0:00product hero shot hand held
A close-up shot captures a piece of dark brown and beige jerky-like meat, possibly beef, held delicately between the thumb and forefinger of a person with neatly manicured, light pink fingernails. The meat piece features an irregular shape, showcasing distinct layers of lean dark meat intertwined with lighter, fatty marbling, suggesting a robust texture. In the immediate background, a crumpled sheet of reflective aluminum foil is visible, resting on a dark, speckled countertop that resembles granite or quartz. The scene is brightly and evenly lit, highlighting the intricate textures of the meat and the shiny, crinkled surface of the foil. A subtle hint of a kitchen sink faucet can be observed in the upper left background. Prominent red text overlays appear at the bottom of the frame, first stating, 'TIRED OF THE JUNK?', followed by, 'SNACK ON SOME PURE CLEAN STEAK!'. The camera remains static throughout this shot, emphasizing the product.
0:02man in cap eating product
This medium close-up shot features a man in his late 20s to early 30s, sporting a well-groomed beard and a light green baseball cap with a distinct Minnesota state outline logo on the front. He is dressed in a white collared shirt adorned with small, dark polka dots. The man holds a small, crispy, irregularly shaped piece of the brown and light-colored meat snack close to his mouth, appearing to be in the process of eating it. His facial expression is calm and neutral, with a slight hint of a smile, suggesting enjoyment. The background is a brightly lit, plain white wall, on which a small shelf is visible on the left, holding two baseball caps and other minor decorative items. A portion of a black office chair is partially visible on the right side of the frame. The scene is illuminated by warm, diffuse lighting, preventing any harsh shadows. Red text overlay 'it's just meat and salt' appears near the bottom of the screen, reinforcing the product's simplicity. The camera maintains a static position.
0:05man with mustache reviewing product
A medium close-up shot presents a man with a distinct mustache and a neatly trimmed short beard, engaging directly with the camera. He wears a simple black t-shirt. With a confident and slightly smiling expression, he holds up a long, dark brown and beige piece of the jerky-like meat product to the left side of his face, clearly showcasing it. The background is an understated off-white wall, featuring a prominently displayed framed picture. This artwork appears to be a dark, classic-style painting, possibly an iconic piece like 'Nighthawks' by Edward Hopper, depicting individuals in a diner setting at night. The scene benefits from soft and even lighting, which avoids creating any harsh shadows. Red text overlays dynamically appear on the screen, first stating, 'this is the most delicious thing', followed by an emphatic, 'I swear to God'. The shot remains static, allowing the viewer to focus on the man's reaction and the product.
0:07older man breaking product
This close-up shot focuses on an older man, distinguished by his bright white, full head of hair and a thick, long white beard. He is dressed in a light blue, textured t-shirt. The man holds a small, rectangular piece of the meat snack directly in front of him, using both hands. His primary action is to break the piece in half, which he does with visible effort, demonstrating its crispy and brittle texture. His facial expression is highly animated, with his mouth open as if he is speaking or making a sound, emphasizing the audible 'crack' of the snack. The background consists of two closed light brown wooden doors, which could be cabinetry or a closet, providing a warm and neutral backdrop. The lighting is even and bright, clearly illuminating his face and the product. Red text overlays appear dynamically as he performs the action: 'listen to it', 'you can hear it', and finally, a large, impactful 'CRACK' as the snack breaks. The shot remains static.
0:12man in cap eating from bag
A medium close-up shot captures the same man from a previous scene, identified by his light brown baseball cap worn backwards and a red t-shirt, accessorized with a visible silver chain necklace. He holds an opened bag of "Carnivore Snax" in his left hand, presenting the product branding clearly to the viewer. In his right hand, he holds a small, irregularly shaped piece of the meat snack, bringing it towards his mouth to take a bite. His gaze is directed towards the camera with a focused and attentive expression, indicating he is engaged with the audience. The background is an indoor setting with a white door on the left and a wall adorned with multiple small clocks or gauges arranged in a cluster on the right, adding a unique texture. The lighting is direct but slightly subdued compared to earlier scenes. A red text overlay, 'little chips', appears as he eats, accompanied by audible crunching sounds, enhancing the sensory experience. The camera remains static.
0:16man eating in room with taxidermy
This quick medium shot shows a man enthusiastically biting into a large piece of the meat snack. He wears a light-colored, sleeveless t-shirt and a dark blue and white baseball cap. His mouth is wide open, indicating a hearty bite. The background is distinctly decorated with taxidermy: a mounted black bear bust is prominently displayed on the left, resting on a rocky base. To the right, large deer antlers and a deer skull are mounted on a light green wall, establishing a rustic or hunting-themed environment. The scene is illuminated by bright and even lighting, ensuring all details are clear. The man's facial expression conveys intense enjoyment and satisfaction from eating the snack. The shot is static and brief.
0:17man with glasses eating product
A medium close-up shot features a man with dark hair, a neatly trimmed beard, and distinctive black-framed glasses. He is wearing a dark gray t-shirt. He holds a piece of the meat snack to his mouth and bites into it, with a contemplative or slightly surprised expression, momentarily closing his eyes as he savors the taste. In the lower right corner of the frame, a white open notebook is visible on a flat surface, suggesting he might be working or taking notes. The background is a plain, light-colored wall with a closed light brown wooden door on the right side. The scene is lit with soft and natural lighting, creating a calm atmosphere. The shot is static and quick.
0:18man with taxidermy asking question
This rapid medium shot features the same man from Scene 6, wearing a light-colored sleeveless t-shirt and a dark blue and white baseball cap. He holds a small, crinkled piece of the meat snack in his fingers, gesturing with it as he looks directly at the camera and speaks. His expression is friendly and engaging, conveying a sense of curiosity or a rhetorical question. The background is identical to Scene 6, featuring the mounted black bear taxidermy bust on the left and deer antlers/skull on the light green wall, maintaining the rustic ambiance. Bright, even lighting illuminates the scene. A red text overlay, 'why didn't I find this stuff sooner', appears below him, reinforcing his spoken thought. The shot is static and very brief.
0:19man in cap adjusting hat
A quick medium close-up shot presents the man from Scene 5, identifiable by his light brown baseball cap worn backwards and a red t-shirt with silver chain necklaces. He holds an opened bag of "Carnivore Snax" in his left hand, while his right hand is raised to the back of his head, adjusting his cap. He looks directly at the camera with a confident, slightly smug smile, conveying a sense of self-assuredness or agreement. The background remains the same indoor setting, featuring a white door on the left and a cluster of clocks or gauges on the right-hand wall. The scene is illuminated by direct lighting. A red text overlay 'oh yeah' appears below him, emphasizing his positive affirmation. The shot is static and brief.
0:20older man affirming product
This close-up shot features the older man from Scene 4, with his distinctive white hair and long white beard, wearing a light blue textured t-shirt. He holds a small, rectangular piece of the meat snack up in his left hand, gesturing subtly with it as he speaks directly to the camera. His facial expression is highly engaging and enthusiastic, marked by an open-mouthed smile, emphasizing his positive message. The background consists of the familiar light brown wooden doors, providing a consistent backdrop. The lighting is bright and even, ensuring clarity of his features and the product. A red text overlay, 'It's all you need', appears below him, reinforcing his statement about the product's sufficiency. The shot is static, focusing on his persuasive delivery.
0:22man in hoodie disbelief
A medium close-up shot displays a man with short brown hair and a short beard, dressed in a black hoodie featuring a white graphic print. He looks directly at the camera with a surprised and slightly disbelieving expression, his mouth open as if speaking emphatically in reaction to something. A black microphone, equipped with a foam pop filter, is positioned in front of him, slightly to the left, indicating a recording or streaming setup. In the background, a light gray wall is visible, adorned with several framed items and flags, suggesting a personalized space. A portion of a green office chair is partially visible behind him. The scene is illuminated by soft, front-facing lighting. A red text overlay 'no way' appears below him, summarizing his apparent reaction. The shot is static and very brief.
0:23man with taxidermy praising product
This brief medium shot features the man from Scenes 6, 8, and 12, wearing a light-colored sleeveless t-shirt and a dark blue and white baseball cap. He holds a small piece of the meat snack in his fingers, showing it to the camera with a satisfied, appreciative smile. He appears to be speaking, expressing his positive opinion. The background is the same familiar setting with the mounted black bear taxidermy bust and deer antlers/skull on a light green wall, maintaining the rustic environment. Bright, even lighting illuminates the scene. A red text overlay 'that is awesome' appears below him, encapsulating his positive sentiment. The shot is static and quick.
0:24bald man discussing protein
A medium close-up shot shows a bald man with a full, neatly trimmed reddish-brown beard. He is wearing a vibrant teal or bright blue athletic t-shirt, which has a small black Under Armour logo situated on the upper left chest. He holds a piece of the meat snack in his right hand, bringing it towards his mouth while looking intently and directly at the camera, conveying information. His facial expression is neutral and focused, suggesting an informative tone. The background is a plain, light-colored wall, possibly in a kitchen or home office environment. The scene is lit by bright, overhead lighting, which creates subtle shadows that define his features. A red text overlay '14 grams of protein' appears below him, highlighting a key nutritional aspect of the product. The shot is static.
0:26man with taxidermy showing fat
This medium shot features the man from Scenes 6, 8, 12, and 14, wearing a light-colored sleeveless t-shirt and a dark blue and white baseball cap. He holds two pieces of the meat snack, carefully separating them to reveal the pronounced fatty marbling within. With a focused gesture, he points to the lighter, fatty portion of the snack with his finger while speaking directly to the camera, emphasizing this particular characteristic. The background remains consistent with previous shots, featuring the mounted black bear taxidermy bust on the left and deer antlers/skull on the light green wall, reinforcing the rugged theme. Bright, even lighting illuminates the scene, making the details of the snack clear. A red text overlay 'look at that fat' appears below him, drawing attention to his demonstration. The shot is static and brief.
0:28older man explaining beef quality
A close-up shot features the older man from Scenes 4, 10, and 15, with his white hair and beard, wearing a light blue textured t-shirt. He holds a larger, more intact piece of the meat snack in his right hand, showcasing its overall composition and quality. He looks directly at the camera and speaks, conveying detailed information about the product's origins. His facial expression is earnest, informed, and trustworthy, aimed at educating the viewer. The background is a plain, light-colored wall, with an overhead light fixture faintly visible in the upper right quadrant of the frame, providing functional illumination. The lighting is bright and even, ensuring clarity. Red text overlay 'nothing but 100% grass-finished beef' appears below him, reinforcing the premium quality he describes. The shot is static, maintaining focus on his informative delivery.
0:31man in cap discussing farming practices
A medium close-up shot captures the man from Scenes 2, 5, 9, and 16, distinguished by his light brown baseball cap worn backwards and a red t-shirt, accented by silver chain necklaces. He holds an opened bag of "Carnivore Snax" in his left hand, and a small piece of the meat snack in his right. He gestures expressively with both the snack and the bag as he speaks directly to the camera, conveying information about the brand's ethical practices. His expression is confident, passionate, and persuasive, emphasizing the company's integrity. The background is the same indoor setting, featuring a white door on the left and a cluster of clocks or gauges on the right-hand wall. The lighting is direct, creating clear visibility. Red text overlays appear dynamically: 'and they just do things the right way', followed by 'REGENERATIVE FARMING', and then 'it's not mass-produced', highlighting key brand messages. The shot is static, focusing on his enthusiastic explanation.
0:36man with taxidermy eating on the go
This brief medium shot features the man from Scenes 6, 8, 12, 14, and 17, wearing a light-colored sleeveless t-shirt and a dark blue and white baseball cap. He holds a piece of the meat snack to his mouth and takes a satisfying bite, his expression indicating casual enjoyment. The background is the familiar setting with the mounted black bear taxidermy bust on the left and deer antlers/skull on the light green wall, maintaining the outdoorsy aesthetic. Bright, even lighting illuminates the scene. A red text overlay 'snack on-the-go' appears below him, suggesting the convenience of the product. The shot is static and quick.
0:37older man detailing nutrition
A close-up shot features the older man from Scenes 4, 10, 15, and 18, with his white hair and beard, wearing a light blue textured t-shirt. He holds a piece of the meat snack in his left hand, gesturing subtly as he speaks directly to the camera, emphasizing the significant nutritional benefits of the product. His expression is earnest, trustworthy, and informative, aiming to educate the audience. The background is a plain, light-colored wall, with an overhead light fixture faintly visible. The lighting is bright and even, ensuring his features and the product are clearly seen. Red text overlays appear dynamically: 'you get great protein', followed by 'great fat content', reinforcing the nutritional value. The shot is static, maintaining focus on his persuasive and educational delivery.
0:39man in cap enthusiastic taste review
A medium close-up shot features the man from Scenes 2, 5, 9, 16, and 19, wearing a light brown baseball cap backwards and a red t-shirt with silver chain necklaces. He holds an opened bag of "Carnivore Snax" in his left hand, and gestures animatedly with his right hand as he speaks enthusiastically to the camera, promoting the product's natural taste. His expression is highly animated and persuasive, characterized by a wide, confident smile and direct eye contact, aimed at convincing the viewer. The background is the same indoor setting, featuring a white door on the left and the cluster of clocks or gauges on the right-hand wall. The lighting is direct, ensuring clear visibility. Red text overlays appear dynamically to reinforce his message: 'you will like this', 'I promise you', 'because', and finally, 'it just tastes natural', emphasizing the authentic flavor. The shot is static, capturing his high-energy endorsement.
0:42animated product advertisement
The scene transitions to a dynamic animated graphic. The background is a clean, off-white color, contrasted by vibrant red, jagged 'blood splash' or 'ripped paper' effects along both the top and bottom borders, with additional scattered red specks across the middle area of the screen. In the central part of the screen, the brand name 'CARNIVORE SNAX' is displayed in bold, distressed dark grey text. Directly beneath this, a prominent rectangular red button is featured, containing the white text 'SHOP CARNIVORE SNAX'. Three distinct packages of 'CARNIVORE SNAX' products are angled and appear to float upwards from the bottom of the screen. These packages represent different product varieties: 'New York Strip', 'Chicken Slider', and 'Brisket'. Each package is primarily beige with bold red accents and dark text, clearly stating 'ONLY 2 INGREDIENTS' and specifying either 'BEEF & SALT' or 'CHICKEN & SALT', further noting '100% GRASS FED & FINISHED BEEF' or 'PASTURE RAISED'. The overall color palette is dominated by red, off-white/beige, and dark grey, creating a strong visual impact.
