0:00barista pour over The scene is framed from a medium shot, slightly from above, showing a female barista meticulously performing a pour-over coffee ritual. She is positioned center-frame, leaning forward slightly as she holds a matte black gooseneck kettle, pouring hot water in a circular motion over coffee grounds in a white V60 dripper set atop a glass carafe. Steam gently rises from the brewing coffee. The background features a brightly lit indoor space, possibly a café or roastery, with large windows reflecting cars outside. Behind the barista, a large black and white mural of the Golden Gate Bridge is visible on the wall, alongside a banner for 'EQUATOR AT THE ROUND' with minimalist coffee and food icons. Below the brewing setup, several small white ceramic cups are arranged on a black tablecloth, each containing different coffee-related items like whole coffee beans or citrus slices, suggesting a tasting or educational setup. The overall color palette is muted, with browns, grays, and whites, accented by the green of the barista's apron and the red accents on the banner. The lighting is bright and even, coming from the windows. A black text overlay at the bottom reads: 'Here's how we know that drinking good coffee leads to good things.'
0:03coffee cherry sorting This is a close-up shot focused on a person's hands carefully sorting through a large woven basket filled with ripe coffee cherries. The cherries are predominantly a deep reddish-brown, with some green and lighter-colored ones intermingled. The hands, with dark skin, meticulously pick out individual cherries, examining them before either placing them back or discarding them. The basket itself is made of natural fibers, adding to an organic, rustic feel. In the blurred background, a person wearing a dark t-shirt with faded red text, possibly 'SUPERIOR QUALIT SINCE 1961', is visible, suggesting an active, working environment, likely a coffee farm or processing facility. The lighting appears natural and somewhat dim, highlighting the textures of the cherries and the basket. The color palette is dominated by the rich reds and browns of the cherries, contrasted with the earthy tones of the basket and the skin. A black text overlay at the bottom reads: 'This year, we received a B Corp score of 90.4. The median score is 50.9.'
The scene features a medium shot of a cheerful young woman, smiling widely and walking towards the camera while holding a large burlap coffee bag. The bag, which appears full, has a design with text 'BRUSELAS COLOMBIA' and an illustration of a cowboy on horseback. She carries it lightly, almost playfully, as if demonstrating its reusability. The background is an industrial-style roastery or warehouse with high ceilings, exposed metal beams, and shelving units filled with what appear to be more coffee bags. The flooring is concrete. Overhead, a large industrial fan is visible. The lighting is bright and industrial, likely from fluorescent lights, creating a clean, functional aesthetic. The color palette is earthy with the burlap bag's natural tones, the woman's black clothing, and the neutral industrial background. A black text overlay at the bottom reads: 'The burlap coffee bags from our roastery are donated to local farms for reuse.' The camera slowly tracks her movement.
0:11group clapping outside This is a medium-wide shot of a group of four diverse adults standing outdoors in front of a light yellow building, possibly a community center or a farm house. They are arranged in two pairs, with two men and two women. All are wearing matching white t-shirts with a circular green and blue graphic, and baseball caps (two green, two white) with 'CALIFORNIA' text. They initially have their hands raised, waving and showing their palms, before transitioning to clapping enthusiastically. The two women are in the foreground, with the two men slightly behind them. There are green plants, possibly a large leafy bush, to the left of the group, and a dark doorway with a metal gate is visible behind them. The ground is made of red paving stones. The lighting is bright and natural, suggesting a sunny day. The color palette is bright and cheerful, dominated by the white t-shirts, green caps, and the yellow building. A black text overlay at the bottom reads: 'Since 2022, our seasonal giveback program has raised $59,180 in support of our partners at origin.'
0:16roaster operating machine The scene is a medium shot of a female roaster meticulously operating a large, industrial coffee roasting machine. The machine dominates the frame, appearing to be made of polished stainless steel with various gauges, levers, and a large drum. The roaster, positioned on the left side of the frame, is wearing glasses and black gloves, intently observing the coffee beans through a small circular viewport on the machine. She uses a long, thin metal probe to extract a sample of beans, demonstrating a hands-on quality control step. The background reveals an industrial setting with high ceilings, exposed ductwork, and fluorescent lighting, consistent with a coffee roasting facility. The overall lighting is bright and functional. The color palette is dominated by the metallic silver of the machine, the dark clothing of the roaster, and the warm browns of the coffee beans. A black text overlay at the bottom reads: 'We partner with Greenly to track our carbon footprint and explore ways to accomplish our goal of becoming carbon neutral by 2030.'
0:21coffee farm walkthrough The scene features a dynamic, handheld shot moving through a lush, verdant coffee farm. The camera is positioned at ground level, giving a POV perspective as it slowly pushes forward, navigating between rows of healthy coffee plants. The plants are densely packed, with broad, green leaves and occasional red coffee cherries visible among them, especially on the lower branches. Tall, slender trees with bare branches rise above the coffee plants, providing shade, suggesting an agroforestry system. The ground is a mix of rich dark soil and some dry leaves. The lighting is natural and dappled, with soft shadows and highlights filtering through the canopy, indicating an overcast or shaded environment. The color palette is dominated by various shades of vibrant green, earthy browns, and hints of red from the coffee cherries. The movement is slightly unsteady, characteristic of handheld footage, emphasizing the natural environment. A black text overlay at the bottom reads: 'We're proud to be early adopters of Fair Trade and committed supporters of regenerative organic farming.'
0:27latte art creation This is a high-angle, close-up shot focused on a person's hands skillfully creating latte art in a white ceramic mug. The mug, filled with rich brown espresso, is placed on a rustic, light-brown wooden tabletop. A shiny silver steaming pitcher is used to pour white frothed milk into the espresso, forming an intricate fern or leaf pattern. The hands, one holding the mug steady and the other guiding the pitcher, wear rings (one a wide silver band with texture, another a simple silver band). The person is wearing a dark denim shirt and a brown leather watch strap on their wrist, providing minimal visual context beyond the action. The lighting is bright and natural, highlighting the contrast between the dark coffee, white foam, and the wooden surface. The color palette is warm, with browns, whites, and silver. The camera slowly zooms in, emphasizing the delicate details of the latte art as it takes shape. A black text overlay at the bottom reads: 'This year, we organized a fundraiser for immigrants’ rights and connected with over 60 companies to raise $30,000 for the ACLU.'
0:32coffee beans roasting This is an extreme close-up shot inside a large industrial coffee roasting machine, showing thousands of coffee beans tumbling and cascading. The beans, a medium-to-dark roasted brown, are constantly in motion, being stirred and moved by the metal paddles and mechanisms within the machine. The interior of the roaster is made of polished stainless steel, reflecting the light and giving a clean, industrial appearance. The focus is entirely on the movement and texture of the beans, emphasizing the roasting process. The lighting is bright and direct, emanating from within the machine. The color palette is dominated by various shades of brown from the coffee beans and the metallic silver of the machinery. The sound of the tumbling beans is audible, adding an immersive quality. A black text overlay at the bottom reads: 'We partner with ExtraFood to ensure that 100% of excess coffee is redistributed to the community and kept out of landfills.'
