0:00california minimum wage intro The scene opens with an animated graphic featuring a central square frame against a dark teal background with subtle white sparkling particle effects. Inside the square, the background is a solid bright teal. At the top left, the 'attn:' logo appears in white, and at the top right, the 'amazon' logo in white. The main text, in black, is initially partially obscured and then fully revealed, stating: 'In California, the majority of people benefit from a $15 minimum wage are essential or frontline workers.' The words 'benefit from a $15 minimum wage' are highlighted with a blue background. Below the text, an illustration depicts a light yellow bear walking left, positioned between two stylized purple palm trees. In the background, there are red, jagged mountain-like shapes. A small white text source citation appears at the bottom. The overall color palette is vibrant and modern, dominated by teal, red, yellow, and purple, with white accents. The camera is static, focusing on the graphic.
0:05chef illustration text This scene continues the animated graphic style. The background remains the same dark teal with sparkling white particles, and the 'attn:' and 'amazon' logos are still present at the top corners. The central teal square now features a new illustration. A stylized chef is depicted in a blue circular frame, wearing a white chef's hat and coat with a light orange apron, facing away from the viewer, seemingly preparing food with white plates. Around the chef, yellow measuring cups, spoons, and white abstract circular shapes float. Below the illustration, black text appears from the bottom, reading: 'People making our food'. The words 'People making our food' are highlighted with a blue background as they animate into view. The lighting is bright and even, highlighting the clean, modern aesthetic. The color palette emphasizes teal, blue, yellow, and orange, maintaining a playful yet informative tone. The camera remains static.
0:07caregiver illustration text The visual style is consistent: dark teal background with white sparkles, 'attn:' and 'amazon' logos at the top. The central teal square now displays a different illustration within a blue circular frame. It shows two figures, one larger, possibly a parent or caregiver in a light red uniform, embracing or comforting a smaller figure, likely a child. A yellow briefcase and a blue stethoscope float around them, suggesting medical or caregiving professions. Below this, black text animates into view, stating: 'caring for our families'. The words 'caring for our families' are highlighted with a blue background. The overall mood is supportive and empathetic. The color scheme features blue, red, and yellow against the teal. The lighting is soft and diffused. The camera maintains a static, head-on view of the graphic.
0:10grocery worker illustration text This scene follows the established visual template with a dark teal background, sparkling particles, and the 'attn:' and 'amazon' logos. The main teal square presents an illustration within a blue circular frame. A smiling female figure, rendered in light red, holds a white paper grocery bag full of items and a smaller item in her other hand, possibly a coffee cup or small product. She is looking directly out of the frame. Floating around her are white and pink circular shapes. Below the illustration, black text animates, revealing: 'and selling us necessities'. The words 'and selling us necessities' are highlighted with a blue background. The scene conveys a sense of service and daily life. The color palette is bright and inviting, using teal, red, and blue. The camera is static, centered on the graphic.
0:13lowest paid text only The scene maintains the dark teal background with sparkling particles and the 'attn:' and 'amazon' logos. The central teal square now features only text, without a central illustration. Black text animates onto the screen, stating: 'are among the lowest paid in the Golden State.' The phrase 'lowest paid in' is highlighted with a blue background. This text acts as a direct continuation of the previous scenes' points, emphasizing the problem. The visual simplicity draws attention to the strong statement. The color scheme remains consistent, focusing on teal with black and blue text. The lighting is uniform. The camera is static, centered on the informational graphic.
0:15wage increase solution The scene reverts to an illustration within the central teal square, against the familiar dark teal sparkling background and branded logos. This new illustration, also contained within a blue circle, depicts a crowd of stylized red figures, suggesting people or a community. Two purple palm trees are visible behind the crowd, echoing the first scene. In front of the crowd, several bills of money (dollars) are floating, colored in light blue and green. Below this, black text animates into view: 'Raising the minimum wage to $15 would help millions of Californians.' The words 'help millions of Californians' are highlighted with a blue background. This scene shifts from problem to solution. The color palette is bright and positive, using teal, red, blue, green, and purple. The lighting is even. The camera remains static, presenting the full graphic.
0:19amazon impact statement The background shifts to a light gray color within the central square, while the outer background remains dark teal with sparkles, and the 'attn:' and 'amazon' logos are still present. This scene features only text. Black text animates onto the screen, stating: 'Amazon’s employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' The phrase 'the impact of a $15 starting wage' is highlighted with a blue background. This text serves as a direct endorsement or proof point from Amazon's perspective. The color palette is now more muted within the central frame, using light gray, black, and blue. The lighting is flat and even. The camera is static, focusing on the text-based information.
0:23call to action amazon The final scene maintains the dark teal background with sparkling particles. The central square is light gray, matching the previous scene. Black text appears on the screen, instructing: 'Learn more about their position at AboutAmazon.com/15'. The website address 'AboutAmazon.com/15' is highlighted with a prominent blue background. Below this, the text 'SPONSORED BY' appears in smaller black font, followed by the large, distinct black 'amazon' logo. This is a clear call to action and brand reinforcement. The colors are light gray, black, and blue against the teal. The lighting is consistent and even. The camera is static, presenting the final informational and branding screen.
