0:00presenting gift box A medium shot features a woman from the waist up, smiling directly at the camera, leaning slightly on a dark wooden console table. She holds a white gift box with black polka dots and a rich, dark red velvet ribbon on top. The background is a brightly lit, modern-style home interior with white walls. To her left is a tall, dark arched cabinet with glass doors. To her right, on the wall, are two framed abstract art prints in black and white tones. On the console table, next to her, is a terracotta-colored vase with dried reddish-purple flowers. The lighting is bright and natural, coming from an unseen window to her left, creating soft highlights on her face and the gift box. Her expression is enthusiastic and engaging, as she speaks directly to the audience.
0:08unwrapping gift revealing mug The same woman is shown in a medium shot, leaning on the dark wooden console table. She is actively untying the rich, dark red velvet ribbon from the white polka-dotted gift box. Her face is bright with a wide, genuine smile as she focuses on the task. The box is then opened, revealing white tissue paper inside, which she carefully removes. She subsequently takes out a white ceramic mug with a personalized photo print on it, holding it up and smiling broadly at the camera, her head tilted slightly. The background and lighting remain consistent with the previous scene, maintaining the bright, modern home interior aesthetic. The color palette emphasizes the bold red of her cardigan and the ribbon, contrasting with the clean white and black of the box and decorative elements.
0:13working on laptop A medium shot captures the woman sitting at a dark wooden dining table, intently focused on a rose gold Apple MacBook Air laptop. She is smiling subtly, appearing relaxed and engaged with her work. Her hands are positioned on the laptop, and she occasionally makes small, natural gestures. The background features soft, light-colored curtains, white walls adorned with three minimalist black-framed pictures hung vertically, and a large off-white ceramic vase holding dried floral arrangements and sprigs of green eucalyptus. The lighting is soft and natural, suggesting an indoor setting during daylight hours, creating a calm and inviting atmosphere.
0:16screen recording snapfish A close-up, slightly angled shot of a rose gold Apple MacBook Air laptop screen, displaying the Snapfish website interface. The screen showcases the step-by-step process of customizing a photo mug: initially showing a blank mug with customization options, then prompting for photo selection and upload, and finally presenting a preview of the photo applied to a mug design. The woman's hands are visible at the bottom of the frame, actively typing on the keyboard and interacting with the trackpad. The background beyond the laptop is intentionally blurred, revealing warm, soft ambient lighting. The on-screen mug preview features a heartwarming family photo (showing three children) and custom text that reads "best grandma established 2005". The user interface elements, including navigation tabs, product options, and pricing, are clearly visible.
0:24admiring gift box The woman is back in the initial setting, positioned in a medium shot, leaning against the dark wooden console table. She is looking down at the white polka-dotted gift box with the dark red velvet ribbon, her facial expression conveying a soft, appreciative smile. Her hands are gently resting on the box, suggesting a moment of admiration or thoughtfulness. The background elements, including the dark arched cabinet, white walls, and framed abstract art, remain consistent. The lighting is bright and evenly distributed, highlighting her serene expression and the gift box.
0:26hands unwrapping ribbon A tight close-up shot focuses specifically on the woman's hands as they meticulously untie the luxurious dark red velvet ribbon from the white gift box adorned with black polka dots. The gift box is positioned securely on the dark wooden console table. The background is softly blurred, allowing just enough detail to confirm the setting with glimpses of the dark cabinet and white wall artwork. The lighting is clear and well-defined, enhancing the tactile textures of both the plush velvet ribbon and the crisp gift box, making the unwrapping process appear delicate and intentional.
0:28hands removing mug A close-up shot captures the woman's hands as they gently open the white polka-dotted gift box. The interior of the box is initially filled with white tissue paper, which her hands carefully part. She then meticulously lifts a white ceramic mug, clearly featuring a custom photo print of three children, from within the box. The dark red velvet ribbon, now untied, is casually draped over the side of the box, adding a touch of festive color. The mug has a contrasting black handle. The scene is set on the dark wooden console table, with the background slightly out of focus, maintaining emphasis on the product and the action.
0:30showcasing mug call to action The woman is once again seen in a medium shot, leaning on the dark wooden console table, smiling broadly and radiating enthusiasm towards the camera. She holds up the personalized white photo mug, gesturing towards it with a pleased expression to highlight its custom design. At one point, she brings the mug closer to the camera, causing a slight blur as it approaches, before pulling it back into clear focus, creating dynamic emphasis. A text overlay, "*SO CUTE*", briefly appears on screen to reinforce the product's appeal. The background, featuring the dark arched cabinet, white walls, and abstract art, remains consistent, providing a bright and cheerful setting. Her final expression is inviting and prompts viewer action.
