0:00intro product reveal A young East Asian woman stands excitedly in a brightly lit Target vitamin aisle, positioned slightly left of center frame. She holds a light blue 'First Day' vitamin bottle in her right hand, gesturing towards it with an open-mouthed, surprised, and happy expression, looking directly at the camera. She wears a black oversized hoodie, light gray wide-leg sweatpants, and purple slip-on shoes. She carries a white polka-dotted tote bag with a small panda plushie attached on her left shoulder, and holds a red Target shopping basket in her left hand. The background consists of tall white shelves packed with colorful vitamin and supplement bottles under bright overhead fluorescent lighting. The scene has a vibrant retail color palette, dominated by product packaging and Target's signature red. White text overlay at the bottom reads: 'I love when'.
0:01shopping experience ease This montage sequence depicts a casual shopping experience at Target, illustrating the ease of finding 'First Day' vitamins. It opens with the young East Asian woman (from the previous scene) placing a light blue 'First Day' bottle into a red Target shopping basket. This quickly transitions to an overhead close-up shot of a red shopping basket filled with a variety of groceries, including spinach, bread, water bottles, bananas, sharp cheddar cheese slices, and two 'First Day' vitamin bottles (one green, one light blue/pink). The perspective then shifts to a first-person POV as a red Target shopping cart is pushed down a brightly lit aisle lined with white shelves displaying various vitamin and supplement bottles. The woman is then shown browsing a shelf, picking up a 'First Day' bottle, and inspecting it with a thoughtful expression. She places another bottle into her red shopping basket. The scene briefly shifts to her walking through the produce section, past colorful oranges and limes, still pushing her basket. The montage concludes with a shot of the nearly full red shopping cart being pushed down a long, white-floored aisle. Bright overhead fluorescent lights illuminate the entire scene. The color palette is vivid with product packaging and the prominent red of Target's branding. Text overlays appear sequentially: 'the things I already use', 'are finally at Target', 'I've been wanting', 'to stay consistent', 'with our vitamins', 'and being able to grab', 'First Day', 'online shopping', 'is such a win'.
0:10specific product selection The scene focuses on the adult East Asian woman in a brightly lit Target vitamin aisle as she selects specific 'First Day' products. She first places a light blue 'Women's Multivitamin' bottle into her red shopping basket. With a confident smile, she then holds up two different 'First Day' bottles—one light blue for women and one green for teens—side-by-side, positioning them above her shopping basket and directly facing the camera, emphasizing the distinct product lines for different age groups. She is positioned slightly to the left of the frame, with colorful vitamin shelves extending into the background on her right. Following this, she is shown pushing her red shopping cart away from the camera down the aisle, her back partially to the viewer, indicating a completed selection. The lighting is bright overhead fluorescent, typical of a supermarket. Text overlays at the bottom include: 'I picked up the Women's Multivitamin', 'for me', 'and the Teen Multivitamin', 'for my daughter,'.
0:14problem setup home to store This scene montage sets up the problem addressed by the vitamins, transitioning between home and store environments. It opens in a well-lit home kitchen with clean white cabinets, where a teenage East Asian girl stands holding two 'First Day' vitamin bottles (one blue, one green), looking thoughtfully at them with a mild expression. She wears a black t-shirt. This quickly transitions back to a Target store setting, showing the same teenage girl (now wearing a light gray off-shoulder long-sleeve shirt) pushing a red shopping cart down a bedding or home goods aisle, looking down at her phone, embodying a busy schedule. The camera then cuts to the adult East Asian woman (from previous scenes), in a brightly lit snack aisle, looking intently at a bag of chips on a shelf, appearing slightly contemplative or concerned about food choices. This is followed by two rapid cuts, close-up shots of shelves densely packed with various colorful bags of potato chips and other snacks. The lighting throughout the Target scenes is bright overhead fluorescent. Text overlays appear throughout: 'especially since we've both been dealing', 'with low energy,', 'busy schedules,', 'and not always', 'eating perfectly'.
0:19solution product details The scene begins in a home kitchen, showing the adult East Asian woman and the teenage girl standing close together, facing each other and smiling warmly. The adult woman holds a blue 'First Day' bottle, and they appear to be sharing a light-hearted, reassuring moment, possibly discussing the product's benefits. The kitchen features clean white cabinets, stainless steel appliances, and soft, natural lighting. This transitions back to the brightly lit Target vitamin aisle, where the adult woman is once again examining a 'First Day' vitamin bottle on the shelf, appearing informed and satisfied. She then confidently places the bottle into her red shopping basket. The bright overhead fluorescent lighting of the store is consistent. The focus here is on the product's quality, scientific backing, and the personal importance of its clean ingredients. Text overlays highlight: 'First Day is science backed', 'and thoughtfully made', 'without artificial colors', 'or unnecessary ingredients,', 'which is really important to me'.
0:25gummy product demo This scene comprises a series of rapid, dynamic close-up shots of 'First Day' vitamin gummies being poured from their blue cylindrical containers. Each shot focuses on a different type of gummy, spilling them onto a clean, bright white surface. The first pour reveals vibrant red, round gummies, identified by the text '3-in-1 Probiotic'. This is followed by a pour of golden yellow, slightly larger gummies, labeled 'Calming Magnesium'. The final pour showcases more red gummies, accompanied by the text ''No Junk"™ Multi'. The background is a stark, minimalistic white, creating a strong contrast that highlights the texture, shape, and vivid colors of the gummies. The lighting is bright and even, emphasizing the product details and appealing nature of the gummies.
0:28brand transition target An animated graphic of the iconic Target bullseye logo quickly fills the screen. The logo appears as a bright red, stylized concentric circle design, starting as a small red dot in the center and rapidly expanding outwards with a soft, energetic glow until it occupies the entire frame. The background is a pure, clean white, which starkly emphasizes the bold red and white of the logo. The animation is fast and impactful, serving as a clear and recognizable brand identifier for Target.
0:29final product cta A static, clean product display shot set against a light blue and white gradient background. Three distinct 'First Day' vitamin bottles are arranged horizontally in the foreground: a red bottle labeled 'Women PRE+POST Probiotic', a green bottle labeled 'Kids THE MULTI', and a blue bottle labeled 'Teens NIGHTTIME RESET Magnesium'. Each bottle is aesthetically accompanied by fresh fruit halves or berries that correspond to their flavor profiles: peach halves for the Women's, raspberries for the Kids', and a grapefruit half for the Teens'. The arrangement is balanced and visually appealing. Prominent white text is displayed at the top: 'Real results you can taste & feel.' Below the products, a large, rectangular red button with clear white text reads: 'Now at Target.com'. The lighting is soft, even, and professional, highlighting the product details and creating an inviting atmosphere. The overall mood is clean, fresh, and trustworthy, reinforcing the brand's message.
