0:00product unboxing detail The scene opens with a top-down, close-up view of a hand pulling open a wooden drawer situated within a white bathroom vanity. The drawer contains a folded grey microfiber towel on which a small, black, cylindrical tube with neon green 'BEARD CLUB' branding is resting. The hand picks up the tube, unscrews the cap, revealing a mascara-like applicator brush, and then brings the brush closer to the camera to show its texture. The background consists of a speckled grey and white granite countertop and a light brown wooden floor. The lighting is bright and even, likely from an overhead source, casting minimal shadows. Text overlays appear at the bottom: 'Okay, finally,' (0:00-0:01), 'a beard touch-up that' (0:01-0:02), and 'doesn't stain your skin or make a mess!' (0:02-0:03).
0:03man receiving package A medium shot captures a young man excitedly opening his front door to pick up a small, flat, light-brown cardboard package from his doorstep. The setting is outdoors, showing the exterior of an apartment or condo building with grey horizontal siding. The door is a dark brown, with a brass knocker. In the background, inside the apartment, a beige couch and a blurred figure (possibly a dog or another person) are faintly visible. The lighting is bright daylight, creating distinct shadows on the concrete doorstep. The man expresses excitement with a wide smile and gestures. Text overlays read: 'So, I tried it.' (0:04-0:05) and 'Here's how it went.' (0:05-0:06).
0:05man applying product profile A close-up shot focuses on the man's face and upper chest, presented in a profile view as he applies the beard product. He is looking thoughtfully out a window with white horizontal blinds, allowing soft natural light to illuminate the side of his face. The background is slightly blurred, showing the window and a dark, geometric-patterned element. He meticulously brushes the black mascara-like applicator onto the side of his beard along his cheek and jawline. His expression is focused and observant. Text overlay states: 'I was honestly surprised at how fast and simple it is.' (0:06-0:09).
0:09man applying product front A close-up shot of the man's face and upper chest, now turned slightly towards the camera, as he continues to apply the beard product. He is in a bathroom setting, with a white wall and a blurred green towel hanging on a silver bar in the background. Bright, even indoor lighting illuminates his face directly. He brushes the mascara-like applicator along his jawline, near his ear. His expression is confident and slightly smiling, suggesting satisfaction with the product's immediate effect. Text overlays appear: 'Can you believe this stuff' (0:10-0:10), 'brushes on in under 5 minutes' (0:11-0:12), and 'and covers grays and patchy spots instantly.' (0:13-0:15).
0:15man showing finished beard The scene maintains a close-up on the man's face and upper chest, with him now confidently gesturing around his beard and neck. He is still in the bathroom, with the white wall and blurred green towel visible in the background. The bright, even indoor lighting highlights the evenness and fullness of his beard. He uses both hands to touch and point to his jawline and neck, demonstrating that there are no stains or mess from the product. His expression is pleased and assured. Text overlays display: 'No mess, no weird stains,' (0:16-0:17) and 'No commitment.' (0:17-0:18).
0:17man mirror selfie smile A medium close-up shot shows the man in a mirror reflection, holding a smartphone to record himself. He is in what appears to be a bathroom, with plain white walls and a light switch plate visible in the background. He is now wearing a black button-down shirt. The man is smiling broadly and confidently, admiring his fuller, more defined beard. He gestures to his jawline with his free hand. The phone case is distinctive, featuring a vibrant, swirling pattern of blue, orange, and yellow. Bright, even indoor lighting illuminates the scene. Text overlay reads: 'Just a fuller, more defined beard that lasts all day.' (0:18-0:21).
0:21man talking outdoors A medium close-up shot frames the man's upper body and face as he stands outdoors, speaking directly to the camera. He is in a residential area, with a grey horizontally paneled building (siding) providing a textured backdrop. Bright sunlight casts defined shadows, indicating a clear, sunny day. The man is wearing a black leather jacket over a black t-shirt. His expression is serious and direct as he speaks, occasionally gesturing slightly with his hands to emphasize his points. Text overlay: 'Whether I'm headed to work,' (0:22-0:23).
0:23man walking outdoors panning This medium close-up follows the man as he walks outdoors, with the camera panning smoothly to the right to keep him in frame. He is in a pleasant outdoor environment, with a white picket fence, vibrant green trees, and lush bushes in the softly blurred background, suggesting a park or residential garden. The sun is bright, creating a pleasant, natural ambiance. He continues to speak, occasionally glancing around, then offering a relaxed, subtle smile. He wears the same black leather jacket. Text overlay: 'or just grabbing coffee.' (0:24-0:25).
0:25man on balcony with drink A medium shot captures the man leaning against a balcony railing, looking thoughtfully into the distance while holding a glass of a dark beverage. The scene shows the exterior of a building with blue-grey horizontal siding, and in the background, lush green trees and other apartment buildings are visible under bright daylight. He is wearing a simple black t-shirt. His expression is contemplative and serene, suggesting a moment of quiet confidence and relaxation. Text overlay: 'It gives me confidence knowing my beard looks like it's actually filled in.' (0:25-0:28).
0:28man applying product under chin A close-up shot focuses on the man's face and neck, with his head tilted slightly upwards as he applies the beard product to the underside of his jawline and chin. The blurred background shows a green towel, indicating a bathroom setting. Bright, even indoor lighting highlights the application process. He uses the mascara-like applicator to carefully brush the product into the less dense areas of his beard, ensuring thorough coverage. His expression is focused and diligent. The text overlay continues from the previous scene: 'knowing my beard looks like it's actually filled in.' (0:27-0:28).
0:29man introducing product comparison A medium close-up shot shows the man holding the Beard Club product up, pointing to it, and then gesturing towards his beard. He is in a bathroom, with a white wall and a blurred doorway in the background. The lighting is bright and even. He looks directly at the camera with a serious and direct expression, emphasizing the distinction of this product from others. He holds the product prominently, ensuring its branding is visible. Text overlay: 'This isn't like old beard dyes you've tried.' (0:29-0:30).
A close-up shot, angled downwards, captures the man washing his face in a white bathroom sink. The scene focuses on his head and shoulders as he bends over the sink, splashing water from a chrome faucet onto his face and rubbing his beard area. The white sink basin and countertop are clearly visible, with the black of his t-shirt contrasting against them. The lighting is bright and even. The action demonstrates the product's water resistance and ease of removal. Sound of running water is audible. Text overlay: 'It's water resistant, easy to wash out at night' (0:31-0:33).
0:33man touching beard after wash A close-up shot returns to the man's face and upper chest as he looks into a mirror, touching his jawline with his finger. He is in the bathroom, with a white wall and a blurred towel bar in the background. The bright, even indoor lighting illuminates his face. He appears to be confirming that the beard product has indeed disappeared after washing, maintaining a neutral, observant expression. Text overlay continues: 'and literally disappears when you shower.' (0:34-0:35).
0:35man mirror selfie talking A medium close-up, reflected in a mirror, shows the man holding his smartphone up to record himself. He is in a bathroom, with white walls and a light switch plate visible. He is wearing a black button-down shirt. He smiles confidently while speaking directly to his reflection, and briefly touches his jawline. The vibrant, swirled phone case is again visible. Bright, even indoor lighting creates a clear view. Text overlay: 'As a busy guy in my 30s,' (0:36-0:37).
A wide shot from the back seat of a car looks forward, capturing the man's hands on the steering wheel and his face reflected in the rearview mirror. The car's dashboard and part of the windshield are prominent, revealing a slightly smudged or water-marked windshield. Bright natural sunlight streams in from outside. The man is wearing a black t-shirt. His expression in the mirror is serious and focused as he speaks, conveying the challenges of a busy lifestyle. Text overlay: 'I don't have time for complicated grooming routines.' (0:38-0:39).
0:39product closeup indoors A close-up shot features a hand holding the Beard Club product upright, showcasing its design. The background is softly blurred, revealing a comfortable indoor setting, possibly a living room or bedroom. Visible elements include a light-colored couch, a wooden coffee table, and an abstract wall art piece with green, blue, and white tones. The lighting is soft and even, highlighting the product. The black tube with neon green 'BEARD CLUB' branding is clearly visible. Text overlay: 'This just works every single day.' (0:40-0:41).
0:41call to action product shot The final scene is a close-up, slightly angled shot of the Beard Club product resting on a white marble countertop with grey and black veins. The product's cap is off, and the mascara-like applicator brush is visible, leaning against the main tube. A white wall serves as a clean background. The lighting is bright and even, highlighting the product. A prominent text overlay appears in the center, stating '25% OFF | BEARDTOK25' (0:42-0:44). Additional text overlays provide a clear call to action: 'Click below' (0:42-0:43) and 'if you want your beard to look thicker, and more youthful today!' (0:43-0:45).
