0:00minimum wage question The scene opens with a visually striking graphic, dominated by a large, square, bright lime green panel centered on the screen. The background is a muted olive green, with subtle, sparkling white particles gently floating upwards, creating a dreamlike effect. The lime green panel features a stylized, dark forest landscape at its bottom, with tall, dark green pine trees reflected in a calm, dark body of water. To the right, a translucent, light blue polygonal cow stands facing left. The main focus is the text 'Why is raising the minimum wage from $10 to $15 good for Minnesotans?' in bold black serif font, with the phrases 'raising the minimum wage' and 'good for Minnesotans?' highlighted in a bright blue rectangular overlay. In the top left corner, the 'attn:' logo is visible in white, and in the top right, the 'amazon' logo is displayed, also in white. A small white text 'Source: nelp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)' is at the bottom center of the lime green panel. The overall aesthetic is clean, modern, and informative.
0:05workers earn money This scene maintains the bright lime green square panel centered on a muted olive green background with upward-floating white particles. The forest and cow elements from the previous scene are now absent. Instead, a central graphic features a dark blue circle from which various US dollar bills (twenty-dollar and hundred-dollar denominations in shades of red and light blue) and golden coins fall downwards. Two stylized human hands, rendered in light blue, are depicted within the blue circle, seemingly interacting with the falling money. The text at the bottom reads 'Because when workers earn more money, they spend that money.' in bold black serif font, with 'earn' and 'spend' highlighted in bright blue rectangular overlays. The 'attn:' and 'amazon' logos remain in the top corners, and the source text is still at the bottom of the lime green panel. The scene conveys a dynamic flow of money, emphasizing economic circulation.
0:10stimulates job growth The visual style continues with the lime green square panel and olive green background, featuring the subtle, sparkling white particles. The central graphic now shows a group of five stylized light blue figures seated around a circular white table, set against a dark blue circle. A vibrant red arrow arcs upwards and to the right above them, signifying growth or progress. Small, light pink circular elements and white stars are scattered around the central graphic, adding a playful touch. The text at the bottom states 'This stimulates businesses and leads to more job growth.' in bold black serif font, with 'job growth' highlighted in a bright blue rectangular overlay. The 'attn:' and 'amazon' logos are present in their usual positions, along with the source text. The scene visually represents the positive economic impact of increased spending, connecting it to business and employment.
0:15good for everyone The scene maintains the same overall aesthetic: a lime green square panel against an olive green background with floating white particles. The central graphic now depicts a large, stylized crowd of light blue figures, packed together within a dark blue circle, suggesting a community or population. On either side of this crowd are dark green pine trees, reminiscent of the forest motif from the first scene. Floating above the crowd are various elements including a large white moon or circle, small pink stars, and animated falling US dollar bills in red and light blue, similar to the money seen earlier. The text reads 'And that's good for everyone in the North Star State.' in bold black serif font, with 'good for everyone' highlighted in a bright blue rectangular overlay. The 'attn:' and 'amazon' logos, along with the source text, remain visible. This scene summarizes the broader societal benefits of the minimum wage increase.
The scene shifts to a large, light grey rectangular panel centered on the screen, against the same muted olive green background with sparkling white particles. The previous animated graphics are gone. The panel is filled with black serif text: 'Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' The phrase '$15 starting wage since 2018' is highlighted with a solid lime green rectangular overlay, matching the color of the panel in previous scenes. The 'attn:' logo is in the bottom left corner in black, and the 'amazon' logo is visible in the bottom right corner, also in black. This scene provides a concrete example and proof point for the presented arguments, linking them directly to Amazon's actions and showing their positive impact.
The final scene features the same light grey rectangular panel centered on the screen, set against the muted olive green background with white sparkling particles. The text on the panel is a call to action: 'Learn more about their position at AboutAmazon.com/15'. The website URL 'AboutAmazon.com/15' is highlighted with a solid lime green rectangular overlay. Below this, the text 'SPONSORED BY' is displayed in smaller black serif font, followed by the prominent 'amazon' logo in black. The 'attn:' logo remains in the bottom left corner in black. This scene serves as a clear directive for viewers to find more information, reinforcing Amazon's brand and position on the topic.
