0:00intro phone cases pattern A dynamic overhead shot features multiple dark green phone cases, speckled with lighter flecks, arranged in a repeating diagonal pattern against a vibrant gradient background that shifts from bright green to aqua blue. The cases are uniformly shaped, resembling iPhone 6/7/8 series models. White text overlays the cases: "YOUR PHONE CASES DON'T HAVE TO BE MADE OUT OF PLASTIC ANYMORE", centered in three distinct lines, each within a semi-transparent light green rectangular box. In the top right corner, the white "GREENMATTERS" logo is prominently displayed. The overall mood is clean, modern, and environmentally conscious. The camera is static, focusing on the pattern.
The scene transitions to a lush, vibrant green field of tall grass, swaying gently in a soft breeze. Sunlight filters through the blades, creating natural highlights and shadows that add depth to the verdant landscape. The camera is positioned at ground level, looking up slightly, capturing the natural movement of the grass. The same white text overlay "YOUR PHONE CASES DON'T HAVE TO BE MADE OUT OF PLASTIC ANYMORE" is centered in three light green rectangular boxes, superimposed over the natural background. The white "GREENMATTERS" logo remains in the top right corner. The lighting is bright and natural, evoking a sense of freshness and nature.
0:02intro purple cases pattern This scene is an overhead shot, similar to the first, but featuring multiple light lavender (light purple) phone cases. These cases are also speckled with subtle lighter flecks and arranged in a repeating diagonal pattern. The background is a soft gradient, transitioning from pink on the left to purple on the right, providing a gentle contrast to the cases. The white text overlay "YOUR PHONE CASES DON'T HAVE TO BE MADE OUT OF PLASTIC ANYMORE" is centered in three light green rectangular boxes, maintaining consistency with previous scenes. The white "GREENMATTERS" logo is visible in the top right corner. The overall aesthetic is clean and modern, emphasizing variety in product colors.
0:03intro purple flowers text A close-up shot focuses on vibrant purple flowers with delicate petals, set against a soft, out-of-focus green background. The lighting is natural and diffuse, highlighting the intricate details of the flowers. The scene evokes a sense of natural beauty and tranquility. The same white text overlay "YOUR PHONE CASES DON'T HAVE TO BE MADE OUT OF PLASTIC ANYMORE" is centered in three light green rectangular boxes. The white "GREENMATTERS" logo is in the top right corner. The shallow depth of field draws attention to the foreground elements, creating a peaceful and organic atmosphere.
0:04intro apple being cut A close-up shot shows two hands, with light to medium skin tone, holding a dark red apple. A dark grey object, resembling a knife or a tool, is shown partially slicing into the apple, positioned centrally in the frame. The background is a soft, light blue-purple gradient, creating a clean and minimalist environment that draws focus to the action. The lighting is even and bright, clearly illuminating the apple and hands. The white text overlay "YOUR PHONE CASES DON'T HAVE TO BE MADE OUT OF PLASTIC ANYMORE" is centered in three light green rectangular boxes. The white "GREENMATTERS" logo is in the top right corner.
A single, sleek dark red phone case falls and bounces gently on a smooth, light blue surface. The case appears to be made of a flexible, matte material. The lighting is soft and even, creating subtle shadows that give depth to the scene. The "YOUR PHONE CASES" text briefly appears but quickly vanishes, leaving only the "GREENMATTERS" logo in the top right corner. The minimal background keeps the focus entirely on the phone case and its material properties, implying durability and perhaps a soft texture.
0:06row of phone cases Six different colored phone cases (black, deep blue, forest green, lavender, dark red, and white) are neatly arranged in a straight line, standing upright on a clean, pristine white surface. Each case features a subtle speckled texture, indicative of its material composition. The camera is positioned at a slight low angle, looking up at the cases, which are sharply in focus. The background is an expansive, clean white, ensuring no distractions. The lighting is bright and even, highlighting the vibrant colors and texture of each case. The "GREENMATTERS" logo is consistently displayed in the top right corner.
0:07hand holding soil part1 A close-up shot captures an open hand, with a light skin tone, gently holding a small mound of dark, rich soil, which slowly sifts and falls through the fingers. The soil appears earthy and organic, with visible small particles and bits of organic matter. The background is a soft, light blue, slightly out of focus, creating a clean and minimalist backdrop. The lighting is soft and even, highlighting the texture of the soil and the movement of it falling. The white "GREENMATTERS" logo is in the top right corner. Text begins to appear: "PELA HAS DEVELOPED A LINE OF PHONE CASES THAT DECOMPOSE".
0:10phone cases on compost An overhead shot shows a stack of four phone cases in various colors (black, red, purple, and a light blue/green) resting on a bed of light brown wood shavings or compost material. The cases are slightly textured and each has a subtle embossed "pela" logo. The wood shavings are finely textured, creating an organic, earthy feel. The background is a muted, light blue, focusing attention on the product and its compostable association. The lighting is soft and natural, emphasizing the product's eco-friendly message. The white "GREENMATTERS" logo is in the top right corner. The text "PELA HAS DEVELOPED A LINE OF PHONE CASES THAT DECOMPOSE IN ANY INDUSTRIAL OR BACKYARD COMPOST" is fully visible in three light green rectangular boxes.
0:14phone being inserted into case A medium close-up shot focuses on a person's hands (likely female, given the slender fingers and general appearance) as they carefully insert a black-screened smartphone into a light lavender Pela phone case. The person is wearing a black and white striped top. The background is a softly blurred outdoor patio scene with hints of green foliage and light-colored furniture, suggesting a casual, everyday setting. The lighting is bright and natural. The camera performs a slow push-in, bringing the action closer. The white "GREENMATTERS" logo is in the top right. The text "PELA HAS DEVELOPED A LINE OF PHONE CASES THAT DECOMPOSE IN ANY INDUSTRIAL OR BACKYARD COMPOST" is still visible, centered in light green rectangular boxes.
A wide shot reveals a distressing scene of a sandy beach heavily polluted with countless plastic bottles and various other plastic debris scattered across the foreground. The ocean stretches into the background under a bright, slightly overcast sky, with gentle waves breaking near the shore. The sheer volume of waste is overwhelming, conveying a strong sense of environmental degradation. The lighting is natural and bright, harshly illuminating the extent of the pollution. The white text "IT'S AN ECO-FRIENDLY ALTERNATIVE TO TRADITIONAL PLASTICS" is centered in light green rectangular boxes. The upper right corner displays "LEARN GREEN", then transitions to "LIVE GREEN", and finally "GREENMATTERS" as the scene progresses.
0:20phone cases swapping An overhead, slightly angled shot shows two Pela phone cases initially: a pink one on the left and a white one with an embossed "SAVE THE WAVES" logo on the right, both resting on a warm, light brown wooden surface. Throughout the scene, these cases are rapidly swapped out for different colors and designs, showcasing a variety of options including mint green, lavender (with "BE THE CHANGE" embossed), lime green, dark grey (with "LEAD THE WAY" embossed), and a dark red. The camera is static, focusing on the cases as they are exchanged. The text "PELA CASE IS DURABLE AND FLEXIBLE" is centered in a light green rectangular box at the bottom of the frame. The "GREENMATTERS" logo is in the top right corner. The lighting is bright and even, highlighting the product colors and textures.
A medium shot, from the waist down, features a person (appears to be male, based on clothing and hand size) wearing a blue and white plaid long-sleeved shirt and casual khaki pants. The person's right hand reaches into their front pocket, pulls out a dark red phone with a matching case, briefly checks it, and then smoothly slides it back into the pocket. The background is a softly blurred, neutral indoor or semi-outdoor setting, possibly a glass partition or wall, keeping the focus on the person and the phone. The lighting is even and practical. The white text "THEY'RE ALSO STYLISH AND COME IN A VARIETY OF COLORS" is centered in light green rectangular boxes. The "GREENMATTERS" logo is in the top right.
0:34flax straw shive pouring An overhead, close-up shot focuses on a stream of light brown, finely ground organic material (flax straw shive) being poured from a metal container, positioned at the top left of the frame, onto a flat, matte grey surface. The material cascades down, forming a growing pile, with individual particles scattering around the base. The texture of the shive is granular yet soft. The lighting is bright and uniform, emphasizing the raw material. The white text "THE CASES ARE MADE OUT OF A UNIQUE STARCH-BASED BIOPOLYMER MIXED WITH NATURAL SHOCK ABSORBING FLAX STRAW SHIVE" is centered in three light green rectangular boxes. The upper right corner displays "LEARN GREEN", then transitions to "LIVE GREEN", and finally "GREENMATTERS". The camera is static.
0:40bowl of flax straw shive An overhead shot shows a light pink bowl, filled to the brim with the light brown, finely ground organic material (flax straw shive) from the previous scene. The texture of the material is clearly visible, forming a uniform, earthy surface within the bowl. The bowl itself is positioned centrally, creating a clean composition against a soft, light blue background. The lighting is bright and even, reinforcing the natural aspect of the product. The white text "THE CASES ARE MADE OUT OF A UNIQUE STARCH-BASED BIOPOLYMER MIXED WITH NATURAL SHOCK ABSORBING FLAX STRAW SHIVE" is centered in light green rectangular boxes. The "GREENMATTERS" logo is in the top right corner.
0:41manufacturing process A close-up shot focuses on an industrial molding machine in operation. The scene shows the intricate metallic parts of the machine, with a light-colored phone case visible in the process of being molded or ejected. Mechanical components, bolts, and clamps are clearly visible, conveying the manufacturing process. The lighting is practical, typical of an industrial setting. The white "GREENMATTERS" logo is in the top right. The text "AND ARE MANUFACTURED ETHICALLY IN CANADA" is centered in light green rectangular boxes. The camera is static, providing a clear view of the machinery.
An extreme close-up shot focuses on a light purple phone case as it is being embossed. The camera slowly zooms out. The text "LEAD THE WAY" is clearly pressed into the surface of the case, showing intricate detail and depth. The case has a slightly textured, matte finish. The background is blurred, industrial-looking, suggesting a manufacturing environment. The lighting is precise, highlighting the embossed text. The white "GREENMATTERS" logo is in the top right corner. The text "AND ARE MANUFACTURED ETHICALLY IN CANADA" appears briefly, then transitions to "THEY'RE CURRENTLY AVAILABLE FOR IPHONES 5 THROUGH 8 PLUS WITH CASES FOR THE IPHONE X AND SAMSUNG S7 COMING SOON".
0:49phone into case seated An overhead close-up shot captures a person's hands (likely female, with slender fingers) as they carefully insert a white-backed smartphone into a light mint green Pela phone case. The person is seated, wearing a grey and white striped dress and a blue denim jacket. The background is a soft, light brown, suggesting a floor or table. The lighting is bright and even. The white "GREENMATTERS" logo is in the top right. The text "THEY'RE CURRENTLY AVAILABLE FOR IPHONES 5 THROUGH 8 PLUS WITH CASES FOR THE IPHONE X AND SAMSUNG S7 COMING SOON" is centered in light green rectangular boxes.
A close-up shot of a blue globe shows a finger, with light skin tone, gently touching a location on the continent of Australia. The globe is richly detailed with political boundaries and geographical features in various colors (green, yellow, brown). The camera slowly pans across the globe, revealing more details of the earth's surface. The background is softly blurred, possibly an outdoor setting with green foliage. The lighting is bright and natural. The white text "HERE'S TO A PLASTIC-FREE FUTURE" is centered in light green rectangular boxes. The upper right corner displays "LEARN GREEN", then transitions to "LIVE GREEN".
0:56white case in nature A close-up shot features a hand (likely female, with slender fingers) gently holding a white, speckled Pela phone case with a phone inserted, amidst a soft, blurred background of light green and white dried grasses or natural foliage. The case is angled slightly, showing its texture. The lighting is soft and natural, creating an ethereal, organic feel. The white text "HERE'S TO A PLASTIC-FREE FUTURE" is centered in light green rectangular boxes. The upper right corner displays "LIVE GREEN", then transitions to "GREENMATTERS".
0:57dark case against concrete A close-up shot showcases a hand (likely female, with dark nail polish) holding a dark grey, speckled Pela phone case with a phone inserted. The background is a textured, light grey concrete wall, providing a modern, urban contrast to the organic nature of the case. The lighting is bright and even, highlighting the case's texture and color. The white text "HERE'S TO A PLASTIC-FREE FUTURE" is centered in light green rectangular boxes. The "GREENMATTERS" logo is in the top right.
0:58mint case and donut An overhead shot presents a neatly composed still life on a pristine white marble surface. A light mint green Pela phone case, with a phone inserted and white earbuds plugged in, lies on the left. To its right, on a white plate, rests a perfectly round chocolate donut with dark glazing. A small, potted green succulent adds a touch of nature to the top left corner. The lighting is bright and even, creating a clean, inviting aesthetic. The white text "HERE'S TO A PLASTIC-FREE FUTURE" is centered in light green rectangular boxes. The "GREENMATTERS" logo is in the top right.
0:59brand logo endcard The scene is a static end card featuring the Pela logo, which consists of the white text "pela" in a rounded, sans-serif font, with a small vibrant green leaf replacing the dot over the 'a'. Below the logo, the website address "www.pelacase.com" is displayed in smaller white text. The background is a smooth, warm gradient transitioning from orange on the left to yellow on the right, creating a bright and inviting feel. The white "GREENMATTERS" logo remains in the top right corner. The overall mood is positive and conclusive, reinforcing brand identity.
