0:00overhead shoe rotation intro An overhead close-up shot focuses on a single Allbirds low-top sneaker, presented against a clean, off-white background textured with subtle, horizontal embossed lines that evoke stadium field markings. The shoe is a warm, rich orange-red, crafted from a textured, felt-like material, with matching laces and a small tongue tab. Its sole is notably thick and white. The camera maintains a static, direct overhead perspective. The 'allbirds' logo, rendered in black script, is positioned prominently at the top center of the frame. Approximately two seconds into the scene, the text 'KICK OFF THE SEASON' fades into view at the center, followed by 'IN STYLE' directly below it. Throughout this, the shoe subtly rotates counter-clockwise, allowing its design to be observed from various angles. The lighting is bright and evenly diffused, casting minimal shadows and emphasizing the shoe's material texture. The dominant colors are the shoe's orange-red, the pristine off-white background, and the crisp black text.
0:05multi shoe grid text 1 The scene displays a dynamic, vertically scrolling grid showcasing three distinct Allbirds sneakers. Each low-top shoe is set against a clean, off-white backdrop, positioned over a large, solid-colored circular swatch that complements its hue. From top to bottom, the arrangement features a light blue sneaker atop a periwinkle circle, followed by a vibrant green sneaker on a lime green circle, and finally, a deep burgundy sneaker on a matching burgundy circle. All shoes share the same minimalist design, characterized by pristine white laces and robust white soles, and are presented in a side profile, oriented towards the right. The camera executes a deliberate, slow downward scroll, progressively revealing more of the product offerings. Central to the frame, the text 'WITH 19 WAYS TO' appears, soon followed by 'REP YOUR TEAM' underneath, highlighting the variety and team-spirit aspect of the collection. The visual presentation is clean, luminous, and meticulously focused on the products. Illumination is soft and consistent, ensuring clarity.
0:08multi shoe grid text 2 This scene continues the dynamic display of Allbirds sneakers, but with the camera now executing a smooth upward scroll. The composition remains consistent with the previous scene, showcasing low-top shoes on large, solid-colored circles against an off-white background. The visible arrangement features a deep burgundy shoe on a burgundy circle at the top, transitioning to a vibrant orange-red shoe on an orange circle, and then a light blue shoe on a periwinkle circle at the bottom. All sneakers maintain their identical low-top style with white laces and white soles, presented in a side profile view, facing right. The text 'CHOOSE YOUR' is prominently displayed, followed by 'SIDE' below it, directly inviting viewer engagement and choice. The continuous scrolling motion combined with the changing text fosters an interactive and engaging experience. The lighting throughout remains bright and uniform, ensuring clear product visibility.
0:10split screen reveal The scene begins with a rapid, dynamic split-screen transition. The previous grid of shoes swiftly gives way to two expansive, solid-colored semi-circles, a deep burgundy dominating the left and a vibrant green on the right, both set against the subtle off-white background. The text 'CHOOSE YOUR SIDE' is centrally positioned. A burgundy Allbirds sneaker is partially visible within its corresponding semi-circle on the left, mirrored by a green sneaker on the right. The burgundy semi-circle then slides quickly to the left, smoothly revealing the entire green sneaker now set against a full, solid green background. The text simultaneously transforms to 'THE NEW WOOL CRUISER'. This green low-top shoe, complete with white laces and a white sole, remains static on screen. Following this, the green background shifts to a light blue hue, presenting an identical Allbirds sneaker in a light blue color, also remaining static. The lighting is consistently uniform and bright, effectively highlighting each product.
