0:00product showcase shorts multiple colors
This scene presents a flat lay product shot of a pair of men's shorts, centered against a pristine white background. The shorts rapidly change color sequentially, transitioning from a deep blue to a coral pink, then to a light khaki, followed by a sky blue, and finally to a sage green. Each pair is meticulously folded and laid flat, showcasing the front with a visible button closure and zipper fly. A small black and red branded label is subtly visible on the inner waistband of each pair. The lighting is consistently bright and even, originating from an overhead source, which casts a soft, subtle shadow directly beneath the shorts, adding depth. The dominant color palette consists of the varying solid hues of the shorts contrasted against the stark white background. At the bottom of the frame, the text "AVAILABLE IN 9 COLORS" appears in a dark blue sans-serif font, accompanied by the "FAHERTY" logo, which features a stylized sun graphic with vibrant orange and blue elements, positioned in the bottom right.
0:05product features icons
The scene displays a series of product features, each represented by a circular icon and descriptive text, against a clean white background. Initially, a dark blue outlined recycling symbol (three arrows forming a triangle) appears in the center, with the accompanying dark blue text "SUSTAINABLY MADE" positioned directly below it. Approximately one second later, a second identical circular icon, depicting a water droplet, fades in below the first, with the text "WATER-REPELLENT" beneath it. After another second, a third circular icon appears below the second, this one featuring four arrows pointing outwards from a central point, with the text "4-WAY STRETCH". All text is presented in a consistent dark blue, sans-serif font, centrally aligned. The lighting is uniform and bright, consistent with a digital graphic display. The overall color palette is minimalist, predominantly white with dark blue accents. The FAHERTY logo, a stylized sun graphic with orange and blue elements, remains fixed in the bottom right corner throughout the scene.
0:08text overlay slogan
This minimalist scene features text appearing sequentially against a pure white background. Dark blue, sans-serif text animates onto the screen, building a declarative statement. First, the word "THE" appears, quickly followed by "BEST," then "SHORTS," subsequently "EVER.", and finally "PERIOD.". Each word or phrase rapidly fades into view, creating a dynamic and impactful textual progression. The text is precisely centered both horizontally and vertically within the frame. The lighting is stark and bright, which accentuates the clean, bold typography and emphasizes the message. The color palette is intentionally restricted to white for the background and dark blue for the text, contributing to a modern and clean aesthetic. The FAHERTY logo, depicted as a stylized sun graphic with orange and blue elements, maintains its position in the bottom right corner, providing a continuous brand presence.
0:11brand logo reveal
The final scene showcases a prominent brand logo centered against an immaculate white background. A circular emblem appears, commanding the central portion of the frame. This logo is distinctly colored, featuring a vibrant orange upper half, a light blue wave pattern in the lower section, and a crisp dark blue outline encapsulating the entire design. White, sans-serif text is integrated within the logo: "ALL DAY" is inscribed within the orange segment, and "SHORTS" is positioned within the blue wave. The overall aesthetic is bold, straightforward, and uses clear, flat colors to convey its message. The lighting is even and bright, ensuring optimal visibility of the logo's details. The FAHERTY logo, represented by a stylized sun graphic with orange and blue elements, remains consistently visible in the bottom right corner, reinforcing the main brand's identity.
