0:00split screen comparison
This scene features a full-body, static, split-screen shot of a woman modeling two different color variations of the same top. The left side shows her in a dusty rose/burgundy top, while the right side shows her in a dark green/olive top. Both sides show her wearing dark blue jeans and tall brown boots. The background is identical for both, featuring a rustic stone fireplace adorned with festive holiday garland and fairy lights. Above the fireplace is a large, dark television screen, reflecting parts of the room. The lighting is soft and even, highlighting the garments. The overall color palette leans into warm, earthy tones with the rose, burgundy, green, and brown, contrasted by the cool blue of the jeans and the grey stone of the fireplace. The top of the screen displays "BLOOMCHIC" in white, sans-serif font. A large white text overlay in the lower center reads: "Our Best-Selling Top Is Back Now in New Colors!". The woman on both sides performs subtle, mirroring movements, gesturing slightly with her hands and shifting her weight, smiling and engaging with the camera.
0:02pink top demonstration
The scene features a full-body, static shot of the woman from the previous scene, now solely focused on her wearing the dusty rose and burgundy top. She stands centered in front of the same stone fireplace, which is decorated with Christmas garland and small ornaments, along with a "Christmas Rules" sign and a small snowman figure on the hearth. The lighting is consistent, bright and evenly distributed, creating a cozy, warm atmosphere. She actively demonstrates the features of the top, pulling at the fabric to show its stretch and loose fit around the midsection, and moving her arms to emphasize the roominess of the sleeves. A circular inset appears on the left mid-frame, zooming in on her wrist to highlight the elastic cuff of the sleeve. Text overlays appear throughout, highlighting specific features: "Tummy-friendly fit" (0:03-0:04), "Plenty of stretch in this one" (0:05-0:06), "Roomy sleeves" (0:07-0:08), and "Elastic cuff" (0:08-0:09). Her vital statistics "164lb", "5'1"", "SIZE 10" are permanently displayed in white text in the upper left corner. The "BLOOMCHIC" logo remains at the top.
0:09green top demonstration
This scene maintains the same framing and background as the previous one, with the woman now modeling the dark olive green and dark green top. The festive stone fireplace with Christmas decorations remains the backdrop. The lighting is soft and consistent. She performs similar actions to the previous scene, demonstrating the top's attributes. She turns to show the back of the top, highlighting its 'hip-friendly' design, and then returns to face the camera, gesturing towards the waffle knit texture and the contrast stitching. Circular insets zoom in on the floral pattern on her sleeves (0:15-0:17) and then on the neckline (0:17-0:18), emphasizing the 'floral detail'. Text overlays include: "Hip friendly" (0:10-0:11), "You can pair this with jeans or leggings" (0:11-0:13), "Waffle knit material" (0:13-0:14), "Color contrast" (0:15), and "Floral detail" (0:16-0:18). Her weight, height, and size are still displayed in the upper left, and the "BLOOMCHIC" logo is at the top.
0:19summary call to action
The final scene returns to the woman modeling the dusty rose and burgundy top, standing front and center before the festive fireplace. The consistent soft and warm lighting illuminates her. She gestures broadly, summarizing the product's availability and sizing. Text overlays emphasize "This comes in more beautiful colors" (0:19-0:20), "True to size" (0:20-0:21), and "Inclusive size (10-30)" (0:22-0:23). A prominent call-to-action appears as a white button in the lower center with black text "SHOP SIZES 10-30", which a white cursor icon then clicks on. The "BLOOMCHIC" logo and her stats remain visible. Her pose is confident and open, conveying the message directly to the viewer.
