0:00intro logo reveal
The scene opens on a vertical video with a minimalist dark grey to black gradient background. The white 'WHOOP' logo is centrally placed, slightly off-center towards the top, pulsating softly. Around it, various phrases related to the brand, such as 'WHOOP 5.0' and 'ALWAYS ON', are scattered and slightly askew, appearing as faint, semi-transparent text elements that subtly fade in and out, creating a dynamic yet understated visual effect. The overall mood is modern and sleek, setting a high-tech tone. The lighting is low-key, with minimal highlights, emphasizing the text and logo. The color palette is predominantly black and white with shades of dark grey.
0:01product shot whoop band
A medium shot features a WHOOP band, rendered in a sophisticated combination of a light peach-colored strap and a metallic gold-toned sensor housing. The band is presented in a dynamic, slightly angled position, floating against a soft, muted teal-green gradient background that transitions subtly, suggesting a clean, ethereal environment. The lighting is even and soft, highlighting the metallic sheen of the gold casing and the texture of the peach strap without harsh shadows. The product slowly rotates on its own axis, allowing viewers to see it from various angles. The overall color palette is pastel and refined, conveying a sense of elegance and technological advancement. Text overlay appears at the bottom: 'Start improving your health with WHOOP.' in white.
0:03person wearing whoop band
A medium close-up shot focuses on the wrist and lower arm of a person, likely female, wearing a WHOOP band with a light peach-colored strap and gold-toned sensor. The person is dressed in a dark, possibly black, long-sleeved top. Their hand is seen adjusting or touching the band. A subtle, out-of-focus background of lush green foliage suggests an outdoor or natural setting. The lighting is bright and natural, casting soft shadows and highlighting the skin and the band's metallic details. The overall mood is active and engaged. The text overlay 'Start improving your health with WHOOP.' remains visible at the bottom of the frame.
0:04health metrics display
The scene displays a dynamic array of health metrics presented on multiple dark grey, rectangular cards against a deep black background. Each card showcases a different health data point, such as 'HRV', 'RESPIRATORY RATE', 'BLOOD OXYGEN (SpO2)', and 'RHR'. The numbers and associated units (e.g., '13.8 rpm', '96 %', '87 bpm') are prominently displayed in white, with accompanying smaller text in a lighter grey indicating the normal range. Some metrics, like 'RESPIRATORY RATE' and 'RHR', change their values and update their status from 'within range' (indicated by green checkmarks) to 'above range' (indicated by orange exclamation marks), signifying real-time data updates. The text 'Get real time insights' appears as a white overlay at the bottom. The lighting is digital and clean, with the glowing text providing the primary illumination. The color palette is dominated by black, dark grey, white, green, and orange, creating a high-contrast, data-rich interface.
0:06whoop age animation
This scene features a visually engaging animated graphic centered on a deep black background. A large, bold white number '34.5' initially dominates the screen, indicating the 'WHOOP AGE', with smaller white text below stating '0.1 years younger'. The number dynamically changes to '29.1', and the accompanying text transforms to '5.5 years younger' in a vibrant green, indicating an improvement. Surrounding this central information is a mesmerizing hexagonal swirl of tiny, luminous green particles and dots that gently pulsate and move towards the center, creating an ethereal, data-flow effect. The animation suggests progress and health optimization. The text 'and personalized guidance' appears as a white overlay at the bottom of the screen. The lighting is digital and focused on the glowing elements, creating a sense of depth and advanced technology. The primary color palette consists of black, white, and various shades of glowing green, imparting a futuristic and positive mood.
0:09animated vertical bars
The scene presents an abstract animation of several vertical, rounded bars against a solid black background. Initially, the bars are a uniform dark grey. They then progressively illuminate from left to right, turning bright white. This creates a striking visual of sequential activation or completion. The bars are evenly spaced and perfectly aligned, suggesting a sense of order and progression. The lighting is high-contrast, with the white bars glowing against the dark background. The text 'built around your routine' appears in white at the bottom of the screen. The color palette is stark black and white, creating a clean and modern aesthetic.
0:10two women talking gym
A medium shot captures two young adult women in a bright, modern gym or studio setting. The woman in the foreground, on the right, is wearing a dark, form-fitting long-sleeved athletic top and black leggings, and is holding a dark water bottle. She has dark hair tied back in a ponytail and is smiling while looking towards her companion. The woman in the background, on the left, is slightly out of focus, also smiling and wearing an olive green long-sleeved athletic top. The background consists of light-colored walls and some gym equipment, including stacked black weights or mats, providing a clean, minimalist environment. The lighting is soft and warm, illuminating their faces and creating a positive, friendly atmosphere. The text overlay 'and your goals.' appears at the bottom.
0:11woman drinking hydration stats
A close-up shot features a young adult woman, likely the one from the previous scene, taking a sip from a dark, transparent water bottle. Her dark hair is pulled back, and her face is partially visible, showing a focused expression. She is wearing a dark, long-sleeved athletic top. On her left wrist, a black WHOOP band is clearly visible. An augmented reality style graphic overlay appears, tracking 'HYDRATION'. This graphic displays 'HURTS', '% IMPACT', and 'HELPS' categories, with a green bar indicating '+3%' in the 'HELPS' section, suggesting positive progress. The background is a soft, light-colored blur, possibly an indoor gym setting. The lighting is natural and bright, highlighting her face and the details of the WHOOP band and the water bottle. The text overlay 'See where WHOOP can take you.' appears at the bottom.
0:12hand on workout machine
A close-up shot focuses on a person's hand, likely female, gripping the textured black handle of a workout machine. The hand is wearing a delicate gold ring with a small gem. On the wrist, a black WHOOP band is prominently displayed. The hand exerts force, pulling the handle, indicating a workout in progress. The background is softly blurred, showing hints of a light-colored surface and dark gym equipment, maintaining the fitness theme. The lighting is bright and even, casting subtle shadows that emphasize the grip and the details of the WHOOP band. The text overlay 'See where WHOOP can take you.' remains visible at the bottom. The color palette is dark with accents of skin tone and the black of the equipment.
0:13outro call to action
The final scene returns to a clean, minimalist aesthetic, featuring a soft, muted teal-green gradient background similar to the product shot. The white 'WHOOP' logo is centrally displayed. Below the logo, prominent white text reads 'TRY WHOOP FREE FOR 1 MONTH', acting as a clear call to action. In smaller, less prominent white text at the very bottom, 'Terms and conditions apply.' is visible. The lighting is soft and even, creating a serene and inviting atmosphere. The color palette is dominated by the calming teal-green and crisp white, reinforcing the brand's sophisticated and health-oriented image. The scene is static, providing a clear and direct message.
