0:00store exterior wide shot
A wide shot from a slightly low angle captures the front exterior of a Floor & Decor store. The camera is positioned looking up at the large, modern white building with a prominent horizontal red stripe above the entrance. The main signage, "Your new FLOOR & DECOR is ready," is centrally framed against a vast, bright, light grey overcast sky. The words "FLOOR & DECOR" are in large red block letters, while "Your new" and "is ready" are in smaller white text. Below the signage, the glass entrance doors are clearly visible, with the building number "3026" displayed above them. On either side of the entrance, sections of the building are clad with grey, textured stone. In the immediate foreground, a light grey concrete parking area is visible, along with several large, rectangular display slabs (likely for flooring samples) on black stands near the entrance, and red protective bollards. A small patch of green landscaping with a sparse brown bush is on the right side of the frame. The lighting is soft and even, typical of an overcast day. The dominant colors are white, red, and various shades of grey.
0:02store interior aisle walk away
A medium shot from a slightly low perspective follows a male individual walking away from the camera, down a long, brightly illuminated aisle inside the Floor & Decor store. The aisle is flanked on both sides by tall, black display racks that hold numerous large, rectangular flooring samples, predominantly in light, neutral colors, likely various types of tile. The floor is a reflective light grey polished concrete, extending far into the background. The ceiling is high, featuring exposed white industrial beams and an array of bright fluorescent lighting fixtures, ensuring a uniformly lit environment. Pallets of packaged products are stacked on high shelves above the display racks, reaching towards the ceiling. A red support column is visible in the distance, breaking the monotony of the aisle. The color palette is dominated by cool greys, whites, and the muted tones of the tile samples, with a splash of red from the column.
0:04store interior aisle walk towards text overlay
A medium shot from a low angle captures a man walking directly towards the camera down a long aisle within the Floor & Decor store. This aisle is filled with tall display racks on both sides, showcasing a wide variety of wood-look flooring samples, ranging from light natural tones to dark browns and greys. The floor is a consistent light grey polished concrete, reflecting the bright overhead fluorescent lights. Pallets of additional products are stacked on high shelves above the displays, extending into the background. A large, white text overlay is centrally placed on the screen, reading: "With the latest looks in tile, wood and stone". The overall lighting is very bright and even, highlighting the textures and finishes of the flooring samples. The color palette includes the warm and rich browns of the wood samples, contrasting with the neutral grey floor and white ceiling infrastructure.
0:07store interior aisle walk away employee
A medium shot from a slightly low perspective follows a store employee walking away from the camera down a different, brightly lit aisle in the Floor & Decor store. Similar to previous aisles, this one is lined with tall display racks, but these primarily feature lighter-colored tile samples, predominantly white and light grey, some with subtle patterns. The floor is light grey polished concrete, highly reflective of the abundant fluorescent lighting from the high, exposed ceiling. In the mid-ground and background, red banners and signs are visible, one explicitly stating "LOW PRICES, EVERY DAY." The overall environment is spacious, well-organized, and clean, conveying a modern retail atmosphere. The color palette is dominated by cool neutrals, with striking red accents from the store signage and structural elements.
0:08bathroom vanity display detail
A medium close-up shot focuses on a sophisticated bathroom vanity display within the store. The camera is positioned slightly above eye level, capturing a white vanity unit with a basin and a series of light wooden drawers to its left, indicating a modern, functional design. The background is visually striking, featuring a wall covered in large-format, glossy tiles with a dynamic green and gold swirling pattern, resembling natural marble or agate, with warm lights reflecting off its polished surface. To the right, a section of a more traditional white tiled wall with a subtle geometric pattern is visible, along with a rectangular mirror and part of another white vanity below it. The lighting in this display area is bright and warm, creating a luxurious and inviting ambiance. The color palette is rich, combining deep greens, shimmering golds, and pristine whites, emphasizing the quality and aesthetic of the materials.
0:09tile aisle pan text overlay
A dynamic medium shot, executed with a smooth panning motion to the right, showcases a wide, well-organized aisle filled with numerous tile displays. The camera glides past tall, black display racks, which hold an extensive selection of white and light-colored tile samples, presented on panels that can be flipped through like large book pages. In the foreground, neat stacks of packaged tile boxes are arranged directly on the light grey polished concrete floor, indicating readily available inventory. The ceiling, high above, reveals exposed white industrial beams and an abundance of fluorescent light fixtures, bathing the vast store interior in bright, even illumination. A large, white text overlay appears prominently in the center of the screen, stating: "And we won't be beat on price." The dominant color palette consists of various shades of white and grey from the tiles, contrasted with the black of the display racks and the industrial white of the ceiling structure.
0:12logo screen
A static full-screen graphic displays the corporate logo for Floor & Decor against a clean, bright white background. The main part of the logo features the words "FLOOR & DECOR" in a bold, sans-serif typeface. "FLOOR" is positioned above "DECOR," and a stylized red ampersand with a black outline is placed between them, partially integrated into a red square behind the 'R' of 'FLOOR'. Below the primary brand name, the words "TILE • WOOD • STONE" are presented in a smaller, black sans-serif font, using red dots as separators to highlight the company's core product categories. At the bottom of the screen, a clear call to action, "Now open in Eagle.", is displayed in a prominent, bold red sans-serif font. The overall design is crisp, modern, and professional, effectively communicating the brand's identity and a localized promotional message. The color palette is strictly limited to white, black, and red for maximum visual impact and brand recognition.
