0:00curbside pickup driver view The scene is framed from outside a car, looking through the driver's side window and windshield into the car's interior. A woman is in the driver's seat, looking over her right shoulder towards the back seat (which is out of frame). In the background, an outdoor parking lot scene unfolds, revealing a male employee walking with a blue delivery bin towards another car. Bright blue 'Pickup' signs are visible, indicating a retail curbside service. Lush green trees and a building provide a natural backdrop. The lighting is bright and natural, suggesting a sunny day, with soft, diffused shadows. The overall color palette is a mix of the car's neutral grey, the vibrant blues of the signs and employee uniform, the warm brick-red of the woman's top, and the greens of the foliage. The camera is mostly static, providing a clear, observational view.
0:01back to school prep The scene is set indoors, in a brightly lit and spacious home. A medium wide shot captures a woman and a young girl standing side-by-side at a warm-toned wooden dining table. The background features light-colored walls and white built-in cabinets or shelves, creating a clean and domestic atmosphere. Natural daylight floods the room, creating an inviting and warm glow with minimal shadows. The woman is smiling warmly at the girl, who is actively placing items into a colorful backpack adorned with stars and pink accents. Various school supplies, such as notebooks, folders, and pencil cases, are spread across the table. Text overlays appear: first, 'However you go back', then 'we've got your back'. The camera remains static, providing a steady view of the heartwarming interaction.
0:05brand call to action A full-screen graphic featuring a solid, bright blue background. Centered on the screen is bold white text that reads 'Check off their list' followed by 'with free curbside pickup'. Below this, the iconic 'Walmart' logo is prominently displayed in white, accompanied by its distinctive yellow starburst symbol. At the very bottom of the screen, in smaller white text, a legal disclaimer ' $35 minimum. Restrictions apply' is visible. The lighting is uniform and digital, characteristic of a graphic overlay. The color palette is strictly the brand's primary blue, white, and yellow. There are no actions or camera movements, as this is a static brand card.
