0:00repeating text intro
The scene opens with a full frame view of a vibrant, warm orange background, specifically a rich golden-orange hue. Dominating the frame are six lines of white text, vertically stacked and perfectly aligned in a sans-serif font. Each line reads 'No New Plastic'. The text is crisp and clean, creating a modern and impactful visual. The lighting is even and bright, casting no shadows, suggesting a studio or digitally rendered environment. The overall color palette is a high contrast of bright white against the warm orange, creating a clear and attention-grabbing introduction. There is no discernible camera movement; the shot is static.
0:01introductory message
The scene transitions to a soft, light cream or off-white background, providing a clean and minimalist setting. Centered in the frame is multi-line text, presented in a warm golden-brown sans-serif font. The first paragraph states, 'We're 90% of the way to our No New Plastic goal, and we need your help to reach 100%.' Below this, after a slight pause, a second line appears: 'So we're introducing something new.' As this second line displays, a hand-drawn, thick black line quickly underlines the phrase 'So we're introducing something new.' The line extends from left to right, followed by a hand-drawn, irregular, rectangular bracket shape that appears to 'draw' itself around the entire phrase, emphasizing it. The lighting is soft and even, highlighting the clean aesthetic. The color palette is subtle, featuring the warm text against the cream background, with the stark black of the drawn lines adding a dynamic element.
0:06collective title reveal
The scene reverts to the vibrant, warm golden-orange background from the first scene. The camera pans horizontally across the frame, revealing text that spells out 'The Next' in a white sans-serif font, followed by '[Collective]' in a black sans-serif font. The square brackets around 'Collective' are thin, white vertical lines that slide into place, effectively 'boxing in' the word 'Collective'. The text is centrally positioned but the horizontal pan reveals it from left to right. The lighting remains even and bright, consistent with the initial visual style. The high contrast of white and black text against the orange background creates a bold, dynamic reveal.
0:09challenge and support text
The background shifts back to the soft, light cream or off-white. Multi-line text in the same warm golden-brown sans-serif font is centrally positioned, describing the initiative. The first paragraph reads: 'The Next [Collective] will bring people together to take on fashion's big environmental challenges, beginning with plastics.' The word 'plastics' is highlighted by a quick, hand-drawn black underline appearing beneath it, similar in style to the previous animation. Below this, a new line of text appears: 'We're starting with $100K to support your ideas.' The overall aesthetic is clean, professional, and inviting. The lighting is soft and diffused, maintaining a gentle atmosphere. The use of the golden-brown text against the light cream, punctuated by the black hand-drawn line, continues the brand's established visual language.
0:14call to action handwritten
The scene returns to the warm golden-orange background. Centered on the screen is text, this time rendered in a thick, black, handwritten-style font, giving it a personal and engaging feel. The text reads 'We're looking for...'. The ellipses at the end suggest anticipation and open-ended possibilities. The raw, expressive quality of the handwritten font contrasts with the clean, digital typefaces seen earlier. The bright, even lighting ensures the text is clearly visible against the rich orange backdrop. This scene maintains the established color palette while introducing a new textual aesthetic.
0:17next role reveal orange
The scene remains on the warm golden-orange background. White sans-serif text 'The Next' is centered at the top of the frame. Below this, square brackets open and close dynamically around different words, replacing them sequentially: 'Designer', 'Discovery', 'Scientist', 'Aha Moment', and 'Student'. Each word is in a white sans-serif font, matching 'The Next'. Simultaneously, in the lower left portion of the screen, a dynamic animation of thick, black, hand-drawn lines appears. These lines curve and flow across the bottom left quadrant, suggesting a continuous, organic movement, as if being sketched live. The lighting is consistent and bright. This dynamic sequence of changing text and evolving hand-drawn lines creates a sense of creativity, exploration, and potential.
0:23next role reveal white
The background abruptly changes to a crisp white, providing a stark contrast to the previous orange. Text in a warm golden-brown sans-serif font appears in the upper left, reading 'We're Looking For'. Below this, larger text in the same golden-brown, 'You', is dynamically encased by two golden-brown square brackets, similar to the previous collective text, but now with a solid fill in the brackets rather than just outlines. Concurrently, the thick, black, hand-drawn lines from the previous scene continue to animate, entering from the lower left and sweeping across the frame, now appearing more prominently against the white background. The lines form a series of concentric arcs that gradually fill the bottom and right side of the screen. The lighting is bright and even, emphasizing the clean, minimalist aesthetic. The color palette combines the golden-brown text with the stark black lines against the pure white background.
0:27closing message with logo
The scene maintains the clean white background. In the upper left corner, the animated hand-drawn black lines resolve into a stylized, semi-circular logo resembling an abstract rainbow or a stack of curved lines, forming an upward-curving arc. Below this logo, centrally aligned, two lines of text appear in the golden-brown sans-serif font. The first line states: 'The next big change is possible when we work together.' The second line, positioned slightly below, acts as a call to action: 'Tap to learn more.' The entire composition is clean, hopeful, and action-oriented. The lighting is bright and uniform, ensuring clarity. The final color palette is simple: the golden-brown text and the black line-art logo against the pure white background, conveying a sense of fresh beginnings and collaboration.
