0:00phone case in flowers A close-up, slightly high-angle shot of a light lavender-colored phone case resting on a vibrant bed of green foliage dotted with delicate light blue flowers. The phone case has subtle gold speckles embedded within its material. The background is a soft blur of more greenery and flowers, creating a natural and serene environment. Tiny water droplets are visible on the leaves, sparkling in the bright, natural light. The overall color palette is fresh and natural, dominated by greens, blues, and the soft purple of the case. Text overlay appears: 'THIS PHONE CASE IS HELPING TO SAVE THE PLANET'.
0:02hands sifting flax straw A medium close-up shot focuses on two hands, one cupped below the other, as light brown, granular material (flax straw waste) falls from the top hand into the bottom. The hands are those of an adult with light skin, wearing a dark blue long-sleeved shirt. The background is a softly blurred expanse of a field, with hints of blue (likely water or sky) and green, under bright natural daylight. The action emphasizes the raw material. Text overlay appears: 'THE PELA CASE IS MADE FROM FLAX STRAW WASTE'.
0:04placing phone case in flowers A close-up shot shows adult hands gently placing a light lavender phone case, identical to the one in the first scene, onto a lush bed of green leaves and small light blue flowers. The camera is positioned slightly above, looking down at the hands and the phone case. The environment is natural, with soft green and blue hues dominating the background, under bright, diffused lighting. The action is deliberate and gentle, reinforcing the connection between the product and nature.
0:05phone case covered in soil An overhead shot shows a light green phone case lying flat on dark, rich soil. The phone case has subtle speckles, indicative of its natural material. Initially, the case is fully visible. Then, dark soil is rapidly pushed over and around it, completely burying the phone case beneath a layer of earth. The lighting is natural and even, highlighting the dark, moist appearance of the soil. Text overlay appears: 'MAKING IT 100% COMPOSTABLE'.
0:07biodegraded phone case An overhead shot shows dark soil being rapidly scraped away from the center of the frame, revealing a light green, degraded phone case underneath. The phone case appears partially decomposed, with dark soil and organic matter clinging to its surface, showing that it's breaking down. The soil is dark and rich, indicating a natural composting environment. The lighting is consistent, bright, and even. Text overlay remains: 'MAKING IT 100% COMPOSTABLE'.
0:08plastic pollution in lake A wide shot captures a vast expanse of water, likely a lake or river, completely covered with an overwhelming amount of plastic waste. The water is obscured by a dense layer of discarded plastic bottles, bags, and other debris of various colors, predominantly white, blue, and green. In the background, majestic, green-clad mountains rise under a clear blue sky, creating a stark and distressing contrast between natural beauty and human-caused pollution. The lighting is bright and clear, emphasizing the scale of the problem. Text overlay appears: 'SO IT WON'T STAY ON EARTH FOR HUNDREDS OF YEARS'.
0:09mountain of plastic waste An extreme wide shot, taken from a low angle, dramatically showcases a colossal mountain of accumulated plastic waste. The pile consists of countless discarded plastic bottles, bags, and other assorted refuse, creating a chaotic and overwhelming visual. The individual pieces are varied in color, with many torn and dirty. The background is a bright, clear blue sky. The harsh natural light emphasizes the texture and sheer volume of the waste. Text overlay remains: 'SO IT WON'T STAY ON EARTH FOR HUNDREDS OF YEARS'.
0:11excavator dumping plastic A close-up shot captures the bucket of a large construction excavator actively dumping a cascade of plastic waste. Hundreds of plastic bottles, primarily clear, blue, and green, pour out of the excavator's bucket, creating a dynamic flow of trash. The background is slightly blurred, showing hints of the machinery's orange color and possibly more waste. The lighting is bright and industrial, highlighting the motion of the plastic. Text overlay appears: '...UNLIKE MOST PLASTIC'.
0:13red plastic pellets in hand A medium close-up, low-key shot of an adult's hand holding a large quantity of small, vibrant red, granular pellets. The fingers are slightly open, allowing some of the pellets to trickle down from the palm. The background is dark and out of focus, creating a dramatic contrast and emphasizing the bright red material. The lighting is somewhat dim, suggesting an indoor or controlled environment, highlighting the texture and color of the pellets. Text overlay appears: 'THEY'RE ALSO FREE OF BPA'.
0:15array of phone cases An overhead shot displays multiple light green phone cases, neatly arranged in rows on a light wooden surface. Each phone case contains a brown paper insert, likely packaging or instructional material, with text and a barcode visible. The cases have a slightly textured, speckled appearance. The background shows hints of an industrial or workshop setting. The lighting is bright and even, casting minimal shadows and emphasizing the product arrangement. Text overlay is present: 'THEY'RE ALSO FREE OF BPA LEAD CADMIUM AND PHTHALATES'.
0:18picking plastic phone case A medium close-up shot focuses on an adult hand reaching into a display rack and pulling out a traditional, clear plastic phone case from its packaging. The display rack holds numerous phone cases in clear plastic packaging, some with yellow accents, suggesting a retail environment. The background is a blur of other phone cases and merchandise. The lighting is typical for an indoor store, with somewhat bright, overhead illumination. Text overlay appears: '...UNLIKE MOST OTHER PHONE CASES'.
0:20phone case dropped A low-angle shot, looking down at a concrete or tiled floor, as an orange phone case with a phone inside falls from above. The phone case hits the ground with a slight bounce. The feet of an adult, wearing dark sneakers and dark pants, are visible in the upper portion of the frame, implying the person dropped the phone. The environment appears to be an indoor setting with even, diffused lighting. Text overlay appears: 'SO IF YOU WANT TO PROTECT YOUR PHONE'.
0:21phone case picked up A medium close-up shot focuses on an adult hand picking up an orange phone case with a phone from a light-colored surface. The phone is then turned to reveal its screen, which displays a dark background with digital text including 'MON, FEBRUARY 26' and '7:29'. The screen also shows 'protect your phone'. The background is blurred, showing soft, ambient lighting of an indoor space. The camera subtly zooms in on the phone screen. Text overlay remains: 'SO IF YOU WANT TO PROTECT YOUR PHONE'.
0:23tattooed hand with phone case A close-up shot features a person's hand, heavily adorned with intricate black tattoo art, holding a black, speckled phone case containing a smartphone. The camera is slightly dynamic, showing a subtle movement as the hand holds the phone. The person's clothing, white and ripped jeans, is visible in the background, out of focus. A large silver ring is on one finger. The lighting is bright and natural, creating clear highlights on the skin and ring. Text overlay appears: 'WITHOUT POLLUTING THE PLANET'.
0:25pink phone case on grass A close-up, low-angle shot of a vibrant pink, speckled phone case resting on bright green, lush grass. A tattooed hand with rings gently reaches into the frame from the right and picks up the phone case. The grass is well-maintained and evenly lit by natural light, casting soft shadows. The background is a soft blur of more green grass and possibly some dark ground. Text overlay remains: 'WITHOUT POLLUTING THE PLANET'.
0:27holding light pink phone case A medium close-up, slightly Dutch-angle shot of a person holding a light pink, speckled phone case with a smartphone inside. The camera captures the upper body, focusing on the hands and the phone. The phone screen is off or dark. The background is a soft blur of teal and dark blue, suggesting an outdoor or ambiguous setting. The person's fingers are wrapped around the phone, holding it securely. The lighting is soft and even. Text overlay appears: 'THE PELA CASE IS THE ONLY WAY TO GO'.
0:28taking photo with phone case An over-the-shoulder shot captures an adult person holding a dark green, speckled phone case with a smartphone, actively taking a picture. The phone screen is visible, displaying a camera interface focused on a natural, green and rocky scene, likely a stream or forest floor. The person's thumbs are positioned to interact with the camera controls on the screen. The background is a blurred mix of green and brown, indicating an outdoor, natural environment. The lighting is bright and natural. Text overlay remains: 'THE PELA CASE IS THE ONLY WAY TO GO'.
0:30brand logo and cta A clean, minimalist white background features the Pela logo centered on the screen. The logo consists of the word 'pela' in a dark gray, stylized, rounded font, with a small, bright green leaf icon replacing the dot above the 'e'. Below the logo, in a smaller, lighter gray font, is the call to action: 'Go to www.pela.earth to learn more.' The lighting is bright and uniform, creating a pristine and professional look.
