot displays three distinct iPhones arranged symmetrically against a pure white background. On the far left, an orange iPhone is presented from a slight back-left angle, prominently highlighting its triple camera system. In the center, the same light blue/silver iPhone from the preceding scenes is positioned perfectly on its side, emphasizing its ultra-thin profile and highly reflective metallic frame, with visible volume buttons and the mute switch. On the far right, a pristine white iPhone is shown from a slight back-right angle, also featuring its triple camera setup. All three devices exhibit vibrant, saturated colors and incredibly sharp details, illuminated by bright, even lighting that eliminates any shadows on the clean white background. The text 'Ceramic Shield 2 with 3x better scratch resistance. Compared to iPhone 16' remains centered at the top, flanked by the 'iPhone' and AT&T logos in the upper corners.