0:00intro product unboxing A medium shot captures a woman standing in a doorway, holding a long, rectangular blue box with white branding. She looks directly at the camera, smiling and speaking. The camera is eye-level, showing her from the waist up. The background features a light-colored wall to her left with small framed artworks, and a darker doorway leading to another room on her right. An ornate, gold-framed wall clock hangs above the doorway. The lighting is bright and even, likely from natural window light, creating minimal shadows. Her movements are animated as she speaks, using hand gestures. The overall color palette is warm and inviting, with dominant light blues, whites, and wood tones. A text overlay at the top of the screen reads '30 YEARS OF LEVAIN' with a cookie emoji.
0:04product reveal overhead An overhead shot frames the interior of an open blue product box, revealing its contents on a white countertop. The camera looks straight down into the box, showcasing a blue hardcover book titled 'Levain BAKERY' with a stylized bakery storefront illustration, and a plastic-wrapped stack of cookies tied with a blue ribbon. A white bandana with blue patterns is partially visible next to the cookies. The inside lid of the box features a detailed illustration of a cityscape with the text 'Levain NYC's Favorite Cookies'. The lighting is bright and even, highlighting the crisp white and vibrant blue colors of the packaging and products. Subtle sparkling visual effects are overlaid on the items. A text overlay at the bottom reads 'This gift set comes with their famous cookies,'.
0:05product demonstration cookies A medium shot focuses on the woman from Scene 1, now in a kitchen setting. She stands behind a white countertop, holding up a clear plastic bag filled with cookies, which are tied with a blue ribbon. She smiles broadly at the camera. The background features light wood cabinets above and below, a black subway tile backsplash, and stainless steel appliances, including a microwave and oven. A large window is visible in the upper right. The lighting is bright and natural. The open blue gift box is on the counter to her left. Her hands are in motion as she presents the cookies. The dominant colors are warm browns, whites, and blues. Text overlay remains 'This gift set comes with their famous cookies,'.
0:07product demonstration bandana A medium shot shows the woman presenting a white bandana with blue designs to the camera. She holds it unfolded, displaying its full pattern, which includes various illustrations related to baking and New York City, along with 'Levain 30 years' text. She smiles brightly. The setting is the same kitchen with white countertops, wood cabinets, and black subway tile backsplash. The open blue gift box is still on the counter. The lighting is bright and even. Her hands move to carefully unfold and display the bandana. The color palette is dominated by white and blue from the bandana, contrasted with the neutral kitchen tones. Text overlay reads 'an exclusive bandana,'.
0:09product demonstration sticker sheet A medium shot captures the woman presenting a collectible sticker sheet to the camera. She holds up a white card with nine illustrated cookies, each with a different way to eat it, and the title 'All the Way to Eat a COOKIE'. She smiles as she displays the card. The scene is set in the same kitchen, with white countertops and the open blue gift box. The lighting is bright and consistent. She holds the card steady, showing it clearly to the viewer. The sticker sheet features a playful, colorful aesthetic against the neutral kitchen background. Text overlay reads 'and a collectible sticker sheet'.
0:10product packaging reaction A medium shot shows the woman looking down into the open blue gift box with an expression of delighted surprise and excitement. She is standing behind a white kitchen counter, with the box positioned directly in front of her. Her hands are resting on the edges of the open box, as if admiring the contents. The background is the same kitchen with wood cabinets and a black subway tile backsplash. The lighting is bright and even. Subtle sparkling visual effects are overlaid on the box. Her facial expression and body language convey genuine happiness and awe. The color palette emphasizes the blue of the box against the neutral kitchen tones. Text overlay reads 'all tucked into the prettiest packaging.'
0:12product demonstration book flip An overhead shot captures a close-up of a woman's hands turning pages in the blue hardcover book 'Levain BAKERY' which rests inside the open blue gift box on a white surface. The camera is positioned directly above the box, providing a top-down view. The book features various illustrations, photos, and text about the bakery and New York City. The white bandana is still visible folded next to the book in the box. The lighting is bright and focused on the book, allowing clear visibility of the pages. The hands delicately turn the pages, revealing different sections of the book. The color palette is dominated by the blue book and box, white pages, and the neutral background. A text overlay states 'It feels like you're unboxing a little piece of New York City'.
0:15talking head limited edition A close-up shot of the woman speaking directly to the camera. She is seated, with a plain off-white wall as the background, and a light grey paneled headboard or wainscoting visible behind her shoulders. Her expression is serious and informative as she delivers key details about the product. The lighting is soft and even, illuminating her face clearly, with minimal shadows. She uses subtle hand gestures to emphasize her points. The color palette is muted, with her grey sweater and neutral background contrasting with her rosy cheeks. Text overlays appear sequentially: 'It's limited edition for their 30th anniversary.' followed by 'So once it's gone, it's gone.'
0:19cookies packaged close up A close-up shot focuses on the clear plastic bag of cookies, tied with a blue ribbon, sitting inside the blue gift box. The camera is slightly above eye-level, looking down at the packaged cookies. The blue box is prominent in the background, out of focus. The cookies are visible through the transparent packaging, showing their various textures and chocolate chips. The lighting is bright, highlighting the details of the cookies and ribbon. The packaging has white text 'Levain 30 years' on it. The color palette consists of the rich browns of the cookies, the vibrant blue ribbon and box, and the clear plastic. A text overlay reads 'And seriously, the cookies taste exactly'.
A medium shot captures a woman's hands carefully arranging cookies on a white, patterned plate, which is placed on a white kitchen counter. In the background, a baking sheet with several baked cookies is visible, from which she is picking up the cookies. The background also shows a black subway tile backsplash and a stainless steel oven. The lighting is bright and even, casting soft shadows. The hands are performing a precise action of placing the cookie. The dominant colors are the warm browns of the cookies, the stark white of the plate and counter, and the muted tones of the kitchen. A text overlay reads 'like they came straight from the bakery.'.
0:22cookie break chocolate chip An extreme close-up shot focuses on a woman's hands breaking a large, golden-brown chocolate chip cookie in half. The cookie is held over a white, textured plate. As it breaks, gooey melted chocolate chips and a soft, crumbly interior are revealed. The lighting is very bright, accentuating the texture of the cookie and the shine of the melted chocolate. The hands are performing the action slowly and deliberately to showcase the cookie's inside. The color palette is dominated by the rich browns of the cookie and chocolate, contrasting with the white plate. A text overlay reads 'Crisp on the outside, soft and gooey on the inside. They're unreal.'
0:24cookie break dark chocolate An extreme close-up shot focuses on a woman's hands breaking a large, dark chocolate cookie in half. Similar to the previous scene, the cookie is held over a white, textured plate. As it breaks, soft, gooey white chocolate chips and a dense, dark interior are revealed. The lighting is very bright, emphasizing the texture of the cookie and the contrast between the dark cookie and white chocolate. The hands are performing the action slowly and deliberately to showcase the cookie's inside. The color palette is dominated by the deep browns of the cookie, the white of the chocolate chips and plate. A text overlay reads 'Crisp on the outside, soft and gooey on the inside. They're unreal.'
0:26talking head social impact A close-up shot of the woman speaking directly to the camera, identical to Scene 8 in framing and setting. She is seated, with a plain off-white wall as the background and a light grey paneled headboard or wainscoting visible behind her shoulders. Her expression is earnest and serious as she discusses the charitable aspect of the product. The lighting is soft and even, illuminating her face clearly, with minimal shadows. She uses hand gestures, bringing her hands together in a clasp. The color palette is muted, with her grey sweater and neutral background. Text overlays appear sequentially: 'and one of my favorite parts.' then '10% of the proceeds go to Hot Bread Kitchen,' then 'an organization that helps create real opportunities through culinary job training.'
0:37call to action product display A medium shot captures the woman speaking directly to the camera, holding the long, rectangular blue box from the intro scene. She is seated, angled slightly, with a plain off-white wall and a light grey paneled headboard behind her. On the wall behind her, two framed pictures are visible: one of a woman with glasses (possibly Ruth Bader Ginsburg) and another empty gold frame. The lighting is bright and even. She smiles warmly and gestures with the box. The color palette is a mix of the blue box, her grey sweater, and the neutral wall, with a touch of gold from the frames. Text overlays appear: 'TREAT YOURSELF OR GIFT IT' at the top, and 'shop at levainbakery.com' at the bottom.
