0:00problem setup with graphics The scene opens with a young adult female speaking directly to the camera, framed from the waist up against a plain, brightly lit white wall. The lighting is soft and even, suggesting front-facing studio lights. Animated graphics appear dynamically on the wall to her left as she speaks. Initially, a stylized purple wallet with a gold coin icon floats near her shoulder, then transitions into a full cartoon illustration of a woman in a purple dress holding a smartphone with a 'cashback' interface, surrounded by shopping bags and swirling gold coins. White text overlays, outlined in black, appear sequentially: 'The harsh', 'reality is', 'better deals', 'are out there,', 'you just can't be', 'bothered to search', 'for them...'. A small, black text box labeled 'Paid Actor' is discreetly placed at the bottom center of the frame. The color palette is clean, dominated by the white background, the woman's black top, and the vibrant purples and golds of the animated graphics. The overall mood is engaging and slightly exasperated as the problem is introduced.
0:05solution reveal product demo The scene continues with the same female presenter against the identical plain white wall, illuminated by bright, even lighting. A large, dynamic graphic of a black smartphone featuring the 'Capital One Shopping' app interface is prominently displayed on the left side of the frame. The app's screen continuously scrolls and updates to showcase various offers from different brands. Brands like Uber Eats, Sam's Club, Samsung (with a Galaxy S23 Ultra price drop), DoorDash, Astound (mentioning 'Shop Back to School' deals), Best Buy, HP, Nike (showing a Nike Force 1 Low price drop), and New Balance are visible within the app interface. White text overlays, outlined in black, sequentially highlight key benefits: 'But that is where', 'Capital One Shopping', 'comes into play.', 'It is a free tool', 'that finds', 'coupons', 'and rewards', 'automatically', 'while you shop.', 'But they're', 'not just', 'random offers.', 'There are deals', 'that are', 'personalized', 'to you.'. The 'Paid Actor' label remains visible at the bottom center, and a legal disclaimer 'Exclusive, limited-time rewards offers found 08/05/25. Capital One Shopping consumers may receive rewards offers based on product engagement and shopping behavior.' appears at the very bottom of the screen. The color palette remains clean and bright, contrasting with the dark phone graphic and the colorful app interface elements. The presenter's mood is enthusiastic and informative.
0:18personalized deals highlight The scene maintains the same framing and bright white background. The female presenter is still visible, now pointing an index finger towards the left side of the frame. A new, more focused graphic of a smartphone screen appears, showcasing specific 'top deals' that are personalized. These deals include a 'Peloton Bike' with a discounted price, 'Hilton' offering 'Up to 30% Back', and 'Google Workspace' providing 'Up to $27 Back'. White text overlays, outlined in black, flash on screen: 'See here.', 'These are', 'my top deals', 'today.'. The 'Paid Actor' label and the legal disclaimer ('Exclusive, limited-time rewards offers found 08/04/25. Capital One Shopping consumers may receive rewards offers based on product engagement and shopping behavior.') remain at the bottom of the frame. The overall atmosphere is one of direct recommendation and personalization, with a clear visual emphasis on specific, high-value offers.
0:21call to action talking head The scene tightly frames the female presenter from the waist up against the pristine white wall. All animated graphics have disappeared, leaving only the woman in the spotlight. The lighting remains bright and even. She maintains direct eye contact with the camera, speaking warmly and persuasively. Her hands are clasped loosely in front of her, occasionally making small, open gestures. White text overlays, outlined in black, appear: 'You could be', 'saving more.', 'Download', 'Capital One Shopping', 'today!'. The 'Paid Actor' label is still visible at the bottom center. The color palette is minimalist, emphasizing the presenter and her message. The mood is encouraging and directly prompts the viewer to take action.
The final scene features a solid, dark teal background that fills the entire screen. Centered vertically and horizontally is the Capital One logo. The words 'Capital One' are displayed in a clean, sans-serif white font, with a distinctive red swoosh arching elegantly over the word 'One'. Directly below the main logo, in a slightly smaller, sans-serif white font, is the word 'Shopping'. The overall design is minimal, professional, and clearly branded, serving as a clean and recognizable closing statement. The lighting is uniform across the screen.
