The scene opens with a medium shot of a male subject standing against a plain white wall. He is centered in the frame, wearing a light grey V-neck t-shirt and black pants. He adjusts the bottom hem of his t-shirt with both hands, looking down initially, then slightly up with a neutral expression. To the left, a dark teal couch with patterned grey and black cushions is partially visible, suggesting an indoor living space. A small, light-colored side table with a green potted plant sits to the right, completing the minimalist background. The lighting is bright and even, casting soft shadows, indicating an indoor setting with good ambient light. There's a black text overlay at the top saying "Goodbye old tees 👋 👕" and another at the bottom, partially cut off, saying "MY HUSBAND REFUSED TO". The overall color palette is muted with greys, black, white, and a touch of green and teal. No significant camera movement.
0:03wife talking head problem This is a close-up shot of a female subject, an influencer, speaking directly to the camera outdoors under a clear, bright blue sky. Her head and shoulders fill the frame, with her bright red-orange hair blowing slightly in the breeze, framing her face. She has a wide-eyed, slightly dramatic expression, conveying a sense of exasperation or surprise as she talks. She's wearing a vibrant hot pink spaghetti strap top. The background is slightly blurred but appears to be the light-colored exterior of a house or building, illuminated by natural sunlight, creating a bright and airy atmosphere. White text overlays convey her message: "I ALMOST GOT A DIVORCE UNTIL THIS HAPPENED". Her body language is expressive, using slight head movements and a direct gaze to engage the viewer. No camera movement beyond slight handheld sway.
0:06husband new tee reveal A medium shot frames the male subject standing against a plain white wall, similar to the first scene, but now he is wearing a new, dark blue short-sleeved t-shirt and black pants. He is centered in the frame, initially looking down at the shirt as he subtly adjusts the hem, then lifts his gaze to look directly at the camera with a slight, confident smile. To the left, a white lamp with a conical shade is visible, and to the right, a bed with white bedding is partially seen, providing context of an indoor setting, possibly a bedroom. The lighting is soft and even, highlighting the new shirt's texture. White text overlay at the bottom reads: "I ORDERED HIM THESE AS A REPLACEMENT". The color scheme is simple, focusing on the dark blue of the shirt against the white background. No noticeable camera motion.
0:09product close up tees An overhead, close-up shot focuses on two folded t-shirts, one a muted teal and the other black, lying flat on a textured white surface, likely a bedsheet. A female hand with a white manicure and a ring on the left ring finger, along with a teal smartwatch on the wrist, gently strokes the fabric of the teal t-shirt. The shirts are neatly folded, showcasing their texture and color. A large white graphic overlay of the 'Into The AM' logo is prominently displayed in the center of the screen, along with white text that reads: "INTO THE AM BASIC TEES AND THEY ARE LEGIT". The lighting is bright and soft, emphasizing the quality of the fabric. The composition highlights the product directly, with the hand interaction adding a tactile element. The camera is static, focused on the product detail.
0:14wife demonstrating tee A medium shot captures the female subject in what appears to be a bedroom. She is holding up a muted teal t-shirt with both hands, presenting it to the camera with a wide, happy smile. She then pulls the shirt closer to her chest, emphasizing its softness and fit. She is wearing a maroon sleeveless top and light-wash denim shorts. The background shows a simple bedroom setting with light-colored walls, a partially visible bed with white bedding, and two framed pieces of abstract art on the wall. The lighting is warm and natural, creating a comfortable, homey atmosphere. White text overlays her narration: "THEY'RE SUPER SOFT AND BREATHABLE AND THEY DON'T SHRINK IN THE WASH". Her movements are enthusiastic and demonstrative, clearly showcasing the product's features. The camera remains static.
0:17husband outdoor fit A medium shot shows the male subject standing outdoors in a lush, green courtyard setting. He is wearing a clean white short-sleeved t-shirt and black pants, with a light-colored jacket draped casually over his right shoulder. He stands facing left, looking into the distance with a calm, slightly pensive expression, showcasing the fit of the t-shirt from a side angle. The background features dense green foliage, potted plants, and the light-colored stucco facade of a building with windows, suggesting a resort-like or upscale residential environment. The natural sunlight creates a bright but diffused light. White text overlay at the bottom states: "ALSO THE FIT IS FIRE". The scene emphasizes the product's aesthetic and how well it fits. No active camera movement.
0:19wife trying on tee A medium full shot of the female subject in a bedroom, demonstrating the versatility of the t-shirt. She is wearing a maroon sleeveless top and light-wash denim shorts. She pulls a muted teal t-shirt, similar to the one shown earlier, over her head and shoulders, then adjusts it. She turns her back to the camera, then returns to face the camera, giving a playful smile, showing how she wears it herself. The background includes light-colored walls, a bed with white bedding to the right, and a closed white door and framed artwork to the left. The lighting is warm and even, creating a cheerful mood. White text overlay: "THEY'RE SO GOOD I EVEN WEAR THEM SOMETIMES". Her actions highlight the comfort and broad appeal of the product. The camera is static.
0:22husband relaxing outdoor A medium shot features the male subject relaxing on a white outdoor couch in a verdant courtyard. He is wearing a light blue short-sleeved t-shirt and black pants. He leans back comfortably, adjusting the bottom of his shirt with his right hand while looking off to the left with a casual, content expression. The background is filled with lush green plants, potted flowers (including orange blooms), and the light-colored facade of a building, bathed in bright, natural sunlight, creating a serene and inviting atmosphere. White text at the bottom reads: "MY HUSBAND LOOKS SO GOOD IN THEM AND I CAN'T STOP TOUCHING HIM WHEN HE'S WEARING THEM". The scene emphasizes the comfort and attractive fit of the t-shirt in a relaxed, everyday setting. The camera is static.
0:26wife talking head cta The scene returns to a close-up shot of the female subject speaking directly to the camera outdoors, similar to an earlier scene. She has a wide, enthusiastic smile and her red-orange hair is still blowing gently in the bright sunlight. She is wearing the hot pink spaghetti strap top and holds a folded black t-shirt in her left hand, gesturing slightly with it. The background remains the blurred exterior of a light-colored building and a clear blue sky, maintaining a bright and airy feel. White text overlays her call to action: "SNAG THESE IMMEDIATELY FOR YOUR MAN AND THANK ME LATER". Her facial expression and tone are highly encouraging and positive, urging viewers to purchase the product. The camera has a slight, natural handheld motion.
