0:00split screen intro
The scene is presented as a vertical split screen. The top portion displays an overhead shot of a young adult woman with long, wet blonde hair, happily swimming in clear, turquoise ocean water. She is wearing a bright pink bikini top and her face is angled upwards towards the sun, eyes closed in joy, with water splashing around her. The lighting is bright and natural, indicating daylight. The bottom portion of the split screen initially shows a light-skinned hand holding a white bottle of Kitsch 'Moisturizing Argan Milk Leave-In Conditioner' against a plain, light brown background. Around the 2-second mark, the bottom portion transitions to a medium shot of the same woman from the top screen, now with dry, straight blonde hair, wearing a light pink long-sleeved shirt and holding the Kitsch product in front of her chest, smiling brightly at the camera. The overall color palette features vibrant blues and greens from the ocean, bright pinks from her swimwear, and muted tones from the indoor setting and product bottle. A white text overlay in a serif font reads 'THIS saved my hair from all the summer's damage'.
0:05hair application demonstration
This is a medium shot of the woman from the waist up, positioned slightly to the left of the frame, facing rightward. She is in an indoor setting with a plain light beige wall and a white, paneled door visible on the right. Natural light illuminates the scene, casting soft shadows. She demonstrates applying the leave-in conditioner to her long, straight, blonde hair by spraying it and then brushing it with a pink paddle brush. She looks focused and engaged, occasionally glancing at the camera with a subtle smile. Her actions are deliberate and smooth, emphasizing the ease of application and detangling. The color palette is neutral, dominated by the beige wall, white door, and her light pink long-sleeved shirt, contrasting with her blonde hair and the pink brush. Text overlays appear sequentially: 'I just spritz it through my hair after I wash', 'focusing on my ends', 'it instantly makes my hair softer, smoother,', and 'and way easier to detangle'.
0:12product smell and feel reaction
The scene features a medium shot of the woman from the chest up, centered and facing the camera directly. She is in the same indoor setting with the light beige wall and white door. The lighting is soft and even, highlighting her face. She first brings the Kitsch spray bottle to her nose, inhaling deeply with a contented, blissful expression, eyes closed. Then, her eyes open wide in an exaggerated, surprised, and happy expression as she lowers the bottle. She then gently touches and runs her hands through her long, straight, blonde hair, showing its smooth texture. The overall mood is positive and enthusiastic. The color palette remains neutral with her pink top and blonde hair. Text overlays appear: 'plus it smells amazing' and 'it feels so hydrated, lightweight, and silky'.
0:17hair reveal from behind
This scene is a medium close-up, showing the woman from behind her right shoulder, turning her head to look back at the camera and smile. She is in a bathroom setting with a bright white wall, a black towel ring holding a white, textured towel, and a white paneled door visible in the background. The lighting is bright and clean, typical of a bathroom, creating a fresh and crisp atmosphere. Her long, straight, blonde hair cascades down her back, appearing healthy and smooth. She grins directly at the camera, projecting confidence and satisfaction with her hair. The color palette is dominated by white, contrasted by her black top and the dark towel ring, with her blonde hair providing a warm tone. Text overlays state: 'even the next day' and 'if your hair needs a post-summer recovery like mine'.
0:19final product endorsement
The scene is a medium shot of the woman from the waist up, centered and facing the camera directly, delivering a direct address. She is in the same indoor setting as previous scenes, with the light beige wall and white paneled door. The lighting is consistent, bright and even. She holds the Kitsch product bottle with both hands at chest level, gesticulating enthusiastically as she speaks. Her facial expressions are highly animated, with wide eyes and varied mouth movements, conveying excitement and conviction about the product. She makes a kissing face at one point, adding a playful touch. Her body language is engaging and persuasive, and she points at the bottle and then towards the viewer. The color palette is mostly neutral, with her light pink long-sleeved top standing out. Text overlays appear: 'if your hair needs a post-summer recovery like mine' and 'grab this Leave-In Conditioner, your hair will thank you'.
