0:00countdown and text intro
A dynamic countdown sequence is presented in a monochromatic, grainy, film-like aesthetic. Large, translucent grayscale numbers (5, then 4, then 3) rapidly transition, appearing over a subtle background featuring concentric circles and faint grid lines, reminiscent of a film leader. The numbers are central and dominate the frame, shifting and fading quickly to reveal the next. A solid red vertical bar runs down the left edge of the frame, proudly displaying the white 'MATTRESSFIRM' logo vertically. Overlaying the countdown are successive lines of white text: 'Are you ready?', 'Score major savings', and finally 'in...'. The overall color palette is a stark grayscale with a bold red accent, conveying urgency and anticipation.
0:03woman on adjustable bed moving
A medium shot captures a young adult woman sitting comfortably on a modern bed with an adjustable base, set in a brightly lit bedroom. The mattress is a deep blue with an abstract light blue pattern, and the bed frame is a light wood with a cream-colored upholstered headboard. The scene shows the bed's adjustable base in action, smoothly elevating and lowering the woman's upper body. The room's aesthetic is clean and contemporary, with light gray walls, a minimalist light wooden bedside table holding a white, organic-shaped lamp, and a patterned rug in shades of teal and cream beneath the bed. Overlaid white text appears in the upper right, stating 'Lowest Price Sleep Bundle', with 'Lowest Price' highlighted in yellow. The 'MATTRESSFIRM' logo is consistently displayed on a red vertical bar on the left side of the screen.
0:08woman on adjustable bed static
This scene presents a static medium shot of the same young adult woman from the previous scene, still comfortably seated on the blue adjustable mattress. The bed's upper section is now fully elevated, creating an ideal position for reading or lounging, and remains still. The modern bedroom environment is consistent, featuring light gray walls, a light wooden bed frame with a padded cream headboard, a white bedside lamp, and a teal and cream patterned rug. Soft, warm light illuminates the room, creating an inviting atmosphere. White text is prominently displayed in the upper right quadrant of the frame, indicating a price point: '$499.99 Queen Mattress + Adjustable Base'. The 'MATTRESSFIRM' logo persists on the red vertical bar on the left side of the screen, maintaining brand presence.
0:11overhead couple sleeping
An overhead wide shot captures a peaceful moment of a couple sleeping in a large, well-made bed, viewed directly from above. The bed features a light wooden headboard and crisp white pillows. The woman lies on the left side, covered by a white duvet, wearing a red t-shirt. The man is on the right, nestled under a light olive green duvet, dressed in a striped blue and white t-shirt. Both individuals appear to be in a deep, undisturbed sleep, their body language conveying ultimate relaxation. The color palette is calming, dominated by shades of white, off-white, and the earthy olive green, with a subtle pop of red from the woman's shirt. White text is overlaid centrally over the sleeping couple, reading 'We Make Sleep Easy™'. The 'MATTRESSFIRM' logo is consistently present on the red vertical bar on the left side of the frame.
