0:00mom and son with product box The scene opens with a medium close-up shot of a young woman and a small child, positioned slightly off-center to the left. The child, with blonde hair, is held close by the woman, who has light brown hair and bangs. They are both looking directly towards the camera. The child is holding a vibrant blue rectangular box with 'hiya' written in white on the top left corner, and a whimsical illustration of Disney's Mickey Mouse as a sorcerer from Fantasia. The woman has her mouth slightly open, creating a playful expression, while the child is smiling broadly. The background is a brightly lit, modern living space with light-colored walls, shelves with books, and a television screen visible in the distance. The lighting is soft and even, suggesting natural light from a window. A light wooden tabletop forms the bottom edge of the frame. White text overlays the bottom of the screen, reading 'So real talk.'. The dominant color palette includes the bright blue of the box, the child's red and beige striped sweater, and the woman's brown top, contrasted with the light background.
0:02opening product box The camera maintains a medium close-up, similar to the previous shot. The young woman carefully opens the top flap of the blue 'hiya' product box, revealing the inside contents. The child is still held close by the woman, peering intently into the box with an expression of anticipation and mild surprise, his mouth slightly open. The inside of the box lid features a colorful, whimsical illustration of a character (possibly Mickey Mouse again) amidst stars and musical notes, maintaining the Disney Fantasia theme. A blue, small cylindrical container is visible inside the box. The lighting remains soft and even. White text continues to overlay the bottom of the screen, now reading 'I'm that mom who reads every single label.' The composition emphasizes the unboxing experience and the child's engagement with the product.
0:03son removes bottle from box The camera remains in a medium close-up, focusing on the woman and child at a wooden table. The child, still wearing his red and beige striped sweater, carefully reaches into the blue 'hiya' box and pulls out a small, blue cylindrical bottle. His expression is focused and happy, a slight smile on his face. The woman, behind him, observes with a warm smile, her gaze directed towards the child. The background continues to show a domestic setting, with shelves and furniture visible. The lighting is consistent, bright and natural. White text at the bottom of the screen reads 'I worry about what I'm putting in my kid's body.' This scene highlights the interaction between the child and the product, emphasizing the child-friendly nature of the packaging and the mother's approving observation.
0:04mother shows bottle cap The shot remains a medium close-up of the woman and child. The woman, now smiling directly at the camera, holds up a blue, circular bottle cap with 'Disney FANTASIA' written on it in white, showcasing it prominently. The child, in his red and beige striped sweater, is looking at the bottle cap with a curious expression, his head slightly tilted. The open 'hiya' box and the blue bottle are still visible on the wooden table. The background remains consistent, featuring parts of the living area. The lighting is soft and inviting. White text overlays the bottom of the screen, stating 'And that is why I love Hiya.' The scene emphasizes the branding and quality aspects of the product, with the mother's direct address to the viewer and the child's engagement.
0:06mother shows product packaging The medium close-up shot of the woman and child continues. The woman, with a wide, happy smile, holds up a white box with the 'hiya' logo and 'Disney' branding at the top. The child, wearing his red and beige striped sweater, looks at the box with a curious and slightly intrigued expression, his head tilted. He holds the blue bottle from the earlier shots on the wooden table. The open blue 'hiya' box is still partially visible to the left. The background features the same domestic setting, maintaining visual continuity. The lighting is bright and soft. White text overlays the bottom, reading 'They go beyond what's required with rigorous third party testing.' This scene focuses on the external packaging of the product, showcasing its branding and implying the quality and care behind it.
0:08son reacts to sticker sheet The medium close-up shot of the woman and child continues. The woman, with a beaming smile and open-mouthed laughter, holds up a sheet of colorful, glow-in-the-dark stickers featuring letters of the alphabet and cartoon characters. The child, in his red and beige striped sweater, mimics her laughter with a wide, open-mouthed expression, looking at the sticker sheet held by his mother. He then reaches out to touch the stickers with excitement. The blue product bottle and a sticker sheet with colorful character stickers are visible on the wooden table in the foreground. The background remains the same domestic living area. The lighting is consistently bright and warm. White text at the bottom reads 'They exceed Prop 65 standards.' This scene captures a moment of shared joy and excitement, emphasizing the fun and interactive elements of the product packaging.
0:10mother shows cards son plays with stickers The medium close-up shot continues, centered on the mother and child. The mother, smiling gently, holds up a small, folded informational card, showing its design to the camera before placing it down. The child, wearing his red and beige striped sweater, is engrossed in selecting and peeling off stickers from a sheet on the wooden table. His hands are busy, and his expression is focused and happy. The blue product bottle is positioned near his hands. The background remains consistent with the domestic interior. The lighting is soft and natural. Overlaid white text at the bottom reads 'They're Clean Label Project Purity awarded and NSF certified.' Additionally, a 'clean label project PURITY AWARD' logo appears in the top right, followed by an 'NSF' logo, providing visual proof points. This segment shows the child's independent interaction with the fun elements while the mother continues to narrate product benefits.
0:15son pours sachet into bottle The medium close-up shot maintains focus on the mother and child. The mother, smiling, holds a white sachet labeled 'hiya' and 'Kids Daily Multivitamin.' The child, wearing his red and beige striped sweater, is carefully pouring the contents of the sachet into the blue cylindrical bottle, which is open on the wooden table. His expression is one of deep concentration, indicating focus on the task. The background continues to be the domestic living space. The lighting remains soft and bright. White text at the bottom reads 'Like they actually care about safety as much as I do.' This scene demonstrates the practical application of the product, showing how the vitamins are prepared and consumed by the child, reinforcing ease of use and parental trust.
0:17son shakes bottle mother watches The medium close-up shot continues, featuring the mother and child. The child, in his red and beige striped sweater, is excitedly shaking the blue cylindrical bottle. He then looks down at the colorful sticker sheets on the table. His expression alternates between playful shaking and focused interest in the stickers. The mother, with a warm and approving smile, watches the child's activities, her expression reflecting happiness. The background remains the domestic setting, and the lighting is consistent. White text overlaying the bottom of the screen introduces the special edition Disney Fantasia bottle and the glow-in-the-dark stickers. This scene highlights the fun and engaging aspects of the product, showing the child's enjoyment and the mother's contentment.
0:20son decorates bottle The medium close-up shot continues, focusing on the child and mother. The child, in his red and beige striped sweater, is actively engaged in decorating the blue cylindrical bottle with the glow-in-the-dark stickers. He carefully places a Mickey Mouse sorcerer sticker onto the bottle, then holds it up to show his mother. His expression is one of proud accomplishment and happiness. The mother, with a wide, reassuring smile, watches him, her hand gently resting on his shoulder. The wooden table holds the remaining sticker sheets. The background remains the familiar domestic setting, brightly lit. The white text overlay at the bottom emphasizes the 'amazing Glow in the Dark stickers' and the 'total peace of mind' for the parent. This scene showcases the interactive and creative aspect of the product, highlighting how children can personalize it, while parents appreciate the thoughtful design.
The medium close-up shot continues with the mother and child. The child, in his red and beige striped sweater, finishes decorating the blue bottle and then turns to hug his mother, burying his face into her chest. The mother, with a serene and contented smile, embraces him tightly. Her expression is one of deep satisfaction and affection, looking past the child towards the camera. The blue bottle and sticker sheets are still on the wooden table. The background remains the domestic setting, brightly lit. White text at the bottom reads 'It's vitamins I trust in a package. And taste he's obsessed with.' This intimate scene emphasizes the emotional connection fostered by the product, suggesting that the product brings joy and strengthens the bond between parent and child, reinforcing the mother's trust and the child's approval.
0:28product and offer closeup The scene shifts to a slightly high-angle medium shot, focusing on a wooden countertop. The blue 'hiya' product box, featuring Disney's Mickey Mouse, stands prominently on the left. To its right is the blue cylindrical bottle, which a female hand then picks up and holds, rotating it slightly to showcase its design. The bottle has a Mickey Mouse sorcerer sticker on it. The background is a brightly lit room with a framed picture on the wall, suggesting a clean, domestic environment. The lighting is bright and even. Large white text '50% Off' appears at the top center, and 'hiyahealth.com' is displayed below it, indicating a promotional offer and website. Smaller white text at the bottom says 'That, is a win, win.' This scene serves as a clear call to action, showcasing the product in detail and providing purchasing information.
