0:00talking head intro
A medium close-up shot features a young Black woman speaking directly to the camera, positioned slightly to the right of the frame's center. Her upper body, from the chest up, is visible against a plain, dark grey or black background, likely a wall or door, which is out of focus. Soft, even front lighting illuminates her face and shoulders, creating a warm glow. She wears a light pink V-neck top. Towards the end of the clip, she briefly brings her hands up to her face, touching her jawline as if demonstrating a 'snatched' look. The dominant color palette includes her warm skin tones, the light pink of her top, and the neutral dark background. Large, vibrant pink text overlayed at the top reads 'CHARLOTTE TILBURY'S FREE! BEAUTY COURSE!'. Additional white text appears at the bottom, conveying her speech: 'I just graduated from', 'Charlotte Tilbury's Easy Beauty School', and 'and now I know how to snatch my face.'.
0:03animated logo and brand intro
This scene is a wide shot showcasing an opulent, luxuriously decorated room, drenched predominantly in various shades of pink. The walls are covered in pink curtains, and the room is furnished with plush pink velvet sofas and ottomans. Ornate, golden-framed mirrors adorn the walls, and multiple glittering crystal chandeliers hang from the ceiling, providing bright, warm, and even illumination. An animated, stylized Charlotte Tilbury logo, featuring a pink shield with a pair of lips and a lipstick, encircled by a laurel wreath, dominates the center of the frame. Below the logo, the words 'Charlotte's Easy Beauty School' are displayed. As the scene progresses, an oval-shaped, ornate gold frame appears, revealing a headshot of Charlotte Tilbury, a woman with auburn hair, applying lipstick. The scene is enhanced with animated glittery sparkles, adding to its magical and glamorous atmosphere. White text overlays at the bottom introduce elements like 'is a free online course', 'brought to you', 'by the Queen of Makeup and Glow', and 'Charlotte Tilbury.'.
0:09makeup tutorial application
A medium close-up shot focuses on the young Black woman from the first scene, positioned on the right side of the frame, showing her profile as she applies makeup. The background remains the same plain, dark grey or black surface. Soft, even front lighting accentuates her skin's natural glow. She is actively demonstrating makeup application, first applying a liquid contour product to her cheekbone and then blending it with a soft brush. Subsequently, she applies a pink liquid blush and blends it, often tapping the product into her skin. A smartphone screen is overlaid on the left side of the frame, displaying a makeup tutorial by another woman. This smaller screen offers a real-time visual guide to the techniques being discussed. The overall color palette is dominated by her warm skin tones, the pink of her top, and the neutral background, with the makeup products adding touches of dark brown and pink. Text overlays at the bottom provide instructions and tips: 'I learned how to enhance', 'my natural features', 'by contouring slightly higher,', 'not too low', 'because that can drag the face down', 'and the game changing tip?', 'Tap the product in. Don't drag it.', 'It melts into the skin', 'and gives it a soft, seamless finish.'.
0:19host call to action
This is a brief medium close-up shot of the young Black woman, identical in framing and background to the initial scene. She is seen from the chest up against the plain, dark grey or black background. Soft, even front lighting illuminates her face, highlighting her features. She holds her chin, resting it gently on her clasped hands, and looks directly into the camera with a confident and inviting smile. Her expression is engaging, prompting the viewer. The color palette consists of her warm skin tones, the light pink of her V-neck top, and the dark, minimalist background. White text at the bottom of the frame asks: 'What are you waiting for?'.
0:19app download screen
The scene reverts to a wide shot of the elaborate, pink-themed room previously seen, but now overlaid with a semi-transparent pink filter, giving it a dreamlike and slightly muted appearance. The room still features its ornate gold mirrors, plush pink velvet furniture, and sparkling crystal chandeliers, though they are less distinct due to the filter. The lighting appears soft and ambient. The primary focus is a call-to-action overlay. In the center, stylish script text reads 'Download Charlotte Tilbury'. Below this, prominently displayed are 'Download on the App Store' and 'GET IT ON Google Play' badges, complete with their respective official logos. Further small white text at the bottom clarifies: 'Apple and the Apple Logo are trademarks of Apple Inc. Google Play is a trademark of Google LLC.' Another white text overlay appears at the very bottom, stating: 'Download the app now to join Charlotte's Easy Beauty School.' The overall color palette is dominated by various shades of pink, softened by the filter, with accents of gold and white text.
