0:00hands scooping product A close-up shot focuses on a person's hands as they use their index finger to scoop a light beige, granular hair product from a small, cylindrical metal tin. The tin has an off-white label visible on its side. The background is dimly lit and out of focus, suggesting an indoor setting. The lighting is soft and even, highlighting the texture of the product and the skin on the fingers. The dominant colors are muted grays, whites, and skin tones, with the product providing a contrasting beige. A white text overlay at the bottom reads, 'One try,'. The camera is static, providing a clear, detailed view of the action.
0:01man applying hair product A medium close-up shot captures a young adult male from the chest up, applying a hair product to his slightly damp, dark brown hair. He is positioned in front of what appears to be a mirror, as reflections and blurred bathroom-like elements are visible in the background. The lighting is bright and even, indicating an indoor, possibly bathroom, setting. He is wearing a dark, possibly black, t-shirt. His expression is focused as he works the product through his hair. The camera is static, observing the grooming process. The overall color palette is neutral with soft whites and natural hair/skin tones.
0:01podcaster speaking intro A medium close-up shot features a male speaker, likely a podcaster, looking directly at the camera with a confident, engaging expression. He is wearing a white baseball cap with 'MASSIVE APPRESH' embroidered in blue, and a light-colored t-shirt. He sits in a light brown, upholstered chair against a vibrant royal blue backdrop, typical of a studio setting. A professional-grade black microphone is positioned directly in front of him, slightly below his chin. His right hand is casually gesturing as he speaks. The lighting is professional and even, casting soft shadows. White text overlay at the bottom reads, 'I'm a Highland Style guy.'. The overall mood is casual yet authoritative, with a bright color contrast between the blue background and his white attire.
0:03product tin branding A close-up shot focuses on a person's hand holding a small, white, cylindrical metal tin of hair pomade. The hand gently rotates the tin to display its branding: 'GLACIAL CLAY POMADE' and 'HIGHLAND' prominently featured in a clean, minimalist design with a deer head logo. Text such as 'LOW SHINE', 'MEDIUM HOLD', and 'BOULDER, COLORADO' is also visible around the edges. The background is a soft, out-of-focus blur of warm, natural tones, likely an indoor environment. The lighting is soft and even, emphasizing the product details. A white text overlay at the bottom reads, 'Highly, highly recommend if you want to have good'. The camera remains static, highlighting the product packaging.
0:04hands scooping green product A tight close-up shot shows a person's hands as their index finger scoops a pastel green, clay-like substance from a small, cylindrical metal tin. The product has a soft, pliable texture. The tin itself is silver-colored on the inside rim and has an off-white exterior label, though the branding is out of focus. The background is a clean, bright white, suggesting a studio or well-lit indoor environment. The lighting is very bright and diffused, creating minimal shadows and emphasizing the product's color and texture. A white text overlay at the bottom reads, 'looking flow that's healthy.'. The camera is static, maintaining focus on the hands and the product.
0:05man applying hair product from behind A medium shot captures a young adult male from behind, focusing on his head and shoulders as he applies hair product. His dark brown hair is styled back and appears slightly damp, indicating recent application. He is wearing a dark, possibly charcoal grey, long-sleeved t-shirt or sweater. The background is a clean, minimalist white wall, suggesting a well-lit indoor environment. The lighting is soft and even, highlighting the texture of his hair. His hands are actively working the product through his hair, though they are mostly out of frame. The camera is static, providing a rear view of the styling process. The overall aesthetic is clean and focused on hair care.
0:06podcaster speaking conclusion A medium close-up shot of the male podcaster returns, framed similarly to the previous shot. He wears the same white baseball cap with 'MASSIVE APPRESH' and a light-colored t-shirt, seated against the royal blue backdrop. The black professional microphone is still present. He looks directly at the camera, maintaining an engaging expression, and gestures with both hands spread open as if making a point. The lighting is consistent, professional, and bright. A white text overlay at the bottom reads, 'I mean, that's what we all want.'. The scene reinforces his message with a direct, persuasive tone.
0:07man with beard profile A medium close-up shot shows a young adult male in profile, looking intently towards the left of the frame. He has dark brown hair, styled back, and a well-groomed, dark brown beard. He is wearing a dark, possibly charcoal or black, long-sleeved t-shirt or sweater. The background is a plain, light grey or off-white wall, creating a clean and uncluttered setting. The lighting is soft and natural, emphasizing the contours of his face and the texture of his beard and hair. His expression is calm and thoughtful. A white text overlay at the bottom reads, 'And it feels good,'. The camera remains static, capturing his profile.
0:08man with mustache profile A medium close-up shot features a young adult male looking towards the right side of the frame, with his hand casually touching the back of his neck. He has dark hair, a prominent dark mustache, and a short beard or stubble. He is wearing a dark, long-sleeved crewneck sweater. The background is dimly lit and blurred, with hints of an indoor setting that includes dark, possibly brick, elements and warm light from a window or lamp on the right. The lighting is soft with some contrast, creating a pensive mood. His expression is calm and perhaps a little introspective. A white text overlay at the bottom reads, 'it works super well.'. The camera is static, capturing his profile and casual gesture.
0:09close up man styling hair A very tight close-up shot focuses on the upper part of a young adult male's face, specifically his forehead, eyes, and the top of his nose, as his fingers run through his dark hair. His hair is styled back and slightly damp, appearing well-groomed. His eyes are directed upwards and slightly to the right, with a concentrated or satisfied expression. His fair skin shows some slight redness, possibly from styling. The background is a soft, bright white blur, indicating a clean indoor setting. The lighting is very bright and even, highlighting the details of his skin and hair. A white text overlay at the bottom reads, 'It's my favorite hair'. The camera is static, providing an intimate view of the styling action.
0:10podcaster speaking product love A medium close-up shot of the male podcaster reappears, consistent with previous frames. He is wearing the white 'MASSIVE APPRESH' baseball cap and light t-shirt, against the royal blue backdrop with the black microphone in front. He looks directly at the camera with an enthusiastic expression, gesturing with his hands. The lighting is bright and even. A white text overlay at the bottom reads, 'product of all time.'. This shot reiterates his strong endorsement of the product.
0:11product tin ingredients focus A close-up shot shows a person's two hands holding and gently turning the white, cylindrical metal product tin. The tin's label, 'HIGHLAND GLACIAL CLAY POMADE', is clearly visible, along with 'SUSTAINABLY CRAFTED' and 'HEALTH CONSCIOUS'. The background is a soft, out-of-focus blur of a person wearing a light-colored t-shirt, suggesting an intimate, indoor setting. The lighting is soft and natural, emphasizing the product's details and the gentle movement of the hands. A white text overlay at the bottom reads, 'it's got safe'. The camera is static, focusing on the product's packaging and claims.
0:13honey dripping spoon A close-up shot features a small, rose-gold colored measuring spoon with a viscous, amber-colored liquid, likely honey or syrup, slowly dripping from it. The spoon is held by fingers, which are partially visible at the top of the frame. The background is a dark, textured surface, possibly a rustic stone or concrete wall, providing a stark contrast to the bright, translucent liquid. The lighting is focused and warm, highlighting the rich color and slow, consistent drip of the liquid. A white text overlay at the bottom reads, 'ingredients,'. The camera is static, capturing the detail of the liquid's flow.
0:14flatlay natural ingredients An overhead flat-lay shot displays a collection of natural ingredients meticulously arranged on a clean white surface. Visible elements include a circular pool of clear liquid (water or oil), several small dollops of white, creamy substance, a pile of rough-cut red wooden chips (possibly cedar or redwood), a small branch of green pine needles, a mound of light beige powder, and a pile of dark green or brown finely ground powder. A small wooden spoon rests near some of the white creamy substance. The lighting is bright, diffuse, and even, creating a clean, professional aesthetic. The color palette is earthy and natural, contrasting with the stark white background. A white text overlay at the bottom reads, 'all-natural,'. The camera is static, capturing the composition from directly above.
0:15man adjusting hair looking at camera A medium shot frames a young adult male from the waist up, looking directly into the camera with a slight, confident smirk. He has dark, neatly styled hair with some volume, and a clean-shaven face. He is wearing a dark, long-sleeved crewneck sweater. His right hand is raised, fingers touching his ear and adjusting his hair, showcasing a well-maintained style. The background is a bright, softly blurred indoor setting with hints of greenery and a light-colored wall, suggesting a modern and clean aesthetic. The lighting is soft and even, highlighting his features. A white text overlay at the bottom reads, 'good dudes,'. The camera is static, capturing his assured pose.
0:16two men in field smiling A wide shot captures two young adult males standing side-by-side in a grassy field under an overcast sky. Both are smiling broadly and looking towards the camera, radiating a friendly and approachable vibe. The male on the left is wearing a white waffle-knit long-sleeved shirt and dark green cargo-style pants, with a bracelet on his left wrist. The male on the right is wearing a salmon-pink hooded sweatshirt and blue jeans. The field is sparsely covered in light brown and green grass, with blurred trees and structures in the distant background. The lighting is soft and diffused due to the overcast sky, creating a natural outdoor aesthetic. A white text overlay at the bottom reads, 'they're in Colorado.'. The camera is static, capturing the friendly interaction and setting.
0:17two people ocean view An over-the-shoulder shot from behind two individuals, looking out over a vast ocean from a high vantage point, likely a cliff or elevated coastline. The person on the left is mostly obscured by the person on the right, who is wearing a white tank top and has dark hair. The deep blue and turquoise waters of the ocean stretch to the horizon, with white waves breaking gently near the shore. Lush green foliage is visible in the foreground, framing the view. Part of a dark-colored scooter or motorcycle is also visible on the left. The lighting is natural and bright, suggesting late afternoon or early morning sun. The atmosphere is serene and expansive. A white text overlay at the bottom reads, 'the Earth.'. The camera is static, capturing the scenic vista and the contemplative figures.
0:18ocean aerial logo reveal An aerial shot captures the mesmerizing patterns of deep blue and turquoise ocean water with white foamy waves crashing and receding. The water's surface exhibits a dynamic interplay of light and shadow, with currents creating organic shapes. The lighting is natural and bright, enhancing the vibrant colors of the ocean. The scene transitions into a brand reveal as the word 'HIGHLAND' appears in large, bold white capital letters, centrally placed over the moving water. The overall mood is powerful and serene, connecting the brand to nature. The camera slowly zooms out or moves slightly, emphasizing the vastness of the ocean.
