0:00man with product shelves
The scene opens with a medium shot of a smiling man holding a brown RYZE Mushroom Coffee pouch. He stands in a rustic room with wooden walls and shelves on both sides, entirely filled with numerous brown RYZE Mushroom Coffee pouches. A window with bright natural light is visible behind him to the right, highlighting his figure. The lighting is warm and natural, casting soft shadows. The overall color palette is earthy, dominated by the rich browns of the wood and product packaging, contrasting with the man's teal t-shirt. White text overlay 'This is what would happen' appears at the bottom center of the screen.
0:01shelves of product pouches
This is a close-up shot focusing on wooden shelves completely stocked with numerous dark brown pouches of 'RYZE Mushroom Coffee'. Each pouch features a prominent orange and brown mushroom design, creating a repetitive pattern across the frame. The shelves are well-lit, showing the texture of the wood and the matte finish of the product packaging. The background is a slightly blurred continuation of the shelves. Yellow text 'RYZE blind' is overlaid at the bottom center, continuing from the previous scene's text.
0:03man with open product box
The man from the first scene is now in a different, rustic log cabin-style living room. He is smiling widely, holding an open 'RYZE' branded box towards the camera, showcasing various product packages inside. The box has a green nature-themed interior print. In the background, there's a cozy living space with wooden walls, a stone fireplace, and a brown leather sofa. Bright natural light comes from a large window to the left. The scene has a warm, inviting atmosphere. Yellow text 'during their Holiday Sale.' is overlaid at the bottom center.
0:04hand placing product on shelf
A close-up shot shows a hand carefully placing a brown 'RYZE Mushroom Coffee' pouch onto a clean, white shelf. The background is blurred, suggesting more shelves or a minimalist storage area. The lighting is soft and even, highlighting the product and the hand. The color palette is simple, with the dark brown of the pouch providing a contrast against the white shelf. Yellow text 'And honestly, you should.' is overlaid at the bottom center.
0:06box delivery at doorstep
This is a point-of-view shot from inside a house, looking out through an open front door onto a wooden porch. Two hands reach down to pick up a brown 'RYZE' delivery box that rests on a patterned doormat. The box features the prominent orange and brown mushroom logo. Beyond the porch, a green lawn and potted plants are visible, illuminated by bright daylight. The overall mood is anticipation and excitement. Yellow text 'Day 1. Your box arrives.' is overlaid at the bottom center.
0:08open product box on table
An overhead shot captures an open 'RYZE' branded box sitting on a rustic wooden table. The box is filled with an assortment of 'RYZE' products: larger pouches, smaller sachets, and a wooden scoop. The interior of the box displays a green, lush, nature-inspired print. A white mug and a decorative basket are partially visible on the table to the right, hinting at a kitchen or dining setting. The lighting is bright and natural, creating a clean and inviting product display. Yellow text 'You realize you didn't just get coffee,' is overlaid.
0:10hand holding latte topper jar
A close-up shot shows a hand holding a clear glass jar of 'RYZE Latte Topper Cinnamon Vanilla Sweetener' against a softly blurred background of warm, glowing bokeh lights, reminiscent of a Christmas tree. The jar has a white label with minimalist branding and a cute illustration. The lighting is warm and festive, creating a cozy and inviting atmosphere. The color palette is centered around the golden brown of the powder, the white label, and the warm yellow and orange of the bokeh. Yellow text 'you tear into the Latte Topper, which you got for FREE,' is overlaid.
0:14kitchen counter with products
A wide shot displays a bright, modern kitchen counter adorned with an abundance of 'RYZE' products. Various pouches (brown, white, and red), boxes, and sachets are scattered across the white countertop and arranged on floating wooden shelves above. Several wooden measuring spoons are also artfully placed on the counter. A large window provides ample natural light, making the kitchen appear clean and spacious. The overall color palette is warm and inviting, with dominant whites, natural wood tones, and the vibrant colors of the packaging. Yellow text 'and suddenly, your kitchen feels like a high-end cafe.' is overlaid.
0:17man drinking holiday coffee
The man from earlier scenes is shown in a medium shot, wearing a festive red Santa hat and a green, red, and white Christmas sweater with reindeer and tree patterns. He sips from a 'RYZE' branded mug, a content smile on his face as he looks off-camera to the right. In the blurred background, a warm, crackling fireplace and a decorated Christmas tree with twinkling lights contribute to a cozy holiday ambiance. A 'RYZE Mushroom Coffee' pouch is visible on the wooden table in the foreground. Yellow text 'You're drinking holiday magic, but without the sugar crash.' is overlaid.
0:21week 1 graphic overlay
A stylized graphic overlay fills the center of the screen: a vibrant red, irregularly shaped badge with a black circular center. White text 'WEEK 1' is clearly legible within the black circle. The background is a soft, out-of-focus blur of warm tones, making the graphic stand out. The lighting is neutral, ensuring clarity of the text and graphic. The overall aesthetic is clean and modern, serving as a transitional element.
0:21man serious with mug b&w
The scene is presented in black and white. It features a close-up of the man from previous scenes, drinking from a plain white mug with a serious, almost strained expression. He looks directly at the camera, his blue eyes piercing. After taking a sip, he raises his right index finger, emphasizing a point. The background is dark and out of focus, drawing full attention to his face and gesture. The high contrast of the black and white cinematography enhances the dramatic mood. Yellow text 'Usually, this is where you're stuck drinking sludge at your in-laws' house, but not this year.' is overlaid.
0:26coffee travel set on table
A static, medium shot captures a flat lay of three 'RYZE' product sachets on a rustic wooden table. Two are dark brown 'Mushroom Coffee' sachets (medium roast and dark roast), and one is a white 'Superfood Creamer' sachet. A white mug with coffee and a silver spoon are also on the table. In the softly blurred background, a sunlit window reveals a potted plant, suggesting a cozy home setting. The lighting is bright and natural, creating a fresh and clean aesthetic. Yellow text 'You pull out the Coffee Travel Set and Peppermint Mocha.' is overlaid.
0:29hand holding creamer pouch
A close-up shot focuses on a hand holding a vibrant red 'RYZE Superfood Creamer Peppermint Mocha' pouch. The pouch features a swirling white liquid splash design, indicating creaminess. The background is a bright, indistinct blur of white light, ensuring the product is the sole focus. The lighting is clear and highlights the product's colors and details. The color palette is dominated by the bold red of the pouch and the white splash. No text is overlaid in this brief shot.
0:30tired woman on couch b&w
The scene is in black and white. A medium shot features a young woman sitting on a grey fabric couch, looking off-camera with a tired or pensive expression. Her blonde hair is casually styled, falling around her shoulders. The lighting is soft but slightly high-key, enhancing the black and white contrast and emphasizing her features. The background is blurred, focusing all attention on her. Yellow text 'While everyone else is tired and bloated,' is overlaid at the bottom center.
0:31bloated man selfie b&w
This black and white shot is a mirror selfie taken by a man. He is bald with a salt-and-pepper beard, wearing a plain grey t-shirt. He lifts his t-shirt to expose his bare stomach, which appears slightly bloated, as he looks at his phone with a somewhat tired expression. The bathroom setting is suggested by the mirror and the white, tiled background. The lighting is typical indoor bathroom lighting, creating an even, direct illumination. The scene aims to depict discomfort. No text is overlaid in this brief shot.
0:32hands holding product sachets
A close-up shot shows two hands, likely female, holding up three 'RYZE' product sachets in a fan-like arrangement. The sachets include dark brown 'Mushroom Coffee' (medium roast), black 'Mushroom Coffee' (dark roast), and white 'Superfood Creamer'. The background is a bright, softly blurred white, making the products stand out. The lighting is even and bright, highlighting the packaging details. The color palette centers around the earthy tones of the coffee and the clean white of the creamer. Yellow text 'you have your medium roast, dark roast and creamer sachets right in your pocket.' is overlaid.
0:37week 2 graphic overlay
A stylized graphic overlay similar to the 'WEEK 1' graphic appears, featuring a red, irregularly shaped badge with a black circular center. This time, the black circle is empty, implying a continuation of the narrative. The background is a soft, out-of-focus blur of indistinct tones, providing a neutral backdrop for the graphic. The lighting is consistent, ensuring the graphic's visual impact. This acts as another transitional interlude.
0:37man shocked at laptop
A medium close-up shot focuses on the man from previous scenes, seated at a desk and looking intensely shocked at a laptop screen. His eyes are wide open, and his mouth is slightly agape in surprise. He is wearing a blue t-shirt. The background is dark and office-like, with a door partially visible. The lighting is focused on his face and the screen, highlighting his expression. Yellow text 'Week 2. You check your bank account and realize the math doesn't add up.' is overlaid.
0:41fireplace product display
A beautifully composed still life shot of various 'RYZE' products arranged on a wooden coffee table in front of a warm, flickering fireplace. A large red 'RYZE Superfood Creamer' pouch is central, flanked by a jar of 'RYZE Latte Topper' and two small 'RYZE Mushroom Coffee' sachets. A cozy knit blanket and a ceramic mug with a spoon add to the inviting ambiance. The room has wooden walls and a bookshelf visible in the background. The warm glow of the fire provides the main light source, creating a comfortable and luxurious atmosphere. Yellow text 'You got the Topper, the Peppermint Mocha, and the Travel Set...' is overlaid.
0:44store display 40 percent off
A wide shot of a retail store display featuring numerous 'RYZE' products. Several shelves are stacked with brown 'RYZE' boxes, and various pouches are visible in the background. A large white banner hangs above the display, prominently announcing '40% OFF' in dark brown text. The store environment is well-lit and appears tidy, with other products and shelves partially visible. The overall color scheme is warm, with natural wood tones and the brand's brown and orange palette. Yellow text 'but you paid 40% less than usual.' is overlaid.
0:47man in balaclava with products
A striking close-up shot of the man, now wearing a black balaclava that covers his face except for his eyes and mouth. He stares intensely, almost menacingly, directly into the camera. He is surrounded by various 'RYZE' product pouches and boxes, positioned on a wooden table. The background is dimly lit and out of focus, enhancing the focus on his masked face and the products. The lighting is direct, creating sharp shadows and emphasizing the serious, almost 'illegal' mood. Yellow text 'It feels illegal.' is overlaid.
0:48stressed man at desk with chart
A medium shot captures a man looking stressed and overwhelmed at an office desk. He holds his head in his hands, his face etched with worry, as he looks at a laptop displaying a financial spreadsheet with negative numbers and a downward trend graph. A whiteboard in the background has 'Q4 PROFIT TARGETS' crossed out with a large red 'X'. On the desk, a 'RYZE Mushroom Coffee' pouch, a calculator, documents, and a coffee cup are scattered. The lighting is bright office lighting, accentuating the starkness of his situation. Yellow text 'This deal is terrible for our profit margins,' is overlaid.
0:51happy man typing on laptop
The man from earlier scenes (in the teal shirt) is shown in a medium shot, happily typing on a laptop, smiling broadly. A 'RYZE Mushroom Coffee' pouch and a ceramic mug are positioned next to his laptop on a wooden surface. The background is a warm, cozy living room with wooden walls and a sofa, suggesting a comfortable, at-home work environment. Bright, natural light from a window illuminates the scene from the right. The color palette is warm and inviting. Yellow text 'but it's amazing for you.' is overlaid.
0:54product bundle on white surface
An overhead shot presents a neatly arranged collection of 'RYZE' products on a clean, white surface. It includes two large brown 'Mushroom Coffee' pouches, one white 'Superfood Creamer' pouch, one red 'Superfood Creamer' pouch, two wooden scoops, and a small wooden pot. Three small sachets are also visible. The background is a plain red wall, providing a striking contrast to the white surface and the products. The lighting is bright and even, creating a clear and attractive product display. Yellow text 'But listen, once the Travel Sets are gone, this bundle disappears.' is overlaid.
0:56man hugging product pouch
A warm, medium close-up shot features the man from previous scenes, now wearing a grey knit sweater. He is smiling softly, looking down and to the left, as he gently holds a 'RYZE Mushroom Coffee' pouch close to his chest with both hands. Bright, soft sunlight streams in from behind him, creating a beautiful rim light and a bright, blurred background. The overall mood is affectionate and content. The color palette is soft and warm, emphasizing comfort. No text is overlaid in this shot.
0:57man packing backpack
A medium shot captures the man, dressed in a green t-shirt, kneeling on a wooden floor. He is focused on carefully placing a 'RYZE' product sachet into a brown canvas backpack. In the background, a cozy living room is visible, featuring a stone fireplace with a fire screen, a brown leather armchair, and a wooden bookshelf filled with books. Natural light streams in from a large window. The scene suggests preparedness for travel or daily use. Yellow text 'Tap the link to lock in your 40% OFF' is overlaid.
0:59final product display kitchen
A medium shot showcases a well-lit arrangement of 'RYZE' products on a wooden kitchen counter. A large red 'Superfood Creamer' pouch is central, with a jar of 'Latte Topper', a ceramic mug, a wooden spoon, and three small 'Mushroom Coffee' sachets neatly placed around it. The background is a brightly lit, modern kitchen with white cabinets, a window, and a wooden cutting board, all softly blurred. The lighting is bright and clean, emphasizing the products' appeal. The color palette is fresh and inviting, combining the vibrant reds and browns of the packaging with the natural wood and white kitchen elements. Yellow text 'and all the FREE gifts before we come to our senses.' is overlaid.
