0:00woman introduces product
This is a medium close-up shot of a young adult woman set against a vibrant, solid yellow background. The lighting is soft, bright, and even, indicating a studio setup, with no harsh shadows visible. The dominant color is the striking yellow background, contrasted by the woman's dark green ribbed long-sleeved top and her dark, wavy hair. She is holding a clear glass filled with ice, a lemon slice, and a straw in her right hand, positioned towards the lower right quadrant of the frame. Her mouth is slightly open, and she speaks directly to the camera with an engaging, slightly surprised, and expressive facial demeanor, her eyes wide and focused. Her long, dark, wavy hair frames her face and flows over her shoulders.
0:02product feature animation
This is a dynamic product shot set against a bright, solid yellow background. The composition features a clear glass filled with ice and water, adorned with a lemon slice and a straw, balanced atop a stack of three vibrant yellow whole lemons. To the right of the lemons, a fresh green stevia plant stem is artfully placed. An 'Ultima Replenisher' lemonade flavor stick pack is angled across the lemons on the left. The scene incorporates animated text overlays that appear sequentially: '6 key electrolytes' (white text), followed by the glass being lifted as a hand pours yellow powder from the stick pack into it. Subsequently, more text appears: 'Plant-based flavors', '0 sugar', 'Organic sweetener', and '55mg sodium' (all in white text). The lighting is bright and even, creating minimal shadows and highlighting the freshness of the ingredients. The dominant color palette is a vivid yellow, green, and the clear/white tones of the ice and glass.
0:09woman drinks product
This scene is a medium close-up of the young adult woman from the initial segment, positioned against the same bright, solid yellow background. The lighting remains soft, bright, and evenly diffused, characteristic of a studio setting. She is actively drinking from the clear glass filled with ice and a lemon slice, her lips pursed around the straw. After taking a sip, her facial expression transforms into one of deep satisfaction and pleasure, with her eyes briefly closing in enjoyment before opening again with a small, contented smile. Her long, dark, wavy hair continues to frame her face, and her dark green ribbed top and silver accessories are clearly visible. The vibrant yellow background dominates, complemented by the green of her top and the natural skin tones.
0:12product call to action
This is a clean and vibrant product display shot, maintaining the bright, solid yellow background. The composition is carefully arranged with multiple 'Ultima Replenisher' products. On the left side of the frame, two distinct variety packs are presented: a blue box labeled 'Tropical Variety Pack' featuring fruit graphics and a purple box labeled 'Mocktini Variety Pack' also with various fruit illustrations. Both boxes prominently display the 'Ultima Replenisher' logo and indicate '6 Essential Electrolytes.' To the right, a clear glass filled with ice, a lemon slice, and a straw is artfully balanced on three stacked whole lemons, similar to earlier product shots. A single lemonade stick pack is also visible near the lemons. The lighting is consistently soft and even, highlighting the products. Overlaid text first shows the 'Ultima Replenisher' logo at the top center, followed by 'Available at' and the iconic red and white Target logo, centrally placed. The color palette is a lively combination of yellow, various shades of blue and purple, green, and white.
