0:00colorful desk overview with text A vibrant, overhead medium shot captures a meticulously organized desk space bathed in warm, soft lighting, emanating from a rattan-style lamp on the left. The desk, made of light-colored wood, is adorned with various stationery items. In the background, a light purple pegboard holds rolls of colorful stickers and small clear drawers filled with more stickers. A weekly planner is open in the foreground, displaying colorful handwritten notes and stickers. To the left, a light pink ceramic mug with a hot beverage sits next to a blue paper plate holding two chocolate chip cookies. The overall color palette is warm and inviting, dominated by pinks, purples, and yellows. A large, stylized text overlay reads 'Goodnight stickers, goodnight desk.' in dark blue, with the red and white 'AVERY' logo positioned below it. The mood is cozy and productive.
0:01person using laptop for packaging design The scene opens with a medium shot of a person, primarily showing the back of their head and shoulder, seated at a light wooden desk. They are looking intently at an open silver laptop screen. To their left, a light pink ceramic mug with a dark beverage is visible, and their right hand gently rests near the laptop's touchpad. The laptop screen displays a web page on 'Custom Stand-Up Pouches' from 'Avery WePrint', showing various product packaging designs, including a cookie pouch. The desk background includes the same organized stationery as the previous scene, with the pegboard and sticker organizers. The lighting is still warm, but the focus shifts to the blue light emanating from the laptop screen, creating a contrast. The camera slowly zooms in towards the laptop screen, making the details of the website clearer.
0:04hand writing in planner A close-up, slightly overhead shot focuses on a person's hand actively writing in a colorful, spiral-bound weekly planner on a light wooden desk. The planner is open to a page displaying dates, notes, and various small decorative stickers already applied. The hand holds a black marker, meticulously adding details or tasks to the 'Friday' section. Next to the planner, a blue paper plate with two chocolate chip cookies and a light pink ceramic mug with a dark beverage are visible. The background reveals a glimpse of the sticker organizers and rolls from earlier scenes, reinforcing the theme of organization and creativity. The lighting remains warm, highlighting the intricate details of the planner and the smooth writing motion. The overall atmosphere is focused and productive.
0:06hand applying sticker to planner A close-up, slightly overhead shot continues to focus on the person's hands and the open weekly planner. The hand, wearing a dark long-sleeved shirt with grey stripes, carefully peels a small, round sticker featuring a stylized '170%' graphic from a sheet of stickers held in the left hand. The right hand then meticulously places this sticker onto a specific date or event within the planner. The blue paper plate with cookies and the pink coffee mug are still present on the light wooden desk, along with glimpses of the sticker organizers in the background. The warm lighting emphasizes the focused action and the colorful details of the planner and stickers. The motion is deliberate and precise, highlighting the ease of using the stickers for organization or decoration.
0:09putting away planner A medium shot, slightly overhead, shows a pair of hands with dark long-sleeved shirts and grey striped sleeves, closing the spiral-bound weekly planner. The hands then carefully slide the closed planner into a vertical slot within a white desk organizer. To the left, the light pink ceramic coffee mug is still visible, along with the blue plate that previously held cookies (now empty, or perhaps moved slightly out of view). The background features the light purple pegboard adorned with sticker rolls and the white organizer with clear drawers full of stickers. The warm, inviting lighting continues to illuminate the organized desk space. This action signifies the completion of a task and the act of tidying up the workspace.
0:12putting away sticker from drawer A medium close-up, slightly overhead shot captures a pair of hands. The right hand, wearing a dark long-sleeved shirt with grey stripes, opens one of the small, clear drawers of a white desk organizer. It then carefully places a square-shaped sticker, featuring a green plant illustration and the text 'stay wild', into the drawer. The left hand briefly assists in holding the sticker. The light pink coffee mug and the blue plate are still on the light wooden desk. The background maintains the presence of the pegboard with sticker rolls and other organized stationery, reinforcing the theme of a well-managed creative space. The warm lighting highlights the meticulous action of organizing the stickers, showcasing the product's role in maintaining order.
0:15clearing cookies from desk A medium shot, slightly overhead, displays a pair of hands, wearing dark long-sleeved shirts with grey stripes, picking up the blue paper plate that held two chocolate chip cookies. The hands then smoothly move the plate out of the lower right corner of the frame, effectively clearing the desk. The light pink ceramic coffee mug remains on the light wooden desk, now appearing as the sole item on the left side. The background continues to showcase the organized pegboard with sticker rolls and the white desk organizer filled with stickers, emphasizing a tidy and functional workspace. The warm lighting persists, highlighting the clean and efficient action of tidying up. The removal of the cookies suggests the end of a break or completion of a task.
0:18avery brand end card The scene rapidly transitions from the well-lit desk to a solid, deep blue background. The desk subtly darkens, mimicking the transition from day to night, before being replaced by the blue. Centered on this blue screen is the white 'AVERY' logo, with its signature red square accent, positioned towards the top. Below the logo, large white sans-serif text reads 'Ideas stick here.'. The overall color palette is a strong contrast of bright white and deep blue, conveying professionalism and clarity. This is a clear brand ident and call-to-action or slogan.
