0:00Countdown intro
A vertical video format displaying a retro film countdown effect. A large, dark grey numerical countdown (sequentially 5, 4, then 3) is centrally positioned, taking up a significant portion of the screen. Concentric circles, typical of old film leaders, emanate from the center of the numbers. The background is a grainy, light grey texture with subtle horizontal lines, enhancing the vintage film aesthetic. A thick, solid red vertical bar runs along the entire left edge of the frame, featuring the brand name 'MATTRESSFIRM' in stacked white, sans-serif, uppercase letters. Overlaying the countdown, white text reads 'Cue the Once-A-Year' at the top, followed by prominent, bold yellow text 'SALE & CLEARANCE' centrally, and then 'in...' in white below it. The lighting is dim and cinematic, creating a slightly aged and dramatic atmosphere. The dominant colors are various shades of grey, black, bright yellow, and solid red.
0:03Bedroom product shot discount
A visually appealing bedroom interior is depicted in a medium shot, slightly from a low angle, highlighting a luxurious bed. The background features dark charcoal grey paneled walls arranged in a grid pattern, providing a sophisticated backdrop. A large, high-backed bed with cream-colored tufted upholstery and a distinctive wingback design dominates the right side of the frame. The bed is meticulously made with crisp white sheets, a light brown duvet, and two pillows—one plain grey and one with a subtle brown and white striped pattern. A light brown, fluffy throw blanket is artfully draped across the foot of the bed. To the left of the bed, a wooden nightstand with a clean, modern design holds a tall table lamp with a dark shade and a gold base, casting a warm, inviting glow. A beige, textured ottoman with sleek black legs is positioned at the foot of the bed. The floor is covered with a patterned rug in complementary grey and beige tones. Soft, bright light enters the scene from an unseen source to the right, illuminating the bed and nightstand. The overall color palette is elegant and muted, combining dark grey, cream, various shades of brown, and gold accents. A solid red vertical bar with the 'MATTRESSFIRM' logo in white is present on the left side of the frame. White text 'Up to 60% OFF' appears in the upper-left, with a white oval 'Sealy' logo centered below it.
0:07Bedroom product shot adjustable base
This scene presents a slightly different, closer angle of the same luxurious bedroom interior from the previous shot, with the camera subtly pushing in. The background continues to feature dark charcoal grey paneled walls arranged in a grid pattern. The plush bed with its prominent cream-colored tufted wingback headboard remains central on the right side of the frame. The bed is adorned with white sheets, a warm brown duvet, and a pair of pillows—one light grey, one with a brown and white stripe pattern. A soft, fluffy grey throw blanket is draped across the foot of the bed. To the left, a wooden nightstand with minimalist design elements displays a dark-shaded table lamp with a gold base, a small retro-style alarm clock, and a framed picture. A small, leafy potted plant is partially visible on the far left. A cream-colored, textured ottoman with black legs rests at the foot of the bed. The flooring is a patterned rug featuring beige and grey tones. Soft, warm light consistently illuminates the bed and surrounding area. The overall color palette is rich and muted, defined by dark grey, cream, warm browns, and subtle green from the plant. A solid red vertical bar with the 'MATTRESSFIRM' logo in white is present on the left side of the frame. White text '+ FREE Adjustable Base' appears in the upper-left, followed by 'on select mattresses' in smaller text, and then a white oval 'Sealy' logo centered below.
0:11Overhead couple in bed slogan
An overhead shot captures a diverse couple sleeping peacefully in a large bed, viewed directly from above. The bed is positioned against a dark green or charcoal wall, providing a deep, calming background. The bed itself is adorned with crisp white pillows and sheets, a dark green duvet, and an accent orange throw pillow. The man, a Black individual, occupies the left side of the bed, lying on his back, dressed in a light blue t-shirt and dark pants. His left arm is bent across his chest, and his right arm is slightly extended. The woman, an East Asian individual, lies on the right side of the bed, also on her back, wearing a light-colored t-shirt and shorts. Her right arm is gently bent over her stomach, and her left arm is extended outwards. Both individuals appear deeply relaxed and comfortable, with peaceful facial expressions. Their heads rest on soft white pillows. In the upper-left corner of the bed, a small, round wooden side table with some minimal decor is partially visible. The floor beneath the bed is covered by a patterned rug with muted, earthy tones. The lighting is soft, even, and ambient, suggesting a serene and undisturbed sleeping environment. The dominant colors include dark green, white, light blue, orange, and natural skin tones. A solid red vertical bar with the 'MATTRESSFIRM' logo in white is present on the left side of the frame. White text 'We Make' then 'Sleep' in a larger font, and 'Easy™' below it, appears in the upper-left quadrant.
