0:00talking head with problem text A medium close-up shot of a Caucasian woman in her 30s with long, straight blonde hair with some lighter highlights, looking directly at the camera. She is wearing a black long-sleeved shirt with white text, partially visible. The background is a simple, dark gray wall with a subtle white crown molding strip visible at the top left, suggesting an indoor setting. The lighting is soft and even, illuminating her face from the front. Her expression is focused and serious as she begins to speak. Prominent white text overlay across the center of the screen reads: "Time to level up the 'work' bag".
0:01product reveal initial A medium close-up shot shows the same woman, now holding a rich, brown leather tote bag up with both hands, slightly obscuring the lower half of her face. Her bright blue eyes and a subtle smile are visible above the bag. The bag is prominently featured, showcasing its smooth leather texture, sturdy handles, and metallic hardware details. The background remains the dark gray wall. White text overlay "for a bag gonna last" is visible at the bottom of the screen.
0:02product presentation with text A medium shot of the woman, now fully visible, holding the brown leather tote bag at chest level. She has a bright, confident smile and is looking directly at the camera. The bag is presented clearly, highlighting its full shape and design. The background is the same dark gray wall. A dynamic blue text overlay appears, changing from the previous text to "Enter: Your new fav work bag here it is guys".
0:02feature and mission overview The woman is still holding the brown leather tote bag at chest level, continuing to speak animatedly to the camera. She gestures subtly with her free hand, emphasizing her points. The background remains the dark gray wall. The text overlay shifts to show additional details: "They have so many different other options that gives back to the ministry that gives back". The overall lighting remains soft and frontal.
0:06sensory smell teaser The woman brings the brown leather tote bag closer to the camera, holding it prominently in front of her. She then slightly lowers it, tilting it to show more of its side profile, which features a smaller, rectangular exterior pocket. She is speaking with an inviting expression, hinting at a sensory experience. The background is unchanged, the dark gray wall. The white text overlay: "I mean, if you could just smell this" is displayed.
0:09product smell highlight The woman holds the brown leather tote bag right up to her nose, closing her eyes and taking a deep, appreciative sniff, indicating the quality of the leather. She then pulls the bag away and looks back at the camera with a satisfied, slightly amazed smile. The blue text overlay "It smells Amazing!" flashes prominently on screen, followed by smaller white text that says "my whole closet smells amazing". The background is still the dark gray wall.
0:12seated brand mission explanation The scene shifts to a medium close-up of the woman, now seated on a light brown carpeted floor. The brown leather tote bag rests upright in front of her. In the background, a bed with a white comforter and a dark wooden headboard is visible, creating a cozy, bedroom-like setting. She looks directly at the camera, speaking with a more serious, informative tone. The text overlay reads: "they actually help support a ministry in Rwanda as well.", highlighting the brand's social impact.
0:16product interior demonstration An overhead shot looking down at the woman as she kneels on a light brown carpet, actively demonstrating the interior features of the brown leather tote bag. Her hands are visible opening various compartments, pointing to different pockets and organizational slots. The interior lining is a light tan canvas material, contrasting with the rich brown leather exterior. The bed and headboard from the previous scene are still visible in the background. A tripod leg is noticeable in the bottom right corner of the frame. Text overlays appear sequentially: "Let's look inside this tote", "your work tote", "put um notes or laptop iPad", and "I like that it has these organizers on the side".
0:27warranty and durability pitch A medium close-up shot of the woman, similar to earlier talking-head scenes, holding the brown leather tote bag at chest level. She is looking directly at the camera with a confident and slightly reassuring expression, maintaining eye contact. The background is a dark wall, with a white, circular picture frame or piece of artwork visible on the right, and a sliver of a white curtain on the left. The lighting is soft and frontal, creating a warm glow. A series of white text overlays appear on screen: "investment bag", "here's the thing", "they offer a 100 year Warranty on your bag.", "So you don't have to worry about like if you have kids and you're like me I'm always really nervous to get nicer things", "this has an amazing warranty that if something does happen they've got you."
0:47end card call to action A full-screen graphic, transitioning with a 'ripped paper' effect from the previous scene. The background is a dark, textured leather pattern. In the upper center, a small, light brown leather tag with three metallic rivets is displayed, featuring the "Saddleback Leather Co." logo embossed in dark script. Below this, large white text in the center reads: "THEY'LL FIGHT OVER IT WHEN YOU'RE DEAD". At the bottom, a rectangular brown button with white text "Shop Leather That Lasts" serves as a clear call to action. The overall color palette is earthy and rustic, emphasizing the leather product.
