0:00deodorant application mirror
The scene opens with a medium shot of an adult woman, appearing to be in her 50s, reflected in a mirror. She is in a bathroom setting, characterized by white walls and a dark, slatted door to her right. The lighting is bright and even, suggesting overhead bathroom lights. She is actively applying a light grey, cylindrical stick deodorant to her raised left armpit. Her right arm is lifted above her head, showing her profile. Her expression is focused and neutral, looking at her reflection. She is wearing a grey, sleeveless turtleneck top and dark blue jeans. A white text overlay at the bottom center reads: 'This aluminium-free deodorant saved my confidence during menopause.' The color palette is muted with greys, blues, and whites, accented by the dark door. The camera is static, capturing her from the chest up, slightly angled.
0:03product close up unwrapping
This scene provides a close-up view of the same woman's hands as she handles a 'Salt & Stone' deodorant stick. Her face is visible in the background, out of focus, suggesting she is still looking at the mirror. The lighting remains bright and even. Her fingers delicately peel back a clear protective film from the top of the deodorant, then twist the base to reveal the solid product. The deodorant stick is light beige with black text, featuring 'SALT & STONE' prominently. The background includes glimpses of the bathroom's white walls and parts of the dark door. A white text overlay at the top center reads: '48-hour odor protection that actually lasts'. The color palette emphasizes the neutral tones of the product against the soft-focus background and her fair skin. The camera is static and zoomed in on the product.
0:07confidence pose mirror
The camera returns to a medium shot of the woman in the bathroom, similar to the first scene. She is adjusting the neckline of her grey turtleneck top with both hands, pulling it slightly away from her skin, then she smooths her top down over her midsection. Her posture is confident, and she subtly smiles, conveying comfort and satisfaction. The background elements – white walls and the dark slatted door – are consistent. The bright, even bathroom lighting illuminates her. A white text overlay at the bottom center reads: 'Gentle on skin, tough on body odor'. The color palette remains muted with greys, blues, and whites. The camera is static, capturing her from the chest up, slightly angled, showing her reflection.
0:10second deodorant application mirror
This scene is a direct continuation of the woman's routine, captured in a medium shot, again reflected in the bathroom mirror. She repeats the action of applying the light grey deodorant stick to her raised left armpit. Her right arm is lifted high, and she maintains a focused, neutral expression while looking at her reflection. The familiar bathroom setting with white walls and the dark door is visible. The bright and even lighting continues. Another white text overlay appears at the bottom center, stating: 'Prebiotics support odor balance'. As she finishes applying the product, a new text overlay appears over the previous one, reading: 'Seaweed extracts & hyaluronic acid moisturize the skin'. She then lowers her arms, smooths her top, and looks pleased. The color palette remains consistent with the greys, blues, and whites. The camera is static.
0:14deodorant ingredients sky
The scene shifts dramatically to an extreme close-up of the deodorant stick held against a vibrant, clear blue sky. The product is seen from a slightly low-angle perspective, with the sun brightly illuminating it from behind and slightly to the side, creating soft highlights on the plastic surface. The label with the ingredients list is clearly visible, written in small black text on the light beige body of the stick. The top cap is slightly lighter in color than the main body. The focus is entirely on the product and its detailed information. A white text overlay at the top center reads: 'Aluminum-free and made without alcohol or parabens'. The dominant color palette is the striking contrast between the bright blue sky and the muted beige and grey tones of the product. The camera is static, emphasizing the product details.
0:17product presentation smiling
The final scene returns to a medium shot of the woman in the bathroom, now holding the 'Salt & Stone' deodorant stick directly towards the camera. She is positioned centrally in the frame, slightly to the right, presenting the product with a warm, genuine smile. Her silver-blonde hair frames her face, and her eyes meet the camera, conveying friendliness and conviction. The bathroom background, including the white walls and a glimpse of a light grey towel hanging on a rack, is visible but slightly out of focus, ensuring the woman and the product are the main focus. The bright, even lighting continues to illuminate the scene. A white text overlay at the top center reads: 'Bring back your confidence with a premium deodorant'. The overall color palette maintains the clean, neutral tones established earlier. The camera is static, concluding the video with a direct, confident appeal.
