0:00gym mirror selfie before A woman stands centered in the frame, taking a mirror selfie in what appears to be a gym locker room or restroom. The background consists of dark grey tiled walls with lighter grey accents, and a dark purple trash can is visible to her left. The lighting is functional, typical of a gym, with some overhead light creating subtle shadows. The woman holds a white iPhone with two cameras up to her face, partially obscuring it. She wears a grey sports bra and dark grey athletic shorts. White wireless earbuds are in her ears. Overlayed on the video are two lines of white text: 'BEFORE' prominently at the top, and 'little miss "I only do weight training"' below her chest. The camera is static, capturing her from about mid-thigh up.
0:03pilates studio after A different young woman stands centered in a modern fitness studio, showcasing her toned physique. The background features light wooden floors, tall windows with white vertical blinds, and glimpses of other exercise equipment like yoga mats and dumbbells. The lighting is bright and even, highlighting her form. She wears a dark green sports bra and matching high-waisted leggings, along with black over-ear headphones. She pulls down the waistband of her leggings with both hands to emphasize her abdominal muscles. Overlayed on the video are two lines of white text: 'AFTER' prominently at the top, and '"I do Pilates AND strength training"' below her chest. The camera is static, capturing her from about mid-thigh up.
0:07pilates lunges dumbbells The same young woman from the previous 'after' scene performs a dynamic lunge exercise, holding dumbbells. She is in a spacious, modern fitness studio with light wooden floors and dark grey yoga mats laid out. The background shows large windows and a mirror reflecting more of the studio space, creating a sense of depth. Overhead, circular light fixtures provide warm, even illumination. She wears a brown sports bra, matching cap, and light grey leggings with white leg warmers. Her gaze is directed straight at the camera. White text is overlayed: 'once I made the switch to pilates x strength training...'. The camera remains static, framing her from the knees up.
0:09pilates overhead press The woman from the previous scene continues her workout, now performing an overhead press variation with dumbbells. She stands in the same modern fitness studio, with the wooden floors and yoga mats forming the foreground. The background remains consistent with large windows and diffused natural light, complemented by interior lighting. She wears a pink sports bra, matching shorts, and white athletic shoes with white socks. Her movements are controlled and fluid as she lifts the weights above her head. Overlayed text reads: 'my body transformed. arms are toned, waist sculpted, and legs lean!'. The camera maintains a static, medium shot, capturing her from just below the knees.
0:11pilates bicep curl balance The woman continues her fitness routine in the studio, now demonstrating an exercise that combines a bicep curl with a knee raise, requiring balance. She wears a red sports bra, matching leggings, and white athletic shoes with white socks. The studio's warm wooden floors and yoga mats are visible, with reflections of the studio in the background mirrors. The lighting is consistent with the previous scenes, bright and even. She holds one dumbbell and performs the movement with precision. Overlayed text states: 'all you need are dumbbells + a yoga mat!'. The camera is static, capturing a medium shot of her entire body.
0:14pilates lateral raises The woman from the previous scenes performs lateral raises with dumbbells, looking directly at the camera with an inviting expression. She is in the same well-lit fitness studio, featuring wooden floors and dark yoga mats. She wears a vibrant pink sports bra, matching shorts, and white athletic shoes with white socks and over-ear headphones. The background includes reflections in a mirror and large windows. Overlayed text presents a clear call to action: 'give it a try! your first week is FREE!'. The camera remains static, capturing a medium shot of her entire body as she executes the exercise.
0:16app showcase end card A vibrant and dynamic end screen featuring three black mobile phones arranged diagonally, showcasing the 'Ladder' fitness app. The central phone is prominent, displaying a workout screen with a woman holding dumbbells, captioned 'ENERGIZE PILATES X STRENGTH'. The background is a bright, gradient yellow-green, transitioning from lime green at the top to a softer yellow-green at the bottom. The 'LADDER' brand logo is at the top center. Large, bold black text reads 'GET STRONGER WITH A PLAN' below the logo. At the bottom, a smaller white button with the Apple App Store logo reads 'Download on the App Store'. The overall composition is clean and modern, with the phones angled to create depth. The camera is static.
