0:00woman talking frustrated
A medium shot of a young adult woman with long, dark, wavy hair and a brown velvet headband, wearing a white knit cable-knit sweater. She is positioned slightly to the left, looking and speaking animatedly towards the right side of the frame. Her facial expression transitions from slightly exasperated, with raised eyebrows and a slightly open mouth, to a soft smile as she speaks. She has clear skin, light makeup with blush, and long eyelashes. Her fingernails are manicured with a light pink ombre style. The background is a clean, simple white door or wall. The lighting is bright and even, highlighting her features. Red text overlay appears at the top: "You, sitting in front of liquid shampoos: ‘It’s not me. It’s you. We’re breaking up’".
0:03woman playing with hair
A medium shot of the same young adult woman, now facing directly towards the camera, smiling playfully. She holds her long, dark, wavy hair up on both sides of her head with her hands, making it appear very voluminous and somewhat wild, creating a 'lion's mane' effect. She is wearing a light grey ribbed tank top, showing her shoulders. Her complexion is natural with visible subtle freckles and minimal makeup. The background is a plain white wall, illuminated by bright, even lighting. Red text overlays appear sequentially: "We were on again, off again," then "different shampoos, every single body wash." Her expression is lighthearted and a little mischievous.
0:07woman talking hair issues
A medium close-up of the young adult woman, once again wearing the white knit cable-knit sweater and brown velvet headband. She looks towards the left side of the frame, speaking with a more serious and contemplative expression, before turning her gaze to the right with a determined look. Her long, dark hair is styled in soft waves down her back. The background remains the clean, simple white door or wall, with consistent bright, even lighting. Red text overlays appear sequentially: "I honestly played the field." then "But my hair and skin were still dry, damaged," and finally "and nothing I tried worked."
0:12woman talking kitsch solution
A medium close-up of the young adult woman, still in her white knit sweater and brown headband. She smiles confidently and looks slightly to the right, then directly at the camera, conveying a sense of relief and satisfaction. Her long, dark hair is beautifully styled in soft, bouncy waves. The background is the same white door or wall, under bright, even lighting. Red text overlays appear sequentially: "It was time and I had to make a change." then "My hair looked like..." followed by "so I finally switched to Kitsch Shampoo," and "Conditioner and Body Bars."
0:17hands holding shampoo boxes
An overhead close-up shot focuses on two hands with light pink ombre-style manicured nails. The hands are holding two Kitsch product boxes against a light gray tiled shower wall background. The top box is white, labeled "/kit-sch/ STRENGTHENING solid shampoo. RICE WATER PROTEIN" with smaller icons for COLOR SAFE, pH BALANCED, and VEGAN. The bottom box is black, labeled "/kit-sch/ STRENGTHENING solid conditioner. RICE WATER PROTEIN" with similar icons. The boxes are presented clearly and centrally. The lighting is bright and direct, typical of a shower environment. Red text overlay at the top reads: "Now I don't worry what my products".
0:19hands holding shampoo bars s and c
An overhead close-up shot shows the same pair of hands, with light pink ombre-style manicured nails, now holding two Kitsch solid shampoo and conditioner bars. The top bar is a sculptural, wavy 'S' shape in a light brown color, while the bottom bar is a similar sculptural, wavy 'C' (or half-circle) shape in a creamy white color. They are held against the same light gray tiled shower wall. The lighting is bright and overhead, casting soft shadows. Red text overlay continues from the previous scene: "are hiding and I'm in a relationship".
0:20hands lathering shampoo bar
An overhead close-up shot focuses on the two hands, with light pink ombre-style manicured nails, actively lathering the brown 'S' shaped solid shampoo bar. The bar is thoroughly covered in thick white foam and small bubbles, with water visibly running over it. The hands gently rub the bar, increasing the amount of rich lather. The background is a white tiled shower wall, slightly out of focus. Bright, direct lighting illuminates the lathering action. Red text overlays appear sequentially: "that I can trust." then "My hair is fuller, longer and just".
0:25washing hair with shampoo bar
An overhead close-up shot, viewed from behind a person's head, showing them washing their dark, wet hair. The 'S' shaped Kitsch shampoo bar is being rubbed directly onto the scalp, creating abundant white, creamy lather that covers the dark hair. Hands with light pink ombre-style manicured nails are visible massaging the scalp and hair. A silver showerhead is partially visible in the blurred background, showering water. The lighting is bright and direct, highlighting the foamy texture. Red text overlay: "way better ever since I entered my committed relationship with Kitsch."
0:28woman showing healthy hair
A medium shot of the young adult woman from the previous talking head scenes, presented in a side profile looking towards the left. She is wearing a black zippered top, suggesting a change of attire. Her long, dark hair is styled beautifully, appearing exceptionally voluminous, shiny, and healthy, with soft, bouncy waves and a full fringe of bangs framing her face. She gently touches and fluffs her hair with her hands, showcasing its texture and movement. The background is the same plain white door or wall, under bright, even lighting. Red text overlays appear sequentially: "I love how clean the formulas are because they have less than 10 ingredients." then "I'm on a hair health journey so I'm trying to let it grow and actually get healthy."
0:32woman talking skincare issues
A medium close-up of the young adult woman, once again wearing the white knit cable-knit sweater and brown velvet headband. She looks directly at the camera, speaking with an expressive face that conveys initial seriousness and then mild frustration, with slight head movements. Her long, dark hair is styled in soft waves. The background is the same white door or wall, under consistent bright, even lighting. Red text overlays appear sequentially: "My skincare, same story." then "It didn't matter what liquid body wash I was using, there was zero change in my skin." then "I stayed longer than I should have." and finally "So many steps, so little change."
0:39hands rubbing body bar on arm
A close-up shot of hands with light pink ombre-style manicured nails. The hands are holding and rubbing a light pink, rectangular Kitsch body bar against the bare, light-skinned forearm of a person. White foamy streaks are visibly forming on the skin as the bar is applied, indicating lather. The background is a white tiled shower wall, slightly out of focus. The lighting is bright and direct, highlighting the product application. Red text overlay at the top reads: "Kitsch Body Bars gave my dry flaky".
0:41body bar on leg close up
A close-up shot focuses on a light pink, rectangular Kitsch body bar being rubbed against a person's bare leg or thigh, which has light skin. White, creamy foamy streaks are visibly created on the skin as the bar is moved across it in a downward motion. The skin appears smooth and well-hydrated. The background is a blurred white tiled shower wall. The lighting is bright and direct, emphasizing the texture of the product and the skin. Red text overlays appear sequentially: "skin the love I was searching for." then "The clean formulas made my skin feel".
0:45hands rubbing lathered arm
A close-up shot shows a person's hands, with light pink ombre-style manicured nails, gently rubbing and spreading the white foamy lather from the body bar onto their arm. The skin on the arm appears soft, smooth, and hydrated. The background is a blurred white tiled shower wall with a dark shower caddy or shelf partially visible. Bright, consistent lighting illuminates the hands and skin. Red text overlays appear sequentially: "smooth, sexy and nourished." then "Hydrating exfoliation is real and it".
0:48woman talking bar benefits
A medium close-up of the young adult woman, again wearing the white knit cable-knit sweater and brown velvet headband. She looks directly at the camera, speaking with a confident, friendly smile, her head slightly tilted. Her long, dark hair is styled in soft waves. The background is the same white door or wall, under bright, even lighting. Red text overlays appear sequentially: "changed my life." then "If you have sensitive skin there's a bar for you I promise." and finally "So believe me when I tell you that bars are better."
0:53overhead kitsch product display
An overhead shot showcases a variety of Kitsch solid product boxes neatly arranged on a light wood-grain surface. The boxes are in various colors and designs, including white, black, purple, blue, and mint green, featuring labels like "solid body scrub sugar," "solid shampoo biotin," "solid shampoo rice water protein," "solid conditioner & shave bar ultra sensitive," and "purple toning solid conditioner biotin." A pair of hands with light pink ombre-style manicured nails gently points to and moves some of the boxes, seemingly emphasizing the product range. The lighting is bright and diffuse, creating a clean and inviting display. Red text overlay: "Just pull off the Band-Aid and break up with your liquid products today."
