0:00walmart logo intro The scene opens with the Walmart logo prominently displayed in the center of the frame against a textured, light blue watercolor background that subtly gradients to a pale yellow-cream at the bottom. The 'Walmart' text is in white, sans-serif font, and the iconic yellow 'spark' logo is to its right, consisting of eight stylized rays. The texture gives the impression of paper or canvas, with slight variations in color and light brushstrokes visible across the surface. There are no discernible movements from the camera or the logo itself, maintaining a static and clean presentation. The overall mood is bright and fresh.
0:01black music month title The background remains the same textured, light blue watercolor. Large, stylized text, 'BLACK MUSIC MONTH', appears on screen. The word 'BLACK' is at the top in dark blue, with 'MUSIC' below it in a lighter, more vibrant blue, and 'MONTH' at the bottom in white, with individual letters appearing to fall into place or slightly bounce. The letters have a hand-drawn, brushstroke aesthetic with some texture and varying opacities, giving them a lively, artistic feel. A small yellow brushstroke flickers below 'MONTH'. The camera is static, focusing on the dynamic text animation. The vibrant blue and yellow against the lighter blue background create an energetic and celebratory atmosphere.
0:02walmart celebrates voices The textured light blue background persists. The text 'WALMART' in dark blue appears at the top, arcing above the word 'CELEBRATES' which is also in dark blue and larger, forming a semi-circle. Below this, a large, stylized graphic of a vinyl record appears, with a dark blue center and bright yellow concentric circles creating grooves, surrounded by lighter blue and yellow brushstroke rings that extend outwards, giving it a vibrant, radiating effect. In the center of the record, smaller white text reads 'THE VOICES OF BLACK MUSIC'. The text and graphic are animated, with elements subtly moving or expanding to fill the space. The color palette is dominated by blues and yellows, reinforcing a lively and artistic tone. A male voiceover begins here, speaking with enthusiasm.
0:05black music is joy The background shifts to a vibrant, textured yellow watercolor, covered with subtle blue and yellow paint splatters. The text 'BLACK MUSIC IS' appears at the top in a bold, brushstroke dark blue font, with 'JOY' in a similar style, slightly larger and white, positioned below it. The transition from the previous scene is quick, creating an immediate shift in color and energy. The text animates into place with a slight bounce, emphasizing the word 'JOY'. The bright yellow background evokes happiness and warmth. The camera remains static, allowing the dynamic text and background to capture attention. The overall mood is upbeat and positive.
The background returns to the textured, light blue watercolor, this time with more pronounced yellow and blue paint splatters and abstract shapes swirling across the screen. The text 'A' in white and 'smile' in dark blue, with a bright yellow quotation mark detail, appear at the top. Below this, the word 'beat' is displayed in a large, white, brushstroke font. Various white and yellow musical notes, rendered in a simple, doodle-like style, float and bounce around the text. The visual elements have a hand-drawn, animated quality, moving subtly to reinforce the musical theme. The camera is static. The dominant blue color with playful yellow accents maintains a cheerful and rhythmic atmosphere, complementing the spoken words.
0:08played live microphone The textured blue watercolor background continues, adorned with more subtle yellow and blue splatters. A stylized illustration of a microphone, rendered in dark blue with yellow accents and white cross-hatching on the grille, appears on the left side of the screen. Above the microphone, the word 'PLAYED' is written in white, brushstroke font, and below it, 'LIVE' is displayed in large, yellow, brushstroke letters that also incorporate blue accents and textures. The letters of 'LIVE' subtly animate, expanding slightly as if vibrating with sound. The microphone graphic is dynamic, with brushstroke elements extending from it. The camera remains static. The scene exudes an energetic and performance-oriented vibe, emphasizing the live aspect of music.
0:10from headphones cassette The background transitions to a bright, textured white or very light blue, subtly blending into a pale yellow at the bottom left, with abstract light blue and yellow brushstrokes sweeping across the frame. The word 'FROM' in dark blue appears at the top. Below it, a large, stylized graphic of over-ear headphones, rendered in light blue with dark blue accents and yellow details, is prominently featured. The text 'HEADPHONES' in dark blue brushstroke font is placed inside the headphone graphic, with 'CASSETTE TAPES' in a vibrant light blue below it. The headphones graphic is animated, with elements appearing to 'draw on' the screen. The scene uses a lighter color palette, suggesting a personal listening experience. The camera remains static, highlighting the evolution of music consumption. The overall feel is nostalgic yet contemporary.
0:12boomboxes on shoulders The background shifts to a vibrant, textured yellow watercolor, adorned with subtle blue paint splatters and brushstroke lines. A stylized illustration of a blue boombox, featuring dark blue speakers, yellow buttons, and a gray handle, is centrally placed at the bottom of the frame. Above it, the word 'BOOMBOXES' is written in a large, dark blue, brushstroke font. Below 'BOOMBOXES', the words 'CARRIED ON SHOULDERS' appear in a smaller, white, hand-drawn typeface. The boombox graphic and text animate into view with subtle movements, as if being drawn. The bright yellow background combined with the retro boombox evokes a sense of nostalgia and energy. The camera is static, focusing on the iconic musical device. The scene highlights the communal and portable nature of music.
0:14soul voice message The background is the textured, light blue watercolor, animated with dynamic yellow and white paint splatters and abstract forms. The word 'SOUL' appears in large, white, brushstroke text, followed by 'VOICE' in dark blue, equally bold. Below these words, 'THE REAL MESSAGE' is written in a smaller, white, script-like font. To the right of 'VOICE', a stylized graphic of an open mouth with yellow lips and white teeth is depicted, as if speaking or singing. The text and mouth graphic animate with subtle movements, emphasizing the words. The combination of dynamic graphics and a strong color palette creates a powerful and expressive visual, reflecting the depth and impact of soul music. The camera remains static.
0:16old school new school The textured, light blue watercolor background is lively with swirling white and blue abstract shapes, and subtle yellow speckles. At the top right, a stylized yellow cassette tape with dark blue accents and white 'ears' (spools) appears, connected to a long, looping blue line that trails across the screen, suggesting tape unwinding. At the bottom left, a dark blue smartphone graphic with a white screen and a single white button is shown. In the center, the text 'old school' is in dark blue, brushstroke font, and 'NEW SCHOOL' is larger and white, both with dynamic, appearing animations. Between them, in smaller white text, it reads '& EVERYTHING IN BETWEEN'. The scene contrasts old and new music technologies, visually connecting them through the blue line. The camera is static, showcasing the evolution of music formats. The colors are playful and vibrant, highlighting the timelessness of music.
0:19join walmart celebrating history present future The background transitions to a bright, textured yellow watercolor, filled with subtle blue and white paint splatters and energetic brushstroke lines that seem to radiate outwards. The text 'join' in dark blue, brushstroke font, is at the top left. Below it, 'WALMART' is in large, bold, blue sans-serif letters, with 'celebrating' in a dark blue script beneath. In the center, the words 'History' (dark blue), 'PRESENT' (white), and '& FUTURE' (blue) are stacked, with small graphics of white wireless earbuds above 'History' and a blue audio jack at the bottom right. The text animates into place with slight movements, and the background elements pulse subtly. The camera remains static, emphasizing the celebratory message and the comprehensive scope of Black Music Month. The warm yellow creates an inviting and joyful atmosphere.
0:24shop vinyl releases The textured blue watercolor background reappears, animated with swirling yellow and light blue brushstrokes, creating a sense of movement. A large, stylized graphic of a vinyl record dominates the center, with a dark blue body and bright yellow concentric circles creating grooves, encircled by lighter blue and yellow radiating rings, similar to an earlier scene but with more dynamic animation. In the center of the record, the word 'SHOP' in dark blue appears above 'VINYL RELEASES' in a larger, white, brushstroke font. The record graphic pulsates slightly, and the text animates into view. The scene encourages viewers to purchase vinyl, linking to the music theme. The camera is static, focusing on the call to action. The vibrant blues and yellows maintain an energetic and inviting tone.
0:27url and community message The textured light blue watercolor background is now simpler, with subtle yellow paint splatters and abstract blue brushstrokes. The URL 'Walmart.com/supportingblackcommunities' appears in white, sans-serif text, centered on the screen. Below it, in a smaller, white sans-serif font, is the message 'Black Music Month is presented by Walmart and is dedicated to supporting Black communities.' This information fades into view smoothly. There are no complex animations or graphic elements, making the text the primary focus. The scene provides important logistical and brand messaging. The camera is static. The overall tone is informative and supportive, using the brand's established blue and white palette.
0:29walmart logo outro The scene reverts to the initial frame, featuring the Walmart logo against the textured, light blue watercolor background that subtly gradients to a pale yellow-cream at the bottom. The 'Walmart' text is in white, sans-serif font, and the iconic yellow 'spark' logo is to its right. The entire background slowly fades from a slightly brighter blue to a darker, more saturated blue while the logo remains static. The camera is static. This acts as a clear brand sign-off, concluding the video with a strong brand presence. The overall mood is consistent with the brand's identity.
